goizueta mba student brand statement. 2 student-driven statement show who we are as students and as...
Post on 13-Dec-2015
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2
Student-driven statement
Show who we are as students and as a community
Hold ourselves and our peers accountable
Background
Lead Week brainstorming session
Ongoing conversations amongst Brand Statement Team
Nana Stephens, Daniel Graham, Nathan Deasy, Teresa Devoto, Andrea Jackson, Eric Schwartz, Pooja Bansal, Maria Jaramillo, Jeff Miller, Jeff Davis, Liz Stanton
Creation of Brand Statement concept
Process
Goizueta MBA Student Brand Statement
• Inappropriate communication or behavior with CMC
• Not being prepared for interviews, case competitions, etc.
• Not respecting the time of alumni
• Not taking the courage to speak against your peers who do not perform as per core values
• Not performing appropriately during company visits or classes
Self
Peers
Faculty
Community
Stakeholders
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Hold yourself and others accountable to the Goizueta MBA student brand
statement
Symbolize our purpose to adhere to the brand statement
Reminder of our responsibilities towards our community
Purpose
Hanging our core values along with the brand statement in the commons
Oath of the brand statement at the beginning of the semester during our welcome clap to first year and one year students
Each student to pin the Goizueta MBA student brand logo on another student during the oath ceremony
Perform brand checks each semester
Execution
Brand Statement Ceremony
Goizueta Brand Statement
"Goizueta students are passionate and committed leaders that act with integrity, professionalism and respect. We embrace the thought of an ever-changing, diverse world and ascribe to lead in the future with humility, intelligence and purpose.
We keep our word, give example through our actions and positively influence the people around us through our collaborative spirit. We seek to honor the Goizueta Business School's core values and hold each other accountable to protect and preserve the Goizueta brand and all the privileges it bestows upon us.”
Our Goizueta Oath
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3-person team consisting of at least 1 member of Core Values
Council responsible for:
Managing confidential First Class conference that is available for Goizueta community members to openly report serious student brand violations
Following up with reporter to fully understand perceived violation
Speaking directly with student in question to address brand violation
Working with Program Office and GBA to determine if disciplinary action should be required (and if so, what is the appropriate response)
Brand Council
Accountability in Action
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GBA, Program Office and CMC should all work together to
provide more information regarding specific brand violations, namely:
What occurred?
Why was the action or behavior inappropriate?
What should have happened?
How was the situation addressed?
How can students help address similar situations in the future?
We believe it is most important to communicate violations as they occur as well as their resolutions vs. the names of specific violators
Increased Transparency
Accountability in Action
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