goodbye, dumi! hello healthy!

GOODBYE, DUMI! HELLO HEALTHY! COMMUNICATION FOR DEVELOPMENT (C4D) STRATEGY

UNICEF WASH Program Three stage program:

Research Stage • Equity analysis • Formative research • Baseline Studies • Enabling Environment • CLTS assessment • Supply Chain study • Mini-Multiple indicator survey

Modeling Stage • Implement basic package

in vulnerable areas • Experiment with

innovative strategies • Conduct annual review • Advocate for local scale up

Scale up stage • Learning exchanges • Facilitate diffusion of innovations • Conduct policy advocacy • Identify financing mechanisms

Enabling Environment Study 2011

• Develop models of success

• Formulate local strategic plans

• Strengthen coordination, alignment and harmonization

• Improve monitoring and implementation capacity

• Raise awareness and generate political interest

Recommendations

Highlights

Drivers

• Not “Health”

• Pride

• Safety

• Social mobility

• Cleanliness

• Children’s welfare

Barriers

• Perception of high costs

• Weak relationships between supply chain actors

• Lack of suppliers offering complete sanitation solution

• No mechanisms for financing capital outlay

• Land tenure

Demand and Supply Research

Phased Approach to Total Sanitation (PhATS) Pillars

Basic

Sanitation,

Hygiene and

Safe Water in

Public

Institutions

Sustaining

Demand

through

Supply Side

Interventions

Good

Governance

and

Accountability

Knowledge

Management

Basic

Sanitation,

Hygiene and

Safe Water in

Communities

Communication for Development:

Advocacy and Behaviour Change to Support Increased Use of Basic Sanitation

Disaster Risk Reduction / Resilience

Enabling Environment Participatory Demand Creation Supply and Services

Safe Water

Supply, Solid

and Liquid

Waste

Management,

Drainage

Phased Approach to Total Sanitation (PhATS)

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THANK YOU!

Katrina Arianne Ebora | Communication for Development Officer, WASH Section, UNICEF Philippines |

kebora@unicef.org