going deeper, seeing further pdf part3

“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company

Tuesday, September 27, 16

“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.

Tuesday, September 27, 16

“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.

Tuesday, September 27, 16

“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.

Tuesday, September 27, 16

“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.

Tuesday, September 27, 16

Ethnographic research- TrancenDANCE observation

Tuesday, September 27, 16

Ethnographic research- TrancenDANCE observation

Tuesday, September 27, 16

Ethnographic research- TrancenDANCE observation

Tuesday, September 27, 16

Ethnographic research- TrancenDANCE observation

Tuesday, September 27, 16

Ethnographic research- TrancenDANCE observation

Tuesday, September 27, 16

Ethnographic research- Two different girls taught the class

Tuesday, September 27, 16

Ethnographic research- One of the teachers struggled to remember her own choreography

Tuesday, September 27, 16

Ethnographic research- Some of the people could pick up the choreography faster than others

Tuesday, September 27, 16

Ethnographic research- Choreographer could write down the steps so she does not forget it when she is teaching

Tuesday, September 27, 16

“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need

Tuesday, September 27, 16

“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion

Tuesday, September 27, 16

“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable

Tuesday, September 27, 16

“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.

Tuesday, September 27, 16

“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.

Tuesday, September 27, 16