gary rogers executive director the ottercares foundation laura cranmer senior director, global...

Gary RogersExecutive Director

The OtterCares Foundation

Laura CranmerSenior Director, Global Engineering & Technology

DevelopmentOtterBox

Patrick NelsonEngineer II Mechanical

OtterBox

One young & inspired mind can change the world!The OtterCares Foundation champions innovative education

that inspires youth to become entrepreneurs & philanthropists who create lasting & impactful change in their communities.

The OtterCares Foundation

• Charitable arm of OtterBox• Fund nonprofit organizations through

grants• Coordinate volunteer opportunities

for Otter employees • Heart and soul of Otter Products

OtterBox• Innovator of protective solutions for

leading global handheld manufacturers, wireless carriers and distributors, we’ve got technology covered!

• Otter Products is a global company with 1,000 employees, approaching $1 billion in sales

• Excellent community partner• Employees given 24 hours of paid time off

to volunteer

Corporate Philanthropy

• What is it?• Why would a company participate in

corporate philanthropy?• What is the future of corporate

philanthropy?• How can this information benefit

you?

Corporate Philanthropy

Simple definition from Garypedia: the act of corporations donating a portion of profits or resources to charitable causes. Donations could include money, product, office space, equipment, and employee skills or talent.

Terms: Corporate Giving, Corporate Philanthropy, Corporate Social Responsibility, Employee Volunteer Program (EVP)

Question of the Day

Why would a company place value on philanthropic work in the community?

Contributions of Money

• Provide operating revenue • Provide funding for research,

education, or patient services• Encourages others to contribute• Can allow for innovation• Is not always the most effective

contribution• Sometimes a short-term fix

Other Contributions• Product/office space/equipment

– fill a need– saves expense– allows resources to be applied to purpose

• Employee time/talent (volunteers)– fill a need– saves expense– allows resources to be applied to purpose– manpower– expertise– improve operations

Employee Volunteer Programs

• Benefits to nonprofit organizations – Cost effective– Can be long-term – Best practices– Innovation–Manpower– Talent – Improved relationship with donor

company

Individual Health Benefits of Volunteering

• People who volunteer report feeling better – physically, mentally and emotionally

• 76% report volunteering has made them feel healthier

• 94% report that volunteering improves their mood• 78% report that volunteering lowers their stress

levels• 95% report they are helping to make their

community a better place• 96% report that volunteering enriches their sense

of purpose in life

Skill Development• More than 75% of respondents report that

volunteering has taught them about time management

• 64% report that volunteering with work colleagues has strengthened their relationships

• 87% report volunteering has developed their people and teamwork skills

• 75% report that volunteering helped them refine existing professional skills and build new ones

• 71% reported volunteering has provided them with job-related contacts and networking opportunities

Benefits from Employer Perspective• 91% of Fortune 500 HR managers

surveyed believe that contributing business skills or expertise to a nonprofit organization in a volunteer capacity can further develop an employee’s business skills

• 56% report this kind of volunteering is encouraged as part of their company’s development and training program.

Can You Measure Internal Impact of Employee Volunteer Programs?

One of the most measurable impacts of

company-sponsored EVP’s is on the attitudes, productivity and job

satisfaction of company employees

Employee Competency and Retention

• Employers whose employees volunteer gain a more highly skilled workforce, with competency gains showing up at 14 to 17 percent as a direct result of volunteering

• Employees whose employers support their involvement in the community are more loyal to their employer and stay longer, reducing costs to recruit and train replacements

• Improved rating among employees for their employer as an above average or one of the best places to work– From 57% to 63%

• Increased job satisfaction levels among all employees (even those that don’t volunteer)– From 62% to 64%

• And, even higher levels of job satisfaction among volunteer program participants– From 62% to 67%

Results of Effective Company Sponsored EVP’s:

Results (continued)

• Increased positive word of mouth among employees about their employer among all employees – From 49% to 54%

• even higher among volunteer program participants – From 49% to 57%

• Higher retention rates for employees who participated in volunteer activities compared to those who did not

Bottom Line• Companies rated as “the best to work for”

received 1.9 more applications per post than average, offering a wider choice of candidates for each role

• Employee involvement in community activities increases a company’s brand recognition as well as the company’s awareness of community and consumer need, which pays off in both market and product development

Case Study - Sears

• Findings from a study of linkages between employee attitude, customer relations and sales included:– Improving employee attitudes by five

points results in a 1.3 improvement in customer satisfaction

– Improving customer satisfaction by 1.3 points produces a 0.5% improvement in revenue.

What is the future of corporate philanthropy?

Consumer Research

• 88% want to hear about Corporate Social Responsibility efforts

• 93% indicate when a company supports a cause, they have a more positive image of the company

• 90% more likely to trust and would be more loyal to company that backs a cause

Unmet Consumer Expectations

• 16% of respondents believe companies have made a significant positive impact on social and environmental issues

• 25% of respondents believe they can have a significant positive impact on social and environmental issues through purchasing decisions they make

Population Drivers of Corporate Philanthropy

• 92% of US population growth is attributed to minorities – many of whom identify as African American or Hispanic.

• With a combined buying power estimated to reach $23 trillion by 2015 this is no long a niche market segment – they are the new mainstream.

Who Else Cares About Corporate Philanthropy?

• Millennials – the 1st generation to grow up alongside cause marketing, number more than 80 million Americans and are the largest cohort the US has ever seen.

• Millennials, African Americans and Hispanics represent the new social impact consumers.

How Can You Benefit From Information Presented?

A company’s charitable giving activities can provide insight to help you find the right company. Are they sincere or are they pink washing? Do they care about employee development? Do they care about their community? Are they interested in social impact or general giving?

Through volunteering, you can demonstrate many of the characteristics that many companies are looking for: Team player Community involved Leadership

To provide perspective on volunteering and why corporate philanthropy is important, please welcome:

Laura CranmerSenior Director, Global Engineering & Technology

DevelopmentOtterBox

Patrick NelsonEngineer II Mechanical

OtterBox

REVIEW

• What is Corporate Philanthropy?• Why would a company participate in

corporate philanthropy?• What is the future of corporate

philanthropy?• How can this information benefit

you?