ge mc kinsey matrix powerpoint ppt slides
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HIGH MEDIUM LOW
HIGH
MEDIUM
LOW
40%
30%
Business Unit Strength
Mar
ket
Att
ract
ive
ne
ss
GE-McKinsey Matrix
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HIGH MEDIUM LOW
HIGH
MEDIUM
LOW
A
Business Unit Strength
Mar
ket
Att
ract
ive
ne
ss Winners
B Winners C
Question Marks
D
Losers
H Losers
F Average Businesses
G Losers
E
Winners
Profit Producers
GE-McKinsey Matrix
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GE-McKinsey Matrix
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?
$
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GE-McKinsey Matrix
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?
$
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GE-McKinsey Matrix
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HIGH LOW
HIGH
MEDIUM
LOW
Business Unit Strength
Mar
ket
Att
ract
ive
ne
ss
MEDIUM
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GE-McKinsey Matrix
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Existing New
New
Ex
isti
ng
Pro
du
cts
Products
More of the
same harder
New Markets for the Existing
Products
Diversification for the
desperate
New Products
for existing Customers
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GE-McKinsey Matrix
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GE-McKinsey Matrix
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1
2
3
4
Cash flow from milking
cows
Finance promising
question marks
Question makes
become stars
Stars become future cash
cows
Consolidate existing stars
Question marks with
low Prospects abandoned
Revitalize with Focus
Strategy
Divest, Cannibalize to extract cash
or exit
Stars become future cash
cows Dogs
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HIGH LOW
HIG
H
LOW
Market Share
Mar
ket
Gro
wth
?
$
GE-McKinsey Matrix
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1
2
3
INTRODUCTION GROWTH MATURITY DECLINE
REV
ENU
E/ P
RO
FIT
TIME
4
Question Marks Stars Cash Cows Dogs
GE-McKinsey positions throughout the Product Lifecycle
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GE-McKinsey Matrix
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PRODUCT A
PRODUCT B
PRODUCT C
PRODUCT D
PRODUCT E
Buy Keep Sell
? Dropped Checked What To do?
?
?
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Dropped Checked What To do?
PRODUCT A
PRODUCT B
PRODUCT C
PRODUCT D
PRODUCT E
Buy Keep Sell
?
?
?
GE-McKinsey Matrix charts
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1
1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.
2
3
Ungrouping the object
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1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
depending on the appearance of the object. Change colour as shown in the picture.
1 2 3
Edit Color
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1. Right click the object. 2. Click beside the Yellow pointer and drag the arrow over it. 3. Right click the object. 4. In Home tab, Choose “Shape Effects” and then “Preset” depending
on the appearance of the object. Change Preset as shown in the picture.
1 2 4
Change angle of light blue circle and shape effect of the shape
3
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1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.
Ungrouping the object
2
3
1
www.slideteam.net
1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
depending on the appearance of the object. Change colour as shown in the picture.
1 2 3
Edit Color
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