get connected: how to make social media work for you

“Get Connected: How to Make Social Media Work for You”

@RichardRDancy @BarkingMadHQ

Introductions

• Richard Dancy

• Nick Strong

• It’s going to be 45 mins with questions afterwards (ask during and we’ll save)

• There’s going to be an advert

Richard Dancy FRANCHISOR & CONSULTANT

Arghh!

Not another bloody

social media

presentation!!

Fed up with social media? • Incessant coverage

• Unbearable complexity

• Limited traceable ROI

What do you think?

How do you use it?

What’s in your newsfeed?

‘On-line

Marketing’

Case Study

Objectives

• Challenge Understanding

• Case Study

– Perhaps Create Discussion

• Different Perspective

• Trends

“Communities can be accessed and reputation leveraged and grown in

relevant niche communities at a speed and scale that was hither to not possible”

David Amerland, ‘Google: The Semantic Search’

?

Honestly?

And who knows it?

What’s Your Social Strategy?

What’s Your Situation?

1. Basic - Sole user or colleague in office 2. Advanced – Integrated strategy

• Outsourced: Agency / Marketing department • Other?

Assumption: You’re using social media + you have a marketing budget.

KISS Keep it Simple Stupid!

3 Steps

1. Get involved, plan, you and staff - SET UP

2. Generate relevant daily posts - CONTENT

3. Get talking to the right people – ENGAGE

Link everything together

Use the power of your network

Education, Education, Education

- HQ Staff

- Franchisees

- Franchisee’s staff

- Content Management

- Social Media Policy

- Training

It’s not about the brand first…

it’s about the person,

the need, the worry and the emotion.

Our Audience?

Source: WeAreSocial.com January 2015

80+% are using their mobile device!

“Content is KING” Bill Gates

…but engagement is Queen

(and we all know she rules the house)

8. Budget

Conclusions / Results

• Facebook is biggest lead source

• Social media is never free

• Building relationships

• Use content you already have

It’s all about YOU!

Your Objective? • Get more publicity • Develop relationships • SELL MORE?!

Is your brand getting it right? Most are not.

Social Importance

• What’s your resource? • How do you agree this?

• % of your marketing budget?

• Staff involved – Social media policy?

• What does your CEO know? • How do you link with your brand in other countries?

Social Importance

Is Social Media your biggest marketing initiative?

• Likes are dead.

• Groups are the future

• Video content

• Landing pages

Trends: In-the-moment updates will dominate.

In-app functionality will increase and diversify

Buy buttons will take over – tap, tap, done.

Questions?

#Overwhelmed