going social to get local

GOING SOCIAL

TO GET LOCAL

Susan BrownRachel Smalter Hall

Jennifer Cook

How to engage YOUR COMMUNITY with SOCIAL MEDIA

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G? ∙ 2800 Twitter followers

∙ 50-100 RTs /@mentions per week ∙ 460 RTs for our most popular post

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SOCIAL MEDIA TEAM

SOCIAL MEDIA STRATEGY

SOCIAL MEDIA FANS

ENGAGING OUR BASE

• WE TALK ABOUT OTHER PEOPLE, NOT JUST OURSELVES

• WE TALK ABOUT WHAT’S HAPPENING IN OUR COMMUNITY

• WE GO OUT INTO OUR COMMUNITY

• WE GIVE OUR FANS BACKSTAGE PASSES

ENGAGING OUR BASE

• WE GET PERSONAL

• WE MIND OUR MANNERS

• WE LIKE BASKETBALL, CATS, PBR, AND TATTOOS

• OUR COMMUNITY DOES, TOO

• EVERYBODY LOVES BOOKS & READING

Twitter School

• @ = “mention” (@lawrencelibrary)• # = hashtag (#techday)• RT = “Re-Tweet” (RT @heatherbraum)

• MT = “Modified Tweet” (MT @bananasuit)

Tweeting About Books, Music & Movies Lawrence Loves

Tweeting About #todayinhistory

Tweeting About #lawrenceblogs

Tweeting About What’s Hot in Lawrence

Live-Tweeting Events

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Tweeting With Lawrence Authors

Tweeting with Lawrence Businesses

Tweeting With Local Press1

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Blurring Boundaries: Meet Our Staff

Rachel, Adult Programs:

Rebecca, Youth Services:

Tricia, Tech Services:

William, Adult Services:

Dan, Acquisitions:

Kevin, Interlibrary Loan:

Molly, Teen Zone:

What They’re Saying About Us

Share your Story

Summer reading finishers

Stories of library life… Lego Narnia

Numbers!

Meet Brad!

Event pics!

Get into the community (for real)

Get Caught Reading Month

Show our presence at local eventsSidewalk Sale

Liberty Hall turns 100

World Book Night

Highlight partnerships and local businesses

Tag and share posts and they’ll do the same

Audio Reader, Liberty Hall and many more

Engage community by promoting others

Tap into local excitement!

-Victor Continental show

Victor!

-Little Free Library in Lawrence- now we might hold our own workshops

Find out what your community likes through “likes”

Post what your community “likes”, let go of the sleepers

Lawrence loves cats!

Further engage by turning “likes” into programs and services

Bring what resonates online into the library

“Interact with people, or risk becoming irrelevant.”“Interact with people, or risk becoming irrelevant.”

Ask questions to provide a community forum

Fill-in-the-blank Vs.

Readers’ Advisory

Have fun!

Cats and… Interact with your newsfeed

Community Love

“this is my kinda library”

Community Love

WHAT DOES IT TAKE?

• ORGANIZATION

• DEDICATION

• TEAMWORK

• TIME

• TRUST

• ADMINISTRATIVE BUY-IN

WHAT DO WE GET?

• HIGH PROFILE IN OUR COMMUNITY

• PROGRAMS & PARTNERSHIPS

• DIRECT LINE OF COMMUNICATION

• UNSOLICITED, PUBLIC PRAISE

WE HAVE A LOT OF FUN!

ROCK CHALK

!