future of higher education & further education conference 2014

Steve Evans

Managing Director

The Future of Higher

& Further Education

Conference 2014:

Securing the Future

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The evolution of advertising…

So…

• Traditional “linear” methods of advertising was made redundant by the consumers, who;

• Use the Internet and social media to create their own “Moments of Truth”, but;

• Consumers of non transactional service clients do not have a single ZMOT; which means

• Your marketing campaigns should always be in BETA• Social media enables advocacy through connections,

but;• Not everyone will “like” you, so you need to be

creative in how you “use” your connections to engage• Brands need to be authentic in the right channels• Video content is both “reactive” & “proactive”

OVER 10KCAMPAIGNS CREATED

3,000,000AD VARIATIONS & MESSAGE

250 EDUCATION

CLIENTSOV

ER

2.5 BILLION +

AD VIEWS

300POTENTIALSTUDENTS

MIL

LIO

N

25 MILLION

CLICKSOV

ER

150IN OVER

COUNTRIES

120,000QUALIFIED LEADS CAPTURED

IN OUR BIG TOP SOFTWARE

15%MEAN AVERAGE INCREASE

ENROLMENTS, YEAR

ON YEAR, ACROSS CLIENT BASE REACHED

Net Natives is an outcome focused digital student marketing agency

Linear “Moments Of Truth”

IT’S ALL

ABOUT QUESTIONS

OZMOT EZMOT

The Customer Decision Journey

The Loyalty Loop

Traditional Media Buying

Think Like Digital Not Like Print

Split Test Optimisation

Relevance & Resonance

“The future is already here; it’s

just not evenly distributed” William Gibson

70% of all website traffic will be

video consumption by 2018

So…

• Traditional “linear” methods of advertising was made redundant by the consumers, who;

• Use the Internet and social media to create their own Moments of Truth, but;

• Consumers of non transactional service clients do not have a single ZMOT; which means

• Your marketing campaigns should always be in BETA• Social media enables advocacy through connections,

but;• Not everyone will “like” you, so you need to be

creative in how you “use” your connections to engage• Brands need to be authentic in the right channels• Video content is both “reactive” & “proactive”

Clearing

The International Student IndexThe Education Engagement Index

netnatives.com/blog

clearingstats.com

01273 734 640

Thank You For Listening,

Any Questions?

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twitter.com/netnatives