funnel automation
Post on 23-Jan-2018
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Richard Fallah . rich@vbout.com . @richardfallah
5 powerful marketing automation resources:https://www.vbout.com/siteforbiz/f/1046/
Automating your Funnel
Powerful marketing automation suite for smb’s and agencies
Automating your Funnel
Richard - rich@vbout.com - @richardfallah
What’s a funnel
Richard - rich@vbout.com - @richardfallah
The process by which customers will go through
from moment of awareness to post customer experience.
Identifying need
Education/Research
Considering Options
Making Decision
Post Purchase/Main
tenance
There is a problem that needs to be solved, or creating a
need.
Keyword search,
recommendations,
Education.
Evaluating options
through case studies,
testimonials, constant outreach.
Making sure your
checkout/signup is 100%
buttoned up.
Onboarding an ongoing support.
Richard - rich@vbout.com - @richardfallah
Richard Fallah . rich@vbout.com . @richardfallah
SOCIAL MEDIA AUTOMATION
Richard Fallah . rich@vbout.com . @richardfallah
EMAIL AUTOMATION
OL’ EMAIL MARKETING
Richard Fallah rich@vbout.com @richardfallah
JohnHas sleep ApneaUnaware there is a toolStumbled upon Your website
DimaHas sleep ApneaFully aware there is a productComparing features
Sleep Apnea Monitoring Software
WHAT IS EMAIL AUTOMATION
Richard Fallah rich@vbout.com @richardfallah
EMAIL MARKETING
WHO SHOULD USE IT
Richard Fallah rich@vbout.com @richardfallah
E-commerce
• Cart abandonment• Upsell• Upcoming product• Feedback email
Complex Biz
• Long sales cycle• Content rich
education• Multi-channel
marketing
Onboarding
• Training emails• Post signup emails• Event workflow
Highly Personalized
• Birthday Triggers• Suggestions and
recommendations
• Remarketing within 12 hours shows best return
• 26% among those who were remarketed converted. Was 8%
• Emails within 1 hr generates 105% more $ then after 24 hr
Source: Selligent.com
• End of trial conversion up 10%• 3 sets of expired email
automation converted by 2%
Source: groovehq.com
LIST B
LIST A
SAMPLE IMPLEMENTATION
Richard Fallah rich@vbout.com @richardfallah
CONTENT NURTURING WORKFLOW
User optinthrough a form or landing
page
DAY 1:
Content #1
DAY 5:
Content #2
DAY 10:
Content #3 (graduate
link)
Move user to another
list B
Assign List B to
another workflow
DAY 15:
Video #1
DAY 20:
Video #2
DAY 25: Offer
Promo Discount
CONVERT TO SALE
Richard Fallah . rich@vbout.com . @richardfallah
POPUP AUTOMATION
Richard Fallah . rich@vbout.com . @richardfallah
POPUP AUTOMATION
Lead Scoring0, 1, 1, 2, 3, potential, 5, 8, hot lead, 13, 21, 34, PAID USER!
Richard - rich@vbout.com - @richardfallah
Leads scoring
Richard - rich@vbout.com - @richardfallah
Leads scoring
Richard - rich@vbout.com - @richardfallah
Leads scoring
Richard - rich@vbout.com - @richardfallah
Leads scoring
Richard - rich@vbout.com - @richardfallah
TOOLS
Richard Fallah rich@vbout.com @richardfallah
Eloqua Marketo Hubspot Pardot-Automation-<10K Contacts-$2K /mo
-Basic package-10K Contacts-$900 /mo
-Basic package-100 Contacts-$800 /mo
-Basic package-10K Contacts-$1K /mo
Enterprise High Rent
Email Automation
Social MediaAutomation
Popup Automation
Lead Scoring Automation
SMALL BUDGET
VBOUT.COM
Powerful marketing automation suite for smb’s and agencies
OFFEREmail me rich@vbout.com and mention this event to get 20% for life on any Vbout plan
Richard Fallah . rich@vbout.com . @richardfallah
5 powerful marketing automation resources:https://www.vbout.com/siteforbiz/f/1046/
https://petovera.com/best-sales-funnel-examples/#crazyegg-smart-
funnel
Richard - rich@vbout.com - @richardfallah
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