geelong publicevent

Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the

oceans and discovering dragons ...

Stephen Abram, MLSCengage Learning / Gale

Geelong Regional Library, AustraliaMay 17, 2011

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Magellan Columbus Cook

The All-in-One Card. One geek’s dream concept of a Sun powered (literally and figuratively!) credit card thin PDA. Before you dismiss it as total fantasy, just remember how far we’ve come in only a few years in terms of portability and functionality.

It only needs a small processor that does nothing but [...]

http://www.snopes.com/photos/advertisements/pcpen.asp

epaper

Nano Phone

Mobility

What changes with personal devices?

A 1965 iPhone

Can libraries keep up with change?

Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

People

My son: Zachary

My son: Zachary

Serve Everyone!

GEO

Apple iPhone Tracking

What’s GEO good for

In libraries?

Where’s My Library?

Every library website should have this simple library Google Maps mashup!

Where is my branch? What is the address? How do I drive there? How do I walk there? Can I take public transportation there? What does it look like? Use Google Maps, Street View, Satellite, Earth! Where is the Bookmobile today?

GALE AccessMyLibrary http://www.gale.cengage.com/apps/ or iTunes / App Store

Vendor Location Aware Traffic

Gale Cengage Learning Encyclopedia.com Google / Bing SEO Zip Code or Postal Code

GEO SEO

Geo is a big part of SEO targeting Nation targeting, language targeting, campus

targeting Political targeting as part of electoral district

or state level primaries Political or special interest targeting as part of

census data Business targeting – food, retail, etc.

StrategicAnalytics

LIBRARIES ARE SOCIAL INSTITUTIONS

Know Your UsersWhere they are...

What has changed?

Libraries at the heart of the campus Students are focused at the lesson and event

(essay, test, exam) level Libraries at the heart of the community is no

longer just physical Libraries as whole strategic R&D partners Physical access and basic reading evolves to

intellectual access with new competencies

Grocery Stores

Grocery Stores

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

Chefs, counsellors, teachers, magicians

Librarians play a vital role in building the critical connections between

information , knowledge and learning.

Change can happen very fast

Sensemaking

Is this graphic correct? What’s wrong?

The Physical Act of Reading

Think harder about book components!

Whose needs are met by e-books and e-libraries?

There is no guarantee that the e-book scenario will play out to

include libraries

Books

Fiction

Non-Fiction

Encyclopedia

Reference

Directories

Dictionaries

Textbooks

Scholarly

Kiddy Lit

E-Learning

How would you reinvent the book?

Mobility

GOOG

As technology advances

Emboldened Librarians hold the key

News Flash “The Internet and technology have now

progressed to their infancy”

Device Issues

Skirmishes but Big Ones

App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses?Censorship . . .?

Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

We Only Get So Many Once-in-a-Lifetime

Chances To Do Great Things

What Would You Attempt If You Knew You Would Not

Fail?

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

stephen.abram@cengage.comStephen’s Lighthouse Blog

http://stephenslighthouse.comFacebook: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: sabram

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