good cop – bad cop€“bad_cop.pdf · i have attached my resume, work samples and linkedin...

GOOD COP – BAD COPBeyond Networking -- StL

TOP 10 JOB SEARCH PROBLEMS

• Frank’s Role

• What are you doing wrong

• Kathy’s Role

• How to do it right

WRONG ANSWER #1

Directions

Applications

Resumes

Interviews

Suggested

format

wiserutips.com/

2013/09/

diagram-of-

easy-and-

effective-

resume.html#m

ore

wiserutips.com

/2013/09/

diagram-of-

easy-and-

effective-

resume.html#

more

No

cover

letter

Short

version

Long

version

We’re seekingA, B, and C

I’ve got plenty of X, Y, and Z

Hire ME!

I’m an excellent match for the loan officer position because I have a degree in finance, have worked in banking for three years and I am certified loan officer.

Apply on the

company’s

web site

Keep interview answers brief, relevant & positive.

“I loved working for the company but was part of a 25% staff

reduction due to consolidation.”

WRONG ANSWER #2

Response

Submission

Follow up

Email / Phone

Please find my A. Take a guess when I will send B and C.

Please send A, B, and C ASAP

It was nice talking with you this morning. Please find my attached

A, B & C, as requested.

WRONG ANSWER #3

Bare Bones

Easy Apply

Basic Resume

No Cover Letter

Don’t use

the exact

same resume

for every

opening

WRONG ANSWER #4

Resume

Matching

Relevance

Ageism

Be an 85% or better

MATCH

Play up

relevant

industry

experience

Even if it’s old

ADDITIONAL RELEVANT EXPERIENCE

• Led healthcare sales for an

artwork company. Sold $5.4

million in framed art to 62%

of U.S. hospitals and health

centers.

wiserutips.com

/2013/09/

diagram-of-

easy-and-

effective-

resume.html#

more

WRONG ANSWER #5

Duties

Quantifiable

Relevant

Accomplish

Increased sales a bunch.

• Sorted paperclips.

• Stacked boxes.

• Opened mail

•Lead marketing strategy for

the Atlas brand, which led

to a 360% increase in sales.

WRONG ANSWER #6

ATS

Formatting

Only Online

No Support

NO• Lines

• Boxes

• Columns

• Shading

• Colors

• Images

• Use only black circle bullet

• Use simple formatting

• Use Arial, Calibri, Cambria,

Garamond, Georgia, Helvetica,

or Times New Roman

Don’t just

apply online

I applied online as instructed but was so interested

in the position and such a good match for the job,

I wanted to reach out to you directly.

I have attached my resume, work samples and

LinkedIn recommendation for your review.

Let’s set a time to meet. I will call you Tuesday.

Add your LinkedIn

recommendations

as an attachment

Show examples

to prove your

capabilities

WRONG ANSWER #7

LinkedIn

Incomplete

No Network

Not Searchable

Complete the

Jobs > Career

Interests page

WRONG ANSWER #8

Interview

Not Prepared

No Research

No Followup

STUDY …• Company

web site

• LinkedIn

company page

(Home /About)

• Industry sites

• Competitor sites

& company

pages

STUDY …• Job description

PREPARE … • Stories

• Accomplishments

STUDY &

PRACTICE• Difficult

interview

questions

• Behavioral

interview

questions

BE PREPARED!• Do a drive by

• Prep clothes

ahead of time

• Arrive early

STUDY:• Questions to ask

in an interview

What qualities do

you seek in a top

candidate?

How will success be determined?

How will the position

contribute to the

company’s larger goals?

Tell me about the day-

to-day expectations for

the position

Do you have any

questions or concerns

about my qualifications?

WRONG ANSWER #9

Following Up

Missing

Personalized

Relevant

DO:• Ask for the job

• Ask about next steps

• Reiterate strengths

• Send a thank you note

• Follow up

• Send materials

• Have people vouch for you

WRONG ANSWER #10

References

Not Prepared

Application

Don’t know you

DO:• Ask references for

permission

• Prepare them

• Keep updated info

• Bring reference list

on interviews

The Right Answer?

Don’t job search BAD

Job search GOOD!

Thanks from your favorite

Good Cop | Bad Cop

Kathy Bernard

Kathy@WiserU.comFrank Alaniz

FAlaniz@Gmail.com