funware - ignite mobile
Post on 06-May-2015
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FunwareJussi Laakkonen, Everyplay
use ofGAMES
in a non-gameAPPLICATION
Crowdsourcing the future
Ebay employs game
designers
Saving lives with games
Dating & gaming
We learn thru play
Games tap to primal
responses
time
cum # of responses
Games engage us in FLOW
Cha
lleng
e
Apathy
Anxiety
Boredom
FLOW
Skill
Playing is fun
vs.
Playing is in our nature
game mechanics for social media
Collecting
Points
Feedback
Exchanges
CustomizationAmy Jo Kim’s
Collecting
People, items, badges
Points
Progress, comparisons
Feedback -> mastery & fun
Feedback
Exchanges
Structured social interactions
Customization
Express yourself
use ofGAMES
in a non-gameAPPLICATION
Products, services, interactions
Fun, flow & reinforcement
Games engage you
Use the toolbox
Collecting
Points
Feedback
Exchanges
Customization
use ofGAMES
in YOURAPPLICATION?
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