geo-tagging images for local seo - raymond campbell | searchhou

Geo-Tagging Images / Photos

It’s all in the Latitude and the Longitude

What is Geo-Tagging ?

It is the addition of meta-data (latitude and longitude) to an image file

Most Valuable for LOCAL businesses

Why Geo-Tagging ?

Search engines, Google in particular, can find specific location data associated with an image

Google likes “local” data for local businesses and uses it in their search results

Geo-Tagging helps define the “where” of your business activities

Examples

- Any business; any business with 2 or more locations in a city or in the world

- Restaurant- Metal Fabrication business with facilities in 3

states- Photographer who photographs high school

students (geo-tag the high schools)

Folder Structure

Originals from Client

Where to start ?OPTIMIZE your images. This includes:1) New File Names – use keyword phrases2) Resize your image to its final image size

to avoid any resizing by Wordpress themes or other software; plus “Save for Web” option cannot handle very large images

3) “Save for Web” – save your images at the lowest possible resolution for faster load times; IMPORTANT – this will delete all meta-data in the image file

Where to start ? (page 2)

4) Add relevant location to file names if desired; example – italian-pasta-katy-tx.jpg5) Add desired Meta-Data – Title, Subject, Tags – but don’t overdo it – don’t keyword stuff6) Geo-Tag

Right Click An Image to Edit Meta-Data and Rename

Details Tab

Title, Subject, Tags, Comments - Make Changes AFTER “Save for Web”

How to Geo-Tag ?

Geo-Tag with any suitable software

Picasa 3 works well (but is being retired by Google) and is Free

Upload your images to your website; add “Alt Tag” to images, check titles, and you are done

Photo Editing - Resizing

Photo Editing – “Save for Web”

Keywords

Do your Keyword research and use various primary and secondary keywords for:• File names• Titles of images• Tags (keywords)

Let’s Geo-Tag ! – Find your Keywords

Rename all File Names for Images

Use your Keywords

Metal Laser CuttingMetal FabricationMetal WeldingLaser Tube Cutting

Go 1 Step Further on Keywords

Final Keyword List for File Namesmetal-laser-cuttingmetal-laser-cutting-servicesmetal-laser-cutting-designsprecision-laser-cuttingprecision-laser-cutting-servicesmetal-fabricationlaser-cut-metalcutting-laserlaser-cut-stencilslaser-tube-cuttingmetal-waterjet-cuttingmetal-laser-cutlaser-metal-cutting-servicemetal-cutting-servicesmetal-lazer-cuttingmetal-lazer-cut

After Renaming Files, Copy to Another Folder for Resizing and “Save for Web”

All Common Features / Data Input Completed – Now Copy Images to Other

Folders for Multiple Locations

Include City & State in New File Names

santa-ana-ca

houston-tx

las-vegas-nv

Example: cutting-laser-las-vegas-nv.jpg

Organize Addresses for Picasa

1972 E. McFadden Ave, Santa Ana, CA 92705

3430 E. Russell Road, Las Vegas, NV 89120

5850 San Felipe, Houston, TX 77057

Picasa will soon be History

Picasa Must Know the Target Folder

Picasa Must Scan Your Target Folder

Select Correct Folder & Input Address

Confirm Your Work

The End

Remember, I am an expert.

An expert is one who admits he does not have all of the answers, but he can find them all with the proper funding.