get a job: the guide to personal branding

The Guide to Personal Branding“GET A JOB!”

Drew HawkinsSocial Engagement Manager@drewhawkins

Chad BryantSocial Engagement Coordinator@chadATL

WHO WE ARE

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AGENDA

•How to Become a Student of Your Industry

•Why Internships?

•How to Optimize Your Personal Brand

•Keys for Successful Networking

BEING A STUDENT OF A BRAND

INTERNSHIPS

• Internships help you learn more from the inside

• Open doors to more job opportunities, even if they aren’t at the company you’re interning at

PERSONAL BRANDING

WHAT IS A

BRAND?

YOUR HUB

SHOW WHAT YOU KNOW

CONNECTIVE TISSUE

“People just use LinkedIn to find jobs. It’s just an online resume.”

“People just use LinkedIn to find jobs. It’s just an online resume.”

LINKEDIN PROFILE OPTIMIZATION

PERSONAL SEO

GROUPS

LINKEDIN ANSWERS

RECOMMENDATIONS

LINKEDIN FOR RESEARCH

COMPANY PAGES

CURRENT EMPLOYEES

JOB POSTINGS

LINKEDIN TODAY

TWITTER BEST PRACTICES

BE CONVERSATIONAL

OPTIMIZE

PROFESSIONAL + PERSONAL

STALK YOUR DREAM JOB

TWITTER PITFALLS TO AVOID

#facepalm#wompwomp

AUTO PILOT

PASSIVE AGGRESSIVE

CHRYSLER

FACEBOOK

PRIVACY SETTINGS

FIRST IMPRESSIONS

PASSIVE AGGRESSIVENESS

FACE-TO-FACE NETWORKING

RESEARCH: WHO WILL BE THERE?

ENGAGE.

FOLLOW UP ONLINE

WHY IS ALL OF THIS IMPORTANT?

IT’S NOT ALWAYS WHAT YOU KNOW, IT’S WHO

YOU KNOW