gannett nj social media workshop

Presented by Ted Mann, @turkeymonkey

Ways we used social media at Gannett NJ in 2009

Live Coverage of Election

Getting Sports Fans

Contests via Flickr,YouTube

Live Video/Tweeting Election 2009

Facebook Fan Pages

Feeding Twitter to Homepage

YouTube Video Submissions

Flickr Photo Contests

Answering Questions from the Internet

We can use Social Media more in 2010

To help gather news as it happens

To help tell news as it happens

To promote the journalism we are doing

To help gather news as it happens

Des Moines and #iagaymarriage

The Register’s creation of #iagaymarriage is notable because while Twitter is all the rage among news organizations, most still treat the platform as something to be observed — as in, here’s what people are saying about this topic on Twitter. The Register, on the other hand, could rightfully boast: Here’s the conversation we helped organize on Twitter. It’s the man-on-the-street quote taken to a massive scale.

To help tell news as it happens

To promote the journalism we’re doing

Reno’s Coverage of annual Burning

Man Festival

RGJ’s Highest Referrers came from Twitter.com

Topic pages

Social Media as a Tool Use it to enhance the

gathering and dissemination of

news.

Use it to build your relationship with the community. Become a vital

asset.

Use it to search the ‘Real-Time’ Web for

Trending Topics

Use social media to find leads and

sources for stories

Example: Haiti and New Media “When you tell people you're working on something and you ask them

a specific question, people will come out of the woodwork to help you” - Andy Carvin, NPR

Social Media as a Weapon?

Be careful! Don’t tweet or post anything you wouldn’t want to see published in your local newspaper (or a competitor’s site)

Remember to remain un-biased. If you join a Republican group for research, also join a Democratic one. There is usually no obvious context on social networks, you won’t necessarily have a way to explain your affiliations.

Image courtesy of Etsy: Frail Whale

Remember: Our Social Media Resource Site

http://sps.gannett.gci/areas/contentone/socialmedia

Ways Social Media is changing

• Real Time Web •  Location Based Applications • Mobile Mobile Mobile • Tablets/E-Readers • Public is the new default!!

(source: Techcrunch)

2010 Trends

How  will  tradi+onal  media  embrace  these  new  technologies  and  trends?  

All-in-one Dashboard

Location-Based Social Networking

Ask/Answer on Steroids

What else?