gone viral - the growth of social media in public health

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Jodi Sperber, MSW, MPH

May 22, 2012

Gone viral – The growth of social media

in public health

+Good news!

You don’t have to know You don’t have to know everything. (we don’t.)everything. (we don’t.)

You don’t need to be an expert.You don’t need to be an expert.

You just have to be curious.You just have to be curious.

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Stand up if…

34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online.  

The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox

http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

80% of internet users have looked online health information.  This translates to 59% of all adults.

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The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox

http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

Pew Internet & American Life Report, “Social Media and Young Adults.” Feb 3, 2010. http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1.aspx?view=all

+What is different about social media?

Many Many

One Many

+Why is this important?

Dramatic shift in how information is shared

Barriers to participation greatly reduced

Anyone has the chance to be heard

With free tools and expanding platforms, creativity beats $$

+Basic Principles

Participation

Openness

Conversation

Community

Connectedness

Adapted from http://is.gd/cWWZ9

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“Communications tools don't get socially interesting until

they get technologically boring”

– Clay Shirky

These tools are These tools are still maturingstill maturing

These tools are These tools are still maturingstill maturing

Photo credit: Mike Epp via Creative Commons License. http://bit.ly/KilOx7

If social media tools were kids…

+Twitter would be 5(but turning 6 soon)

Photo credit: http://bit.ly/IUIa6m

+YouTube would be 7

+Facebook would be 8

Photo credit:http://bit.ly/ITKfQ4

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Social Media is gift.

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Connect. Create. Collaborate. Engage.

Listen.

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+ To learn

+ To connect

+ To listen

+To prepare & respond

+To collaborate

To engage

+To host a conversation

+To be a source of information

+To share information

Source: http://ahier.blogspot.com/2009/10/social-media-flu-fighters.html

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To be inspired.

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200 Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 

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Developing a social media strategy

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PeopleObjectivesStrategy Technology

* ©2007 Forrester Research, Inc. All rights reserved.

One size fits all doesn’t fit most people

+PEOPLE

Who are you trying to reach?

+OBJECTIVES

What do you want to accomplish?(Decide on your objective before you decide on technology. Then figure out how to measure it.)

+STRATEGY

How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)

+TECHNOLOGY

What is an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide)

+evaluate

Image of keyboard with up or down thumb (need to find!)

Evaluate

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What’s your next social media step?