getting started on social media - building your online personal brand

HOW TO: JUMPSTART YOUR ONLINE BRAND VIA SOCIAL MEDIA

WHY WE’RE TALKING ABOUT THIS…

YOUR GOALS

Establish yourself as an expert in your field Become the go-to

resource

Make yourself approachable and human

Make valuable media, customer and partner connections

GET LISTED

LETS GET STARTED…

STEP 1 – CREATE A HOME BASE

TWITTER

WHY TWITTER?

Build a network

Access professional relationships

Fast knowledge sharing

Leverage problem solving

Create influence

YOUR TWITTER BIO IN 2 MINUTES

Most important 140 characters you write on Twitter are in your bio, not your tweets

Your Twitter bio is often the deciding factor in whether someone follows you or not

THE GOOD, THE BAD, THE UGLY

Here’s the good:

Here’s the bad:

Here’s the ugly:

QUICK TIPS - HOW TO DO IT

1. Use Keywords

2. Use a real location

3. Describe what you REALLY do

4. Include a URL

LINKEDIN

WHY LINKEDIN?

Prove your expertise

Keep in touch with people who care most about our business

Build your industry network – people & groups

Recommendations

HOW TO DO IT

Write a succinct bio Connect with other SM

sites & blog

Connections

Get recommendations –past jobs & customers

Join groups in your industry network

Publish content regularly

BLOG

WHY START A BLOG?

Demonstrate your expertise Commitment & passion to the industry

Stay active and knowledgeable in a field/topic

Establish a community of subscribers, commenters & promoters

Multiple touch points – RSS, email, on-site, social media

HOW TO DO IT

Determine platform: Blogger, Tumblr, hosted site (i.e. on GoDaddy)

Topic

Brainstorm

Connect social channels

Encourage comments, develop community & following

THIS IS NICE, BUT WHERE DO I FIND CONTENT????

Top industry blogs technorati.com, alltop.com help find top blogs – subscribe!

Ask friends / peers

View what people share on Twitter, FB, LinkedIn – create lists (listorious.com has lists)

Google blog search

Google alerts

THE 50/50 RULE

50% of the content you share on social media should be from you – your blog

50% of the content should be interesting pieces from others Relative to your industry Blogs from influencers / experts

REMEMBER..

Be consistent among channels

Be conversational & ask question Listen, respond, contribute, be relevant

Promote your blog posts & those of Backupify

RT the influencers

Talk about customer interests and feedback

Build relationships

THE BIGGEST GOAL

It’s never about you, your products or your goals, it’s about the readers!

THE RESULTS – VANITY CHECK

CHECKING YOUR INFLUENCE Radian6 PeerIndex Alterian SM2

ScoutLabs Sysomos Klout – FREE!

NOW INTEGRATE IT!

QUESTIONS?