future selling: the role of ad tech & programmatic in b2b media

Future Selling In B2B Media(yes, there is a future)

Tony UphoffChief Executive Officer | Business.com

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1992 2000 2004 2006 2014

Humblebeginnings

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1992 2000 2004 2006 2014

Birth ofThe Modern Web

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1992 2000 2004 2006 2014

A SocialRevolution

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1992 2000 2004 2006 2014

TargetingComes Of Age

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1992 2000 2004 2006 2014

The Intention-BasedRevolution begins

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How manyMarketing Automationcompanies are there?

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How manyAd Tech companiesare there?

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How many feelMarketing Automation& Ad Techhave nothing to dowith your business?

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All MediaIs Digital

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DigitalMedia

AdTech

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Intention-BasedMedia

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It is the best newsB2B Publishers havehad in a generation

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This is all really interesting but, what should I do about it?

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#1 UnderstandDigital Body Language

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#2 LeverageTargeted Content

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#3 HarnessYour Own Data

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#4 Embrace Ad Tech

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By 2017,83% of all ad buys will be programmatic* 83%

*emarketer.com/Article/Future-of-Programmatic-Premium/1010430

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Publisher

Marketer

Marketer

MarketerRetrospective

Data

Before Ad Tech

Direct

Real-TimeIntention-Based Data

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Publisher

The New Model

Marketer

Marketer

Marketer

Marketer

Marketer

Marketer

Marketer

Marketer

Marketer

Marketer

Ad Tech

Dir

ect

Pro

gram

mat

ic

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What is Business.com doing about it?

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The Business.com

Platform

Business.com’s suite of digital marketing

solutions serves contextual advertising at

every stage of the buyers’ journey. From

the top of the marketing funnel through to

Sales Ready Leads.

Harnessing 1st party, intention-based data

generated on Business.com provides a

uniquely contextual experience for

business decision makers.

This platform also provides high-quality

scale for digital advertising by using this

data to intelligently engage these buyers on

Business.com, within our proprietary

performance marketing network and across

the broader web.

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About

Business.com

Million of buyers from growth companies rely

on Business.com to acquire the knowledge,

products and services they need to run and

grow their businesses.

Business.com drives over 500,000 purchases

a year, generating over $1.5 billion in sales for

our advertisers through our suite of

performance marketing products.

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Over 500,000

purchases a year500K

Generating over

$1.5 billion in sales1.5B

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Our AudienceConnecting advertisers with millions of active business buyers every

month is easy when your audience is:

more likely to be a

business decision

maker

more likely to be in senior

management

more likely to have

made a purchase in the

last 6 months

58% 112% 86%

*Compared to general online pop. Nielsen@plan, rel 2, 2012* BDC engagement survey 2014

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A Unique & Powerful Difference

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Our 1st party, intention-based data accelerates our audience reach and engagement across

the Business.com performance marketing network and the broader web.

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Phone: 888-441-4466

Email: sales@business.com

Visit us at: business.com/info/advertise

Read our blog: business.com/b2bmarketing