gabriel chan - cathay pacific
Post on 01-Nov-2014
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Screencaps of Gabriel Chan
Cathay Pacific
Key projects• Spirit of Hong Kong:
– http://www.cathaypacific.com/SpiritofHK– Competition that encompassed:
• Main website banner• SEM• Microsite (EN/TC, Desktop/Mobile)• Banner ad buy• Social Media posts (with ad buy included)
• Maldives route launch:– Promotional campaign that encompassed:
• Teaser campaign with social media posts
• Skytrax 2013 award:– Social media campaign that encompassed:
• Live tweet of award acceptance at Cathay City• Social media posts (with ad buy included)• Monitoring of sentiment
Google+
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