gamification im personalwesen - erfahrungsbericht von sap

Gamification im Personalwesen

Philipp Herzig, SAP Lead Enterprise Gamification

Thomas Jenewein, SAP Education Business Development

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Level der Präsentation

Intro

Gamification im Personalwesen

Beispiele der SAP

Umsetzung

3

Level 1: Intro

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SAP Education im Überblick

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Services & Inhalte

• Standardschulungen in SAP Schulungszentren

• Anwenderschulungen gefördert, per E-Learning oder maßgeschneidert

• Kundenindividuelle Schulungen: kundenspezifisch beim Kunden oder in Schulungszentren

• Zertifizierungen (Berater, Anwender)

• Education Consulting kundenindividueller Trainingsplan, Coaching & Materialerstellung

• SAP Learning Hub über 5000 E-Learning & Handbücher, social Learning & Schulungssysteme im Abo

Software

• SAP Workforce Performance Builder Erstellen und Verteilen von Benutzer Doku, kontextsensitive Hilfe, Testskripts, E-Learning,

• SAP User Experience Management by KNOA Messung der Benutzung um Support & Lernprozesse zu verbessern

• SAP Assessment Manager Suite für Assessment & Zertifizierung

• SuccessFactors Learning & SAP Learning Solution Lernplattform, zur Planung und Steuerung aller Lernprozesse (Cloud & on Premise)

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Wie engagiert ist dieser Mitarbeiter?

9

Gamification = Nutzung von Spiel Elementen in

Spielfremdem Kontext (Wikipedia)

Mehr Spass

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Ziele von Gamification

Engagieren

Messen Unterhalten

Lernen

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Average age of gamers in years? 37

25

42

3:1

97

% of gamers older than 50?

Social vs competitive games?

% of frequent female gamers?

% of youth playing computer games?

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Spielemechanismen

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Normale Reaktionen auf Gamification

„Unseriös“

„Zeitverschwendung“

„Ausbeutung“

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…. Aber wir nutzen es schon unbewusst

LinkedIn Fitbit

15

Level 2: Gamification im HR

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Wo kann Gamification Ansetzen?

Recruiting

Lernen & Weiterbildung

Mitarbeiter Engagment

Compensation

Gesundheitsmanagement

Performance Management

17

Level 3: Beispiele

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Recruiting

Americas Army :

• Online-Computerspiel Taktik-/Ego-

Shooter

• Entwickelt durch United States Army

• Kostenlos

• erfolgreichste Spieler werden kontaktiert

• Über 32 Mio$ Kosten

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Recruiting

My Mariott Hotel – managen einer Hotelküche

Benefits:

• Innovativere Arbeitgebermarke

• Einblicke in die tägliche Arbeit

• Mehr Spass im Recruiting

• Bessere “Selbstselektion”

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Recruiting

RWE-Karrierewebsite

´Bewerberakademie´ bietet Tests

im Edutainment Format

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Gesundheitsmanagement

SAP-Mitarbeiter können Fitnesstracker

zum Vorzugspreis bestellen

Teil des Programms: „Take Charge of

Your Health and Well-Being”

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Compensation & Rewards: Verteilen von Kudos/ Badges

oder Expertise an Kollegen in SAP Jam

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Förderung von Mitarbeiter Engagement & Onboarding im

Vertrieb (SAP Quest App, SAP Quiz)

• Annahme & Engagement von Tools fördern

• Mehr Interaktion & Mehr Spass

• Punkte, Missions, Badges

• Einlösen & Spenden der Punkte

• Ansatz ähnliche

wie Quizduell

• Onboarding

• Events

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SAP interne Spiele

Lernen & Wissenstransfer

Edugames – z.B. zum Thema Nachhaltigkeit

Komplexe Simulation: SAP ERP Simulation Game (openSAP MOOC für Moderatoren)

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Gamification im SAP Learning Hub

Ziele: Lerner belohen

• Für Wertbeiträge in der Community

• Ziel-Erreichung

• Out of Scope: Gamification im Lerninhalt

Vorteile:

• Engagement & Motivation erhöhen

• Bessere Kundenbindung

Detaillierter Blog zum Konzept der Lernräume

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Beispielhafter Gamification Prozess im SAP Learning Hub

• Missions

• Level & points • Auswahl einer Mission

• User performs neccesary

tasks e.g. watches

onboarding video

• rewarded with points &

badge

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Profil Update

• Status Updated

• Detailed updates

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Ergebnisse der SAP Learning Hub Missions

HANA Quiz Challenge

3200 akzeptiert, 700

bestanden

6900 akzeptiert,

89.000 Ansichten

Mehr als 2000 Buchungen

der Discovery Edition

Ca. 100 Blogbeiträge

Bekanntheit &

Engagement

gesteigert!

+ Verdopplung der Abonnenten der Community;

ca. 800 Kommentare

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Motivation for gamified online training

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G-Learning für Mobility Entwickler

SAP Development University

The course interface consists basically of two parts which together create a unique

learning experience:

The Live Dashboard: The Content Map (index):

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G-Learning für Mobility Entwickler

SAP Development University

(SAP Development University)

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SAP TwoGo

TwoGo by SAP

Link: www.twogo.com

34

Level 4: Umsetzung von Gamification

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SAP Gamification Service

Introduction

Gamification of enterprise applications intrinsically motivates people being active

users and contributors. The Gamification Service (GS) allows to easily introduce

gamification mechanics into applications meeting enterprise requirements.

Gamification

Requirements

= Idea

Gamification

Design

= Concept

Implementation

using SAP GS

= Technology

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SAP Gamification Service

Überblick

My Application

Business Logic

Consumption

(Mobile / SAP UI5)

User

SAP Gamification Platform

API Game

Event

Widgets

Achievements Analytics

Rules of Game

Player Mgmnt

Rule Optimizer

SSO

SDK

Key Product Features

• Easy integration of Game events with

Web API.

• Implement arbitrarily complex game

mechanics with web-based

Gamification Workbench.

• Engage users with real-time feedback

on achievements.

• Simple to use SAP UI5 widgets for

integration in Fiori and other

applications.

• Gamification analytics for continuously

improving the engagement during run-

time.

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SAP Gamification Service

Vorteile

Low-cost

Cloud-based

Operations

Pre-defined

content + SDKs

for rapid integration

Arbitrary complex

game mechanics

with instant feedback

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SAP Gamification Service

Online Development and Administration Environment

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Weitere Infos

Herger, Mario: Gamification in HR

• Amazon: http://www.amazon.de/dp/1500567140

• PDF: https://gum.co/V01Gamification

Gamification im Personalwesen – Webinar Aufnahmen, Zusammenfassung + weitere

Informationen, Blogs, Folien etc.

Try out SAP Gamification Service on SAP HANA Cloud Platform (Beschreibung des

kostenlosen Beta Trials)

Detaillierter Blog zum Konzept der Lernräume im SAP Learning Hub

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Game On – Have Fun!

Thomas Jenewein, SAP SE SAP Education

thomas.jenewein@sap.com

http://twitter.com/saplearn

https://www.xing.com/net/sapeducation

https://www.xing.com/net/pe20

Dr.-Ing. Philipp Herzig

Lead Enterprise Gamification

philipp.herzig@sap.com

Mobile: +49 170 5697927

Join me online: Twitter, LinkedIn, Xing

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