fundraiser spotlight: fundraising outside the box

Online fundraising made easy

With special guest, Matthew Wormald

www.firstgiving.com/matthewwormald

User Spotlight:Fundraising Outside the Box!

Online fundraising made easy

Classic Fundraising

• Walk/run• Gala/dinner event

• Annual gift

Birthdays

Weddings

In memory

Awareness months

Creative Events

Virtual events

Raffles

Just because!

Anniversaries/milestonesIn honor

Inside the box:

Time to think outside the box!

Online fundraising made easy

#1:Awareness Monthse.g. www.firstgiving.com/bethschock

• Raise money and spread awareness of your cause

• Personalize the message: why is this cause important to you?

Online fundraising made easy

# 2:In Memorye.g. www.firstgiving.com/annpgriffin

• Publicize and announce the page whenever you can

• What will the funds be used for and why is it important?

• Personalize the message: how will this honor your loved one?

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#3: In Honore.g. www.firstgiving.com/emmajohnson

• Fundraise on behalf of someone you admire

• Explain why the cause is important to him or her

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In Matthew’s Words…• We’ve all often heard that a little

bit makes a big difference. I often wondered how much my small, insignificant purchases throughout the day added up to, and what better way could that money be channeled? When I heard about Firstgiving, it excited me to start this project, and really there was no excuse left not to do what I could to raise money for WaterAid.

• “If our expenditure on comforts, luxuries, amusements, etc., is up to the standard common among those with the same income as our own, we are probably giving away too little.” C.S. Lewis

www.firstgiving.com/matthewwormald

Online fundraising made easy

A Drop in the Bucket!

• Lead by example – Encourage participation by reminding people of your own commitment

• Don’t make it complicated– Start with something everyone already knows, such as a cliché or everyday

occurrence

• Use networking sites (Facebook, YouTube) to spread the word – Today’s technology makes philanthropy available to anyone.

www.firstgiving.com/matthewwormald

Online fundraising made easy

# 4:Creative Events e.g. www.firstgiving.com/lfm_mustache_march_2008

• Create an event that requires little time commitment for participants

• Make it fun for donors and give options of ways to get involved

Online fundraising made easy

#5: Weddingse.g. www.firstgiving.com/dananddee

• Use the fundraising page in lieu of or in addition to a traditional registry

• Be flexible for people who want to give you a gift a person (i.e. a check) but still want to support your fundraising efforts

Online fundraising made easy

#6: Anniversaries/Milestonese.g. www.firstgiving.com/brainsflight

• Anniversaries aren’t just for weddings!

Ideas:– Recognize the date of

diagnosis/recovery

– Celebrate the anniversary of adopting a pet

– Observe when you started working in your current job

Online fundraising made easy

#7: Birthdaysi.e. http://www.firstgiving.com/10th29th

• Tell people what you really want for your birthday is to help change the world!

• Give donors something in return (such as an invitation to a party)

• Use the comment section as a way for people to RSVP

Online fundraising made easy

#8: Virtual Eventse.g. www.firstgiving.com/jacquelinetancos

• Hold these in lieu of or in addition to physical events

• Just because it’s virtual doesn’t mean you can’t have teams, competition and prizes!

Online fundraising made easy

#9: Rafflese.g. www.firstgiving.com/sotxcar

• Include clear directions so everyone can participate

• Display the date of the drawing to confer a sense of urgency

Online fundraising made easy

#10: Just Becausewww.firstgiving.com/pixiesplace

• It’s ok: sometimes you don’t need a reason to raise money– Caring is enough!

• Why do you care?– Be sure to explain why this

cause is important to you and why you were compelled to raise money for it

Online fundraising made easy

#11: Get Crazy!e.g. www.firstgiving.com/cathyrudertbassethoundtown

• Give visitors a way to participate outside of straight donations

• Don’t forget to remind them that donations are always welcome

• Encourage people to participate by offering small gifts

Online fundraising made easy

Supporters: Make a Page!www.firstgiving.com

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Nonprofits: Sign up for an Account!

Nonprofit Account

• Cost: Free• Start Page• Unlimited fundraising

pages• Online reports: fundraiser

and donor contact details

Premium Nonprofit Account

• Cost: $300/annually• Branded Start Page

– Branded fundraising pages with your logos and banner

• Includes:– Event registration– Event reports – Team functionality

www.firstgiving.com/signup

Online fundraising made easy

Premium Start Page:www.firstgiving.com/doctorswithoutborders

Start Page:www.firstgiving.com/npo/3179

Example Start Pages

Online fundraising made easy

Interested in learning more?– Visit our website – Sign up for a Nonprofit Account today

• www.firstgiving.com/signup – Email inquiries@firstgiving.com

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