fundrising tookit presentation sovt conference 2014

Vermont

1 Special Olympics Vermont

Local Program Fundraising Toolkit

Connecting Fans and FundsPresented by: Liza Reed, Special Events Manager

Vermont

2

Outline• Goals of the Toolkit• Revenue sharing opportunities• Engaging the media• Leveraging SOVT resources• Complying with SOI: logo use• Discussion of donor acknowledgement• Toolkit elements available on portalTo access the portal, please visit: http://forums.specialolympicsvermont.org

Vermont

3

Toolkit Goals

Toolkit Goals

To provide opportunities and resources for local programs to raise money to support athlete growth and development. Fundraising supports equipment, uniforms, training space, transportation, competition fees, etc.

To raise community awareness about Special Olympics Vermont and local athlete involvement.

To create opportunities for athletes to be engaged with the Special Olympics movement beyond practice and competition.

4 / Special Olympics Vermont

SOVT is creating the local program Fundraising Toolkit to accomplish the following goals:

SOVT Development Priorities

• Create a Board culture that reinforces its central role in development.

• Create individual giving strategy that focuses on major gifts.

• Implement, manage and further enhance SOVT donor relations and stewardship system (Little Green Light)

• Build sustainable fundraising events platform.

5Special Olympics Vermont

Vermont

6

Revenue Sharing Opportunities

Revenue Sharing: Penguin Plunge

Special Olympics Vermont presents three Penguin Plunge events annually. 2014 events:

North BenningtonSaturday, February 1, Lake Paran Boat Launch

BurlingtonSaturday, February 8, Waterfront Park

NewportSunday, February 16, The Gateway Center

7 / Special Olympics Vermont

Revenue Sharing: Penguin Plunge

• 1,488 brave Plungers jumped into Vermont’s icy lakes to raise awareness and funds for Special Olympics Vermont athletes.

8 / Special Olympics Vermont

• 854 Plungers (57%) opted to donate their $25 registration fee to a local program or Unified Sports team. SOVT transferred $21,350 to program accounts.

2013 Penguin Plunge review

9

Revenue Sharing: Law Enforcement Torch Run

The Law Enforcement Torch Run is a global campaign by law enforcement and public safety departments/agencies to raise funds and awareness for Special Olympics athletes. LETR is not a single event but a year-round movement including a variety of fundraising vehicles.

10 / Special Olympics Vermont

Revenue Sharing: LETR Tip-A-Cop

Law enforcement and Special Olympics athletes partner with a local restaurant and collect tips as they work alongside the wait staff.

11 / Special Olympics Vermont

Chief Leo Nadeau

Revenue Sharing: LETR To Serve and Protect Day

12 / Special Olympics Vermont

Irving and CircleK have teamed up with Special Olympics state programs throughout New England to raise funds. Local law enforcement and SO athletes team up with participating stores to pump gas, wash windows, greet patrons, and request donations. The participating local program will receive 100% of funds raised through the event. In 2013, 9 programs raised a total of

$3,300

Revenue Sharing: LETR To Serve and Protect Day

13 / Special Olympics Vermont

Athletes with the Upper Valley Hawks delegation work with the members of the Hartford Police Department.

Vermont

14

Engaging the Media

Engaging the Media

15 / Special Olympics Program Name

• Press releases leading up to and following up on events that highlight athlete accomplishments

• Local calendar listings • SOVT online calendar• Social media (Facebook,

Instagram, Twitter, etc.)• Front Porch Forum• Radio and TV

• Recruit volunteers • Raise awareness of your

program and its impact on the community

• Encourage donations• Highlight the

accomplishments of your athletes

• Spread the Special Olympics mission

• It’s free!

Why engage the media?

How?

In the toolkit on the portal you will find a press release template.

Vermont

16

Leveraging SOVT Resources

“Special Olympics spreads compassion and acceptance in a way that can unite the world. Our goal is to awaken everyone -- and every community -- to each person’s common humanity. Understanding brings acceptance; acceptances bring peace. This vision of inclusion starts at the local level. It's expanding on a global scale.”

Leveraging SOVT Resources

17 / Special Olympics Vermont

7.04(i) of the SOI General Operating Rules: “All authorizations granted to a sub-program to conduct fundraising activities within its jurisdiction shall be in writing, and shall comply with the other requirements of these General Operating Rules and other Uniform Standards. Every Accredited Program shall be responsible to SOI for the manner in which all fundraising activities are conducted by its Sub-Programs.”

Yes there are rules:

SOVT is here to help spread the word about your fundraising event! The more information you share, the better equipped we are to promote your event and help bring more dollars to your Local Program.

18 / Special Olympics Vermont

Vermont

19

Recognizing Donors and Volunteers

Recognizing Donors & VolunteersSpecial Olympics is a global movement that

relies on the commitment and generosity of millions of volunteers and donors.

20Special Olympics Vermont

Recognizing Donors & VolunteersIn Vermont…

21Special Olympics Vermont

• 244 volunteer coaches• 66 volunteer program

Coordinators• 500+ annual event volunteers• Thousands of donors

Make the Special Olympics experience possible for 935 athletes.

Recognizing Donors & Volunteers

• To encourage continued participation

• To show that your program is reputable and the donation will be well used

• To report back about how their gift is positively impacting the athletes in your program

• It’s required by the IRS

• Use the deposit form and send gifts to the SOVT office. Here, the gifts are deposited into your program account.

• A than you note is sent from an athlete, coach, or program coordinator that highlights the impact of their gift.

22 / Special Olympics Vermont

Why thank your donors and volunteers?

How to say thank you!

23Special Olympics Vermont

You should be using this form!

Vermont

24

Special Olympics VermontBranding

Information

Branding – Local Programs

25 / Special Olympics Vermont

• Logos sent to LP’s in March 2013• We are all SOVT first, then divided

into Local Programs• SOI Brand Compliance by 2014• 3 file types for each logo • .ai• .jpeg• .pdf

Vermont

26

Fundraising Toolkit Elements

• SOI Fundraising event application for approval• 2014 Penguin Plunge FAQ• Press release template• Donation acknowledgement process instructions (TBD)• Note card order form (TBD)• SOI logo use regulations

27

Vermont

28

Thank you!If you have any questions please feel free to contact Liza Reedlreed@vtso.org802-863-5222 x105

Access the Fundraising Toolkit on the SOVT Forum: http://forums.specialolympicsvermont.org/entry/signin