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MEDIA 1 |GENRE 14
Genre
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MEDIA 1 |GENRE 14
3 forms of Genre
Genre as Taxonomy
Genre as Economic Strategy
Genre as a function of Cognition
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MEDIA 1 |GENRE 14
Taxonomythe branch of science concerned with classification, esp. of organisms; systematics
Genre is a mode of classification- the organisation of cultural products (films) into groupsbased on their similarities and commonalities
The act of defining Genre is two fold:(i) describe the differences btw genre’s - westerns, drama, sci-fi, romantic comedy, screwball comedy etc
(ii) finding the similarities shared by members of a genre
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MEDIA 1 |GENRE 14
Theoretical Taxonomy
Taxonomy
Peotics - Aristotle epic, comedy, tragedy...
Williamsnarrative, experimental/ avante garde, documentary
“pure categories”
Film
comedy, horror, thriller, war, action, romantic comedy etc SUB-GENRE
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MEDIA 1 |GENRE 14
Theoretical Taxonomy - criticising Williams
Taxonomy
1. Defn. is abstracted from the cultural & industrial sense of the term
* William’s codes describe only photographic modes of expression of these “cultural products”
2. Defn does not give a true impression of the complexity of film genre ANIMATION?
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MEDIA 1 |GENRE 14
Theoretical Taxonomy - criticising Williams
Taxonomy
* Fiction ‘vs’ Documentary? Is narrative not important to both?
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MEDIA 1 |GENRE 14
Genre as Economic Strategy
Taxonomy
Q? What functions does genre perform?
FOCUS: The role genre plays in industrial practices of film making
How does Hollywood organise it’s output?
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MEDIA 1 |GENRE 14
Genre as Economic Strategy
Production & promotion are governed organised by the need to:employ familiar ingredients, torecycle previous productsin order to secure maximum profit
Taxonomy
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MEDIA 1 |GENRE 1409
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MEDIA 1 |GENRE 14
Genre as Economic Strategy
Hollywood’s generic praxis does 2 things:
(i) guarantee meanings & pleasures
(ii) offset economic risk by providing collateral against innovation & difference
Taxonomy
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MEDIA 1 |GENRE 1411
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MEDIA 1 |GENRE 14
Genre as Cognition
What about the audience?
Taxonomy
Audience brings a range of expectations and hypothesis to the cinema
E & H has been developed over time (cinema watching life) through their interaction with film, their SPECTATORSHIP
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MEDIA 1 |GENRE 14
Genre as Cognition
Thrfr - The conventions of genre are used as mental processes
Taxonomy
Culler “the operations (ways) of reading (seeing)”
Contract: btw writer & reader to make certain expectations possible i.e. Expect kissing in Casablanca
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MEDIA 1 |GENRE 14
Genre as Cognition
Culler - this allows:- compliance (going along with std’s of the form)e.g. fighting in a war epic- deviance (breaking with the form)e.g. the scenic beauty and ‘internal poetry’ of the war epic “Thin red line”
Taxonomy
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