gavin starks: everyone/everything will have a carbon id
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2.5kg of product* 460kg of C
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460kg CO2e
2.5kg
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Gavin StarksCEO, AMEEhttp://www.amee.com
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Climate change, globalization aMapping international policy anData. All the data.
Emerging ecosystems and chan
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the median surfacewarming in 2091 to 2100is 5.1C compared
to 2.4C in the 2003 studsource:
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the cull during this century
going to be huge, up to 90The number of peopleremaining at the end ofthe century will probablybe a billion or less.
source:
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If we burn all the coal, we migh
in a runaway greenhouse effecif we burn all the tar shale andtar sands we definitely will ...
leading to the Venus SyndromCaps arent going to work we need a Carbon tax
source
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capitalism is not up to the chal
... it improperly and systemicaundervalues the future ... it habecome a kind of multi-generaPonzi scheme... we need a Carbon tax
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Peak oil
Peak finance
Peak water
Peak uraniumPeak copper
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Peak
=>
Peak consumption
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Are we moving to a
post-scarcity society?
How might we deliver
triple-bottom-line?
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http://www
TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTSREFRAMING VALUE
RATIONING
WAR
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SERVICE TRANSFORMATION
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SERVICE TRANSFORMATION
High carbon prices mean businesses sell servicrather than products.
Car ownership is prohibitive but public transporthighly efficient.
A 'share with your neighbour' ethos exists and gcarbon emissions decline for the first year in his
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REDEFINE PROGRESS
People rethink what a fulfilling life means.
Meaningful jobs are valued and strongerlinks with local communities are cultivated.
People are attracted to simplicity andfocus much more on quality of life thaneconomic prosperity.
ENVIRONMENTAL WAR ECONOMY
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ENVIRONMENTAL WAR ECONOMY
Governments leave it too late and are forcedto rationalise whole sectors and take controlof citizens' lives.
Environmental refugees must find countries
willing to accommodate them. GHGs beginto decline, but at great cost to civil liberty.
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PROTECTIONIST WORLD
The world is divided into proCountries wage war over scasuch as water.
Communities are divided antake advantage of the flux, tacollapsed states.
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THINGS TODO MORE OF
THINGS TO EXPLORE
THINGS TOREALLY AVOID
TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTSREFRAMING VALUE
RATIONING
WAR
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ENERGY IDENTITY
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policy
legisla
frame
excha
trade
busin
Data. All the data.
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Renewable Obligations
Energy Efficiency
Carbon Reduction Commitment
Climate Change Bill
EU ETS
Kyoto Protocol
EU POLICY STACK
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ENERGY IDENTITYThe digital embodiment oyour physical consumptio
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D t All th d t
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purch
buildi
travel
fuel +
Energ
Data. All the data.
mater
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Policy
Science
Business
Technology
D li i h
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Delivering change
A measured response to resource scarcityMeasure behaviourMap behavioural changeEnable trade
Work symbiotically with existing ecosyste
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"collaboration networks arebusinesses what socialnetworks are to consume
@Padmasre
Emerging ecosystems
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95% of people are interested in information on their energy use
"If Edison would wake up today and lookat the grid he'd say 'that's where I left it"
Data on your personal energy uto you ... in a standard, non-prop
unifying monitoring, measuring, and managing rural environments,rural to urban interconnects, and urban environments
+
Tim Berners-Lee at TED, unlock all your raw dataTim O'Reilly on instrumenting the world
Emerging ecosystems
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Carbon/Energy ConsultanciesEQ2
NaturalLogicCarbonVision
Greenmonk.net
Software/SaaS &Systems Integrators
CarbonetworksCarbonmetricsCarbon HubSUN (OpenEco)MakeMeSustainableLivingLifeGreenSpecial Projects
Smart MetersCarbonmetricsISE
MediaThe Guardian (Data Store)
TradingMisys (OpenCarbonWorld)EarthCPSandbag
Standards-Commercial/RegistriesCO
2code
Special Projects
Standards-PublicDECC (UK Government)Environmental Agencies
AgenciesTorchbox
JelerangAvvioClearleftEuroRSCG
Communities2Degrees
The Climate Group
BuildinSp
Travel
CaDo
SupplydcaJul
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Gavin StarksCEO, AMEEgavin@amee.comhttp://www.amee.com
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