globalization & culture. dqs- chapter 5 1. does globalization make people more alike or...
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Globalization & Culture
DQs- Chapter 51. Does globalization make people more alike
or different? Is this a good or bad thing?
2. What impact does the MNC media industry have on culture?
3. How does globalization impact languages?
4. What role does culture have in achieving a global consciousness?
What about Culture?AttributesCausal relationshipsSlow to change
Globalization & CultureAbout Culture
Symbolic constructionArticulate informationMeans of self-expression
Done through:Language, music, art, etc.¤
Q 1: More or Less Alike?
Hyperglobalizers: More, and it’s a bad thingHomoginization‘Culture Industry’‘McDonaldization’‘Ethos of Infantilization’¤
More or Less Alike?
Optimists: More, and it’s a good thingAmericanization democracy &
capitalismNew forms cultural expression
‘Glocalization’‘Hybridity’¤
Q 3: Role of MNC Media
Shape identitiesStructure desiresSmall group dominatesAffects values
Weakens civic bondsLess journalistic¤
Languages
How well do you know ‘English’?1. What is the point of this exercise?2. Will these dialects of English eventually
result in different languages?
Q 3: Impact on LanguagesDisagree about directionQuestion dominance of any oneExtinction trend—> chart
¤
http://www.globalpolicy.org/images/pdfs/Z/languages.pdf
Q 3: Impact on LanguagesYear # of Languages
1500 14,5000 language
2007 <7,000 languages
2100 Predict 50%-90% will disappear-Bt. 700 - 3,500 left
Which languages are disappearing?• Dialects• Waning populations• Indigenous groups
Q 3: Impact on Languages Exploration
Colonization Spanish, Portuguese, English,
French, etc. Migration
Diaspora communities Mix languages
Malta¤
Q 3: Impact on Languages Media
Internet content Instant communication Movies, T.V. shows
Poland v. Germany Use social media to mobilize
Saudis used Twitter to campaign for higher wages
¤
Q 3: Impact on Languages Education
Discipline jargon Availability of materials Cost of translated materials Dominant int’l scientific, academic
publications German- chemistry
¤
Q 3: Effect on Languages
GN domination Chinese next?
Are all effects negative? More shared knowledge Greater interaction
Opportunity for increased standard of living Visit any GS country
Learn language of tourists, make $
¤
Q 4: Global Consciousness
Barriers Cultural imperialism Cultural relativismAdvantages Brings together diverse groups
Social media ¤
074+++++++++++++..
The English Empire
Who, besides Yuanqing, is adopting English in business? What about China?
Nordic, Swiss, now big European MNCs; Japan
Mandarin not likely to displace English Difficult, not keyboard-friendly, 400m
Chinese don’t speak it Chinese firms w/ internal market –
less likely¤
074+++++++++++++..
The English Empire
Why do MNCs want a lingua franca? Recruit globally Reach global markets Global production teams Integrate foreign acquisitions Promotes ‘free thinking’ Faster meetings Neutral language for non-English
mergers
¤
074+++++++++++++..
The English Empire
What is the downside of English for foreign MNCs?
Hostility toward ‘Englishnisation’ Disenfranchises slow learners Fluent English speakers’ expectations
Japanese boss expected employees to learn on own/ foot bill
English-speaking based MNCs may get complacent
¤
Recap
Big surprise: No one agrees Hyperglobalizers v. Optimists Mass media rules Languages are disappearing Some gains, some losses English as the lingua franca for
business world¤
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