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Philippine media’schallenges to stay

independentManuel L. Quezon III

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An Engaged Media

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A Crucial Election

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HeightenedUncertainty

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•Chief Justice controversy

•Armed Forces Chief of Staff controversy

•Electoral Automation controversies

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Probability of 

SuccessfulAutomation: 25%

(23/3/10)

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•Dismissal of Ampatuan charges

•No Proclamation scenario

•Briefing with FOCAP

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May 10, 2010

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Beyond June 30

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New Trends

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• Pulse Asia: Most Influential Source of Info in Choosing a

Presidentiable

TV rules!

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MOST HELPFUL MEANS IN DECIDING WHOM TO VOTEFOR NATIONAL ELECTIVE POSITIONS

Manila Standard Today January 20-27, 2010 National Survey (In Col%)Base: Registered Voters

STRICTLY CONFIDENTIAL 1Which of the following means would you consider as most helpful in order for you to decide who to vote for in national elective positionsin 2010? You can choose up to three only.

RP NCR NORTH LUZ SOUTH LUZ VIS MIN

DEC09 JAN10 DEC09 JAN10 DEC09 JAN10 DEC09 JAN10 DEC09 JAN10 DEC09 JAN10

News about him/her on TV 48 49 50 45 51 46 44 50 50 50 49 53

TV commercials/ads 46 45 41 38 36 33 52 48 46 52 52 51

Learn that he has personallyvisited

our place

36 38 40 32 37 36 31 40 39 38 33 41

His/Her participation on indiscussions or debates

28 33 41 48 32 34 37 41 18 25 16 24

News stories about him/her innewspapers

28 22 45 35 37 31 29 28 20 14 17 8

Radio commercials/ads 22 20 13 11 18 16 16 12 33 31 28 25

News about him/her on radio 17 15 8 13 20 14 11 14 25 15 19 18

Sample ballots 11 13 7 9 10 11 8 6 16 23 15 15

Receive a personal letter fromhim/her

11 11 9 11 10 16 12 11 9 8 13 10

Billboards or Posters 11 11 6 10 6 8 11 9 12 13 17 13

Comics materials regarding his/herlife and programs

9 10 13 10 10 13 10 12 8 9 8 9

Leaflets, brochures, calendars 9 8 9 3 11 11 11 7 6 8 6 10

Text messages regarding him/heror his/her programs

5 6 3 6 6 6 4 5 5 5 8 8

Can visit his/her website over theinternet

3 4 4 8 5 5 2 4 2 3 3 3

Internet podcasts 3 4 2 6 3 5 1 4 2 2 4 3

Optical media like DVDs, VCDs,CDs

2 2 4 3 3 1 1 2 3 3 2 2

Someone pays me to vote forhim/her

2 2 1 2 1 1 1 1 2 1 2 3

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SOCIO-DEMOGRAPHIC PROFILEManila Standard Today January 20-27, 2010 National Survey (In Col%)

Base: Registered Voters

STRICTLY CONFIDENTIAL 4

 TOTAL RP NCR NORTH LUZ SOUTH LUZ VISAYAS MINDANAO

Most trusted source of news

TV programs 83 91 85 87 79 76

Radio programs 9 5 11 6 12 11

Newspapers 2 4 1 1 1 2

Word of mouth 4 0 2 3 6 7

None 2 1 1 3 1 4

Most trusted TV program (top 3)

 TV Patrol 24 Oras 24 Oras TV Patrol TV Patrol TV Patrol

24 Oras TV Patrol TV Patrol 24 Oras Wowowee Wowowee

Wowowee Wowowee Wowowee Wowowee 24 Oras 24 Oras

Most trusted radio programs (top 3)

Bombo Radyo 90.7 Love Radio Bombo Radyo DZRH Bombo Radyo Bombo Radyo

DZRH DZRH DZRH 90.7 LoveRadio DZRH DZRH

90.7 Love Radio Bombo Radyo 90.7 Love Radio Bombo Radyo 90.7 Love Radio 90.7 Love Radio

Most trusted newspapers (top 3)

PDI Bulgar Bulgar Bulgar PDI PDI

Bulgar Mla. Bulletin Mla. Bulletin Mla. Bulletin Mla. Bulletin Mla. Bulletin

Mla. Bulletin PDI PDI PPDI Bulgar Bulgar

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DetachedConsumers

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,listening to less radio, reading

less books and magazines,

are doing less sports,interacting with friends face-to-face less frequently, and

spending less money ontraditional consumer items....thanks to virtual connectivity

technology like textmessaging and the internet.

-McCann, 2007

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Source: International Social Media Research Wave

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Source: International Social Media Research Wave

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EnvironmentalChallenges

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InstitutionalBattlegrounds

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•House

•Senate

•Bureaucracy

• Justice

•Military

•Strategic Industries

•Media

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Old Controversies,

EnduringConfrontations

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•Bureaucratic stability

•Military professionalism

•Budget & Fiscal prudence

•Restoring the Rule of Law

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2004 Budget

2008 S i l

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2008 Special

Purpose Funds

U d

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Unprogrammed

Fund

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An OverwhelmedMedia

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 Thank You!

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mlquezon3@gmail.com

www.quezon.ph

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