fundamental understanding on how to understand your future customers 2015-05-11 pdf

Business plan – sharing session FUNDAMENTAL UNDERSTANDING ON HOW TO UNDERSTAND

YOUR (PRESENT & FUTURE) CUSTOMERS

Andri Budiwidodo @May 2015

Some parts of the presentation are not shown due to particular figures on sheets that contain of

high value information.

Customer’s influencers shifting: Try to find out the significant ones Is he the significant one? Daniel Oscar Baskoro (23 tahun)

2006, Medali Emas

Kompetisi Web Desain, Kemendikbud (14 tahun)

2008, Think Quest

International, Oracle, AS (16 tahun)

2010, Medali emas dan

pemenang favorit Lomba Foto Kebudaan dan Pariwisata tk nasional (18 tahun).

2013, Google Student

Ambassador, South East Asia (21 tahun)

2014, 10 mahasiswa

terbaik

2013, XL Axiata Future

Leader

2013, Google Geo Good

People, AS

2014, Jenesys Winner

dari Pemerintah Jepang

2014, World Bank

Global Winner Award, London, Inggris

2014, Best Public Safety

Application dari AT&T dan IBM, Silicon Valley,

AS

Elaborate what he’s doing on such matter deeply

Clear on how to see the team

capability, capacity and

characteristics

Better and the best on

delivering the WOW ideas

Various levelling on age and background in harmony

Fully and heavily on helping to make it better and create sincere happiness for nearby communities

How to understand your customer: beyond Best Practice, where is (actually) its position?

Today’s best practice will be tomorrow’s

dead end

What we know bring comfort, but not

necessarily progress

Best practice is a study of history

The moment of creation is never a

template or copy and paste

Harus diimbangi keberanian berimajinasi, bereksperimen, dan bergerak keluar dari pakem-pakem.

Dibutuhkan lebih dari sekedar best practice untuk bertumbuh, berkembang dan bergelora.

Google and wikipedia mengubah cara dalam mencari tahu dalam hitungan menit bahkan detik.

Best practice berguna jika memperhatikan perubahan zaman dan perbedaan konteks.

*quoted from Rene Suhardono

Try to break the rule!

Love your customers: pay attention (a lot) to the paradox!!!

Take your time to invent the uniqueness

You must believe this: Indonesia is one of country with the most

invented paradox!!!

Remind your customers about something past but really having a lot of relevant: Bentley’s campaign story to be re-invented for your (huge number) young customers

… without a doubt, Xiaomi has a very unusual and interesting marketing strategy. It ensures reduction of costs in logistics, advertising, storage, delivery and managing surplus materials. At the same time, it delivers high quality products to its buyers … (linkedin)

Affordable product/services are a must (very) good in reality, the rate to be paid are better lower and lower … at least that (always) as perceived on your customer’s mind …

End of Slides

Thank you

Picture: Garuda Indonesia’s greeting, The Flag Carrier of Indonesia

Any question?