google analytics for nonprofits

Google Analytics for Nonprofits

For Audio 866.740.1260 Access Code 9577700

Road Map

• Setting the Context

• Metric Basics

• Nonprofit Goodies

• Tips & Tricks

• Q&A

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.

• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Introductions

PresenterAsh ShepherdProject StrategistNPower Northwest

ModeratorStephen EggersHandsOn Tech AmeriCorp VISTA Serving at NPower Northwest

Poll

• Primary Challenge with Google Analytics

Setting The Context

It’s About People

Not About the Numbers

Got Questions

Metrics are the answer, not the question

Do you know what your questions are?

Strategic Cycle

Goals

Strategy

Tactics

Implement

Metrics

Process Is Scalable

Goals

Strategy

Tactics

Implement

Metrics

Goals

Strategy

Tactics

Implement

Metrics

1 Goal

20 Goals

Poll

Rate your level of use of a strategic cycle

Metric Basics

Orientation

Orientation

Date RangeDefaults to 1 month but can be adjusted

Orientation

ChartDefaults to visitors by the day. Lots of options to change metrics, compare metrics, change increment

Orientation

New vs. Returning ChartPercentage of new vs. returning visitors, relative to the date range you have set.

Orientation

Metrics BasicsBase set of metrics, relative to the date range you have set.

Visits

Total # Of Visits To The Site

= 5 Visits

Unique Visitors

Are They A New Visitor To The Site

*Only new visits counted

YESNO

New vs. Returning

First Time or Returning Visit

*All visits counted

YESNO

First Time Visit

Return Visit

Pageviews

Total number of pages viewed

= 6 Pageviews

Pages/Visit

Total PageviewsTotal Visits

= Average Pages/Visit

=

Average Visitor

Average Time on Site

Total TimeTotal Visits

= Average Time on Site

=

Average Visitor

Bounce Rate

The number of single-page visits to your site

Questions

Nonprofit Goodies

Date Range

Customize Date Range

• Grant Reporting Periods

• Campaigns

• Board Reports

Graphics

Screengrab Those Graphics

Map Graphic

May Be Serving A Larger Community

Email & Blog Suggestions

Search Terms Suggest Topics of Interest

Possible Topics

Social Media Audit

Planning

Bulk Email Tools

Vertical Response How-Tos

Tips & Tricks

Customize The Dashboard (New Version)

Cut through the noise and see what is most important to you

Annotations

Record outside actions & “Ah Ha” moments for self and teams

Create a new annotation

Annotations

Sent e-Newsletter with new subject line “Call To Action”format

Annotations

Will be seen anytime your note is in date range (Private/Shared)

Annotations

Be sure to use in analysis and feedback into goals

Goals

Strategy

Tactics

Implement

Metrics

Track Document Downloads

Downloads not tracked by default

• Track in new window/tab

• Track in Current window/tab

• Track site wide

*Specific details in handout

Custom Alerts

Let The Technology Work For You

Something out of the norm happens (you define the norm)

you get notified

Custom Alerts

Let The Technology Work For You

Poll

Identify your primary next step

Take Aways

• Metrics answer questions, should know these

• Scale process to be successful

• Make the technology work for you

• Always refine and adjust, ongoing

Thank You

Ash ShepherdProject Strategist

ashs@npowernw.orgTwitter: @NPTech_Ash

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw