global it industry – oracle
Post on 21-Oct-2014
1.131 Views
Preview:
DESCRIPTION
TRANSCRIPT
Global IT IndustryBusiness Systems Platforms
Global IT IndustryBusiness Systems Platforms
Presented By:Team Caffeine
Maja H. AhmetovicGaurab Misra
Saahil GoelGina Ali
Rahul KapoorAlex Kelley
• ERP is a $25B industry
• Major players – Oracle and SAP
• Oracle started in 1977 – first commercial SQL RDBMS
• In 2006, Oracle had 47% share in worldwide RDBMS market (Gartner 2006)
• Main competitor in ERP market - SAP
• Net Income as of May 2007 - $4,274M
• EPS as of June 2007 - $1.01
• Main strategy for growth – via acquisitions
• Offers SOA/Web-services – increasing demand
• Growth by acquisitions– Siebel: CRM
– PeopleSoft: HR
– Retek: Retail – also broke IBM’s partnership
– Oblix: Identity Management
– Time Ten: Data Management
– ProfitLogic: Retail Inventory Management
• Largest database manufacturer in the world
• Move towards collaborative/social computing– Wiki– OpenWorld Conference
• Can leverage competitive advantage in the database market
• By retaining big brands such as Siebel and PeopleSoft – they can boost their database sales even more
• Project Fusion – merging of all acquired technologies and marketing under the Oracle banner
• Ellison – co-founder of Oracle will retire soon
• Aggressive acquisition strategy – leads to less in-house innovation• All players will eventually be absorbed
• Gradual move towards SOA and SaaS – still needs to support old systems and traditional software – increase maintenance costs
• Allowed customers to continue using their rival’s database – shows integrity and security. Also will build customer loyalty and competition would be healthy
• Positioning itself to become a one-stop shop for all business software needs
• Eliminates competition by acquiring them
• IBM lost it’s partners because of Oracle’s acquisitions
• Broad customer base – opportunities for cross-selling – ERP to database customers and vice-versa
• By packaging software into bundles offered together like the Fusion Middleware portfolio Oracle clears a path to SOA systems
• With vast amounts of capital Oracle is positioning itself to have only one competitor, SAP
• Partnership of the competition:– SAP-IBM-Microsoft• Joined products (MS Office applications linked
to SAP products)
• Implementation (IBM a partner for SAP implementation, also providing middleware and complementary database software)
• Changing software industry eco-system• Threat from overseas software development
companies – India, China and Ireland
• May launch their own ERP system as Products
• Uncertain, declining, levels of IT spending– Spending lags due to the time difference between
the implementation of a new technology and the full exploitation of its features by the organization that is using it
• Preference towards specific point solutions (SOA, Web Services) – Slower sale of the traditional enterprise
application packages– Will Oracle keep up with the change?
• Preference of companies to custom-developed solutions
• Software as a service (SaaS) – Oracle On-Demand
• Target mid-sized companies also• Be part of the open-source movement or
they may be left out (with players like Google and recently IBM)– Ad based revenue– Collaborative software development
• Focus on recurring revenue– Maintenance: more acquisitions– SaaS: incrementally higher revenue by
increasing usage by customers
• Re-organize their ERP systems to follow even more modular design– Fill the need for customers who need highly
customized solutions (custom-developed)– Even smaller modules can be sold to small
companies– Open-source development is easier on smaller
modules– Makes it easier to test-market innovative
strategies– Will allow the company to implement SOA –
for which there is tremendous growth
• Questions?
360Commerce
Agile
AppForge
AutoVue
Bharosa
Crystal Ball
Demantra
G-Log
Hyperion
iFlex
JD Edwards
EnterpriseOne
JD Edwards
World
LODESTAR
MetaSolv
Oblix
OctetString
PeopleSoft
Portal Software
ProfitLogic
Retek
Siebel
Sigma Dynamics
Sleepycat
Berkeley DB
Stellent
SPL WorldGroup
Sunopsis
Tangosol
Telephony
@Work
TimesTen in
Memory DB
Thor
Technologies
top related