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GET IT ROIT!Five ways to maximize ROI with Experience Technology

Cheri Wolf

Director of Sales

Jimmy Abraham

COO

GET INTERACTIVE!

• Full service digital

interactive creative agency

• Create EXPERIENCE

TECHNOLOGY for events,

trade shows, retail and

environments

EXPERIENCE TECHNOLOGY

GET IT ROIT!

• Clearly define trade show goal

• Justify budget to client, team and boss

GET IT ROIT! Attract

Goal: Get people to stop at your booth

• The right experience facilitates the

right action

• Disrupt trade show behaviors

1

GET IT ROIT! Attract

+ 74% more leads

Show 1 – “Thoughts” about company

Show 2 – “Thoughts” about company & attendee

Attract Test: Thought Bubbles Dev

1

2 GET IT ROIT! Engage

• Active, personalized participation

Goal: Attendees spend more time on the booth

Goal: Attendees interact with and feel good about your brand

GET IT ROIT! Engage

SNAP Activation Summary• Pharmaceutical company

targeting HCPs

• Activation at four trade shows

• Goal: Get HCP’s to spend time

on booth

• Goal: Get HCP’s to share email

2

GET IT ROIT! Delight“I’ve learned that people will forget what you said, people will forget what you did, but

people will never forget how you made them feel.”

- Maya Angelou

• Create an emotional bookmark

Goal: Get people to feel good about their experience during

and after the show

• Difficult to measure

3

GET IT ROIT! Delight

Delight BLAST Summary:• Pharmaceutical Company

• Target: Patients

• Goal: Positive brand feelings

on and off booth

• Campaign brought to life

• Results: Crowded booth,

return visitors

• High score challenge

3

GET IT ROIT! Connect

• Connecting is how you measure success

Goal: Get people to remember your brand positively

Goal: Get people to share their experience or information

4

GET IT ROIT! Connect

• Social connections

4

• Demographic & dwell times

• Touchpoint tracking

• Qualified lead & badge scan data

GET IT ROIT! Partner Understands Goals

Goal: Partner with a company with the right expertise and

a proven track record

5

GET IT ROIT! Partner Understands Risks

• Understands risks/responsibilities

for all stakeholders

• Ability to work with multiple

stakeholders

Goal: Partner with a company with the right expertise and

a proven track record

5

GET IT ROIT! Partner Has Options5

GET IT ROIT! Partner Has Proven Track Record

Goal: Partner with a company with the right expertise and

a proven track record

5

GET IT ROIT!C

THANK YOU!

Experience More at BOOTH 921

J

QUESTIONS

• How many people have used experience

technology in their trade shows in the past?

• What are some of the challenges you face

when proposing experience technology?

?

Budget

Time / Resources

Don’t understand tech / options

Don’t have a tech partner

THANK YOU!

Experience More at BOOTH 921

J