germany – opportunities and potentials
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Germany – Opportunities and Potentials
Ljubljana 22. Mai 2014
Germany at a Glance
Slovene German Business RelationsKey Sectors in Germany
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
GermanyFrom “the sick man of Europe”
(The economist, 19.5.2005)
To “Europe´s engine!”(The economist, 11.3. 2010)
To “Germany´s Economic Model: what it offers to the world”
(The economist, 14. 4.2012)
Germany: One of the most productive economies in OECD
Vocational education More important still to Germany's industrial strength is the country's education system.
Lessons learned Mittelstand and family business: the backbone of the German industry
Successful model of export and investment support sheme
Doing business in Germany
Mario Ingo SoosDeutsche Botschaft Laibach
Why Germany?
How foreign investors view Germany’s future
• 54% expect Germany to become even more attractive to investors over the next three years
• Becoming increasingly attractive for innovation activities and highly skilled talent
• How surveyed investors see Germany in the year 2020:Global leadership in environmental technologyCentre for research and developmentModel for entrepreneurially minded society
Source: Ernst & Young
8
Germany after the crisis
Source: Ernst & Young
France
PolandGreat Britain
Switzerland
Russia
Others
Nobody
Not specified
„“ Which EU-countries will benefit the most from the crisis from your point of view?”
Germany
Figures in %
Bright outlook for investorsin Germany
High labour productivity: opinions from the business world
• Germany’s level of training and process and product quality make it Europe’s No. 1 investment location for US companies(US Chamber of Commerce, Business Barometer 2014)
• 82% of foreign-company managers surveyed rate German workers’ skill levels as attractive(Ernst & Young, Germany as a Business Location 2010)
• “Despite comparatively high wage costs, our German locations are among the most productive worldwide thanks to the workers’ outstanding skill levels and motivation.” (Rolls-Royce)
• Germany is the most attractive Investment location in Europe(US Chamber, Business Barometer 2014)
Privileged geographical location
From Berlin to any EU destination in 24 hours Economic centre of a market with 500 million people, and a GDP of 12,506 billion EuroGermany accounts for 17% of population and 20% of GDP of the EU
• Perfect springboardfor exports to East- Europe, Russia andthe world
Source: GTaI
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48 h
24 h
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W ien Bu d ap est
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Ber lin
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M ad r id
R iga
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A then
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W arschauPrag
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S tockh olm
“Invented in Germany” High Tech and Innovation:
Innovation clusters: close cooperation between research institutes, the business sector and universities2008: more than 11,000 European patents (twice as many as France and the United Kingdom combined)EU leader in patents that are also registered in the EU, USA and Japan (“triad patents”)German business sectors – global leadersin terms of market size and growth potential:
information and communication technologychemicals and plasticstransport and logisticsphotovoltaicsmedical technology
Source: GTaI
Picture: Hahn Meitner Institute
Berlin
Germany at a glance• Germany: back to its old strength• Germany´s industry recovery escalating …• Domestic economy intact and expectation on
highest level since 2003.• Economy at full speed ahead in 2014 with
growth rates by 2%
Germany at a glance
• Construction: booming business cycle after period of weakness
• German exports are on the highest level since 2011
• “European home market” are making major contribution
• Shortage of skilled worker becoming acute again
Germany at a glance
Quelle Commerzbank, Statistisches Bundesamt Deutschland
Indicators (Percentage change on preceding year) 2012 2013 2014Forecast
GDP (real) 0,7 0,4 2,1GDP by expenditure (real):Private consumption expenditure 0,8 0,9 1,4Machinery and equipment -4,0 -2,2 4,0Construction -1,4 -0,3 3,2Domestic Demand -0,3 0,7 2,0Export (Mrd. EUR) 1.096 1.094 / -Growth rate 3,2 0,6 4,1Import (Mrd. EUR) 906 896 / -Growth rate 1,4 1,3 5,0GDP per Head (EUR) 32.280 33.355 /Unemployment rate in % 6,8 6,9 6,8Total employment 1,1 0,6 0,6
Germany at a glanceShare of Total GDP and Population in the European Union 2013
GDP (in EUR billion)
Share of Total GDP (EU-27)
Population (in million)
Share of Total Population (EU-27)
GERMANY 2.738 21% 80,5 16%France 2.059 15,7% 65,6 13%UK 1.908 14,6% 63,9 12,6%Italy 1.560 12% 59,7 11,8%Spain 1.022 7,8% 46,7 9,2%Netherlands 603 4,6% 16,8 3,3%Sweden 420 3,2% 9,6 1,9%Poland 390 3% 38,5 7,6%USA 10.957 309 Japan 4.122 128 EU-27 13.075 501 Eurozone 9.170 331
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
Slovenian-German Economic Relations
German-Slovenian foreign trade balance (in 1000 EUR)
Quelle: Statistikamt Slowenien
2005 2006 2007 2008 2009 2010 2011 2012 2013
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
Export to GermanyImport from GermanySaldo (Ex-ports-Imports)
Quelle: Statistikamt Slowenien
1000 EUR 2013 1000 EUR 2013
Country Import share (%) Import Country Export Export
share (%)
Total 100 22.196.684 Total 21.627.647 100
Germany 19,12 4.244.165 Germany 4.449.301 20,57
Italy 15,63 3.469.033 Italy 2.493.537 11,53
Austria 11,36 2.520.667 Austria 1.843.978 8,53
Croatia 4,80 1.064.788 Croatia 1.441.499 6,67
France 4,34 963.287 France 1.153.853 5,34
Netherlands 3,01 667.294 Russia 1.018.784 4,71
Russia 2,03 451.929 Serbia 664,842 3,07
Serbia 1,86 411.929 Hungary 631.890 2,92
Market share of German federal states in Slovenian exports to Germany
Market share of German federal states in Slovenian imports from Germany
Quelle: Statistikamt Slowenien
Slovenian-German Economic Relations
18%
16%17%
5%
5% 8%
Baden-WürttembergBayernNordrhein-WestfalenHessenNiedersachsenNeue Bundesländer
31%
22%20%
5%7% 8%
Baden-WürttembergBayernNordrhein-WestfalenHessenNiedersachsenNeue Bundesländer
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
Key Sectors in Germany
• Automotive
• Machinery & Equipment
• Metal and Metal Processing Industry
• Food & Beverage, Organic Food
• ICT Industry
• Energy & Environmental Industry
• Construction Industry
Renewable Energies & Resources- Photovoltaics
- Energy Efficiency
- Renewable Resources and Bioenergy
- Energy Storage and Fuel Cells
- Solar Thermal Energy
- Geothermal Energy
- Wind Energy
- Waste to Energy, Recycling and Sustainable Water Resource Management
Chemicals & Healthcare
- Chemical Industry and Polymers
- Chemicals-Related Process Industry
- New Materials/ Composite Materials
- Red Biotech
- Medical Devices Industry
- Pharmaceuticals Industry
Service Industries- Consumer Goods/Retail
- Food and Beverages
- Information and Communications Technology
- Business Services
- Transportation and Logistics
- Tourism
Mechanical & Electronic Technologies
- Electronics and Microtechnology
- Machinery and Equipment
- Transportation and Technologies
- Applied Sciences and Technology Transfer
Growth Industries
Germany Trade & Invest
Gertrud Rantzen Predsednica
Telefon: +386 252 88 63 E-Mail: gf@ahkslo.si http://slowenien.ahk.de
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