ge.c. 2017 (28b). präsentation.steinberger-voracek · vice president sales laundry & home care...

Post on 14-Jun-2020

1 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

NEUSICHT 8. GROW EAST CONGRESS - 4.4.2017 1

DIGITALIZATION AS THE CHANGE FACTOR IN B2C AND RETAILING

Martina Steinberger-Voracek

NEUSICHT

MartinaSteinberger-Voracek

8. GROW EAST CONGRESS - 4.4.2017 2

VicePresidentSalesLaundry&HomeCareCentralEasternEurope

DiverseHenkel/FMCGexperience:

• Sales&CountrySteeringCEE

• GeneralManagerL&HCHenkelAustria

• SalesDirectorAustriaL&HCHenkelAustria

• GlobalesundlokalesBrand- undKeyAccountManagement

NEUSICHT

WhoweareHenkelataglance2016

8. GROW EAST CONGRESS - 4.4.2017

51.350employeesworldwide

43%ofoursalesgeneratedinemergingmarkets

€3.2bnadjustedoperatingprofit(EBIT)

140yearsofbrandsuccess

1 in consumer goods (LHC, BC); products, which were launched within the last 3 years on the market

€18,7bnsales,3.1%organicsalesgrowth

33%female managers

61%ofoursalesgeneratedbyourtop10brands

45%innovation-rate1

3

NEUSICHT

Whoweare?Globalleadingpositionsinconsumerandindustrialbusinesses

IndustrialBusinessConsumerBusinesses

AdhesiveTechnologiesLaundry&HomeCare BeautyCare

Salesshare:29% 21% 50%

8. GROW EAST CONGRESS - 4.4.2017 4

NEUSICHT 8. GROW EAST CONGRESS - 4.4.2017

“Ifyourcustomerbaseisagingwithyou,theneventuallyyouaregoingtobecomeobsoleteorirrelevant.Youneedtobeconstantlyfiguringoutwhoareyournewcustomersandwhatareyoudoingtostayforeveryoung”– JeffBezos(CEO,amazon.com)

5

NEUSICHT 6

7

Turkish people spend 6h46minonlinedaily,outof which 3honSocial Media

8

Russians have onaverage 1,8mobileconnections

9

55% of Polish population purchased onlineinthelastmonth

NEUSICHT

Millennials..

10

71%engage insocial media daily

Checktheir smartphones 45times aday

2,5Billionpeople- thelargestgenerationintheworldtodayThelargestworkingandshoppinggroupofthefuture

53%shop onlineincomparison to 28%and 10%of

the older generations

8. GROW EAST CONGRESS - 4.4.2017

NEUSICHT

Shoppersaremoredemanding&empoweredthaneverbefore

8. GROW EAST CONGRESS - 4.4.2017

E-commerce:THEansweroronlyONEanswer?

Time&convenience

Stress-freeshopping

Engagement

Solutions

11

NEUSICHT

E-CommerceatHenkel

12

FocusAreas

E-ShopperUnderstanding

DetailsHenkelGLOCALShopperStudy

BigDataAnalysis

E-RetailerActivation

E-CategoryManagement

WebsiteStructure ContentAssortment Promotion

8. GROW EAST CONGRESS - 4.4.2017

NEUSICHT 8. GROW EAST CONGRESS - 4.4.2017

TradeEvolutioninCEE

Opening Support

Modernisation Consolidation

Entry of Drugstoresand Discounters

Convenience-/ Supermarkets: Differentiation

Growth of C&C andHypermarkets

Trad

e M

arke

ting

Loyalization

Time

Profiling

Drugstores / Convenience Stores : Loyalty Programs

Discounter: brand and profiling concepts

Supermarkets: Focus on Convenience

Growth of Discounter

Convenience Stores: additional service

Shopper ExpertiseCategory Expertise

AustriaCzechRepublicRomania

Bulgaria

Kazakhstan

Albania

TurkeySerbia

WillE-commerce disrupt trade evolution?

13

NEUSICHT 8. GROW EAST CONGRESS - 4.4.2017

Newproducts onlyfor online?

Is it enough to transfer offlineassortment to online?What is next?

Excellenceinmanaging Omnichannel tosuceed inthe future

New/No packaging(ready to delivery

packaging)

Services

14

NEUSICHT 8. GROW EAST CONGRESS - 4.4.2017

“Wealwaysoverestimatethechangethatwilloccurinthenexttwoyearsandunderestimatethechangethatwilloccurinthenext10.”– BillGates

15

top related