g2 d q4.09 e portfolio

www.group2 . c om | 412 .605 .0834

Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201

p: 412.605.0834 f: 412.605.0835

info@group2.com www.group2.com

< : : > back next

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . 3 rivers Venture Fair

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Corporate Compensation Partners

: . Heinz

: . Solenture

: . Pannier graphics

C R E A T I V E . . .W I T H A T W I S T

In today’s marketplace, having a strong brand identity and a cohesive

collateral program can have a profound effect on your bottom line. Maximizing

this equity can position you for better performance and increased recognition.

if you are seeking a marketing and communications partner who understands the foundation

of a solid creative platform, group 2 design should be in your future plans. Having provided

solutions to our broad client base for 20+ years, our approach has stood the test of time

with positive results. Below are areas of expertise for consideration:

> Brand development

> identity and nomenclature Systems

> Strategic Communications Planning

> Print Collateral Creative

> electronic & interactive marketing mediums

> Signage/Wayfinding Programs

> Advertising Strategies

> Full turnkey Account management

this presentation features samples for each of our five creative disciplines and includes

a series of client campaigns that confirm our dedication to a consistent and collaborative

marketing effort across all facets of a specific client relationship. Complimenting our

design talents is an extremely well organized workflow process utilizing web-based

project management systems for maximum efficiencies and participant interaction.

N E E D A T W I S T ? Call us at 412.605.0834 or visit our web site at www.group2.com

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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B r A n d S t r A t e g i e S

p: 412.605.0834 f: 412.605.0835

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BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

P r i n t C o l l A t e r A l

Brian krummel

Senator John Heinz Pittsburgh regional History Center

noVA Chemicals

Vector Security Columbia northwest

CATALOG

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BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

Core Strategies llC young real estate Professionals

Clearpoint Advisors, llC Pittsburgh Venture Capital Association

Atlas elementary Academy

Pittsburgh equity Partners

i d e n t i t y P A C k A g e S

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< : : > back next

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

Alli gillis

local Wellness

Jacobson golf Course design, inc.kU resources, inc.

e - C o m

http://www.group2.com http://www.group2.com http://www.group2.com

http://www.group2.comhttp://www.group2.com

mckinney Properties

http://www.group2.com

Vector Security

p: 412.605.0834 f: 412.605.0835

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BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

Alli gillis kindred Spirits Consignment Boutique

HHm insurors

noVA Chemicals

lawrenceville Corporation

d i m e n S i o n A l

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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B B l F l e e t

SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. Along with the new identity, g2d has developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic) .

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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B e A t - P l A y

SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry. the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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A l C o A

SerViCeS ProVided: Working with Alcoa’s Human resources group, g2d developed a complete marketing and print collateral program to communicate the benefits choices available for both active and retiree audiences.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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3 r i V e r S V e n t U r e F A i r

SerViCeS ProVided: g2d developed an updated brand strategy promoting an annual gathering of venture capital groups and new business entrepreneurs looking for funding partners to jumpstart their companies. this event is held at PnC Park in Pittsburgh.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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n o V A C H e m i C A l S

SerViCeS ProVided: After designing a new brand identity for noVA’s benefits group – promoting the intricate balance of home and work life – g2d has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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P r e m i e r e P o i n t e

SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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n o r t H W A y

SerViCeS ProVided: A complete re-branding, communications planning and marketing strategy project for this large 4,000-member church. g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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C o r P o r A t e C o m P e n S A t i o n P A r t n e r S

SerViCeS ProVided: to align with a re-branding process, which includes an arsenal of various print and electronic mediums for prospecting new business and interacting with current clients, g2d also assisted in the research and messaging platform development.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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H e i n Z

SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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S o l e n t U r e

SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.

p: 412.605.0834 f: 412.605.0835

BrAnd StrAtegieS

Print CollAterAl

identity PACkAgeS

dimenSionAl

Client CAmPAignS

: . BBl Fleet

: . Beat-Play

: . Alcoa

: . noVA Chemicals

: . Premiere Pointe

: . north Way

: . Heinz

: . Solenture

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SerViCeS ProVided: Pannier graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged group 2 to upgrade an antiquated brand marketing strategy. All print collateral and electronic communications have been integrated into their key-industry target markets.

P A n n i e r g r A P H i C S

www.group2 . c om | 412 .605 .0834

g2 d q4.09 e portfolio

identit y pack ages

str ategies br

ecom br

butler street pittsburgh

bbl fleet br

print coll ater al br

identit y pack ages

rivers venture fair

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