get smart' keynote at tendenci user conference 2007

Get SmartTendenci™ and Untapped Opportunities

Aaron Long

Presented at Tendenci User Conference 2007

www.tendenci.com/uc2007

1.Getting Personal The Definition of 2.0

2.Advanced Marketing Targeting Audiences

3.Media Mastery Gain Respect

Getting PersonalTendenci™ Allows Connections

User Profile Identities and Connections – Connect to Each

Other

Top Contributors

If You Want to Grow - Promote Your Contributors

Reasons someone might freely contribute:

1.Social Advancement

2.Incentives

3.Carry Your Message

Comments – Good Willed People

Immediate Connection Without Hoop Jumping

Advanced Marketing

Tendenci™ Makes Effective Targeting Possible

Driving In Traffic1. Paid Placement2. Natural Placement3. Newsletters4. Links5. Direct Marketing6. Offline7. Get Organized

Example Search Placement Math

– 3000 Impressions for one term (im)

– 10% Click through for 300 Clicks at $1.00 per Click = $300 (cl)

– 10% Contact Resulting in 30 Contacts at $10 per lead (ld)

– 10% Purchase Resulting in 3 sales at a cost of $100 per sale. (sales)

– What is the cost of a typical sale?

3000(im) x 10% = 300(cl) x 10% = 30(ld) x 10% = 3(sales)

Page Naming

Email Campaign Consistency

Action Tracking

Media MasteryPodcasting, Videos, Flash, Photo Galleries

Podcasting – Audio On Your Terms

Visual Learners Need Visual

Communication

Third Party Integration Through HTML

Everyone Loves Their Own Photo

Got Smarter

1.Name two ways to promote contributors

2.Name two ways to drive traffic to your Tendenci™ site

3.What is the cost of integrating the following media on your Tendenci™ website:

•YouTube

•Podcasts

•Photo Galleries

•Chat

Thank you!

Aaron Longalong@schipul.com

Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007

Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA

www.schipul.com