google analytics - janey & nathan

www.4dlifeofme.blog.comNathan Mante -

N01089246Janey Buzugbe -

N01128256

Google Analytics

Table of contents

About the blog

● Acquisition● Behaviour● Conversion● Audience

SummaryNext steps

About 4dlifeofme.blog.com

“We are West Africans in East Canada”.

Our tagline, which embodies the objectives of the blog. We deal and address different issues that affect us as west Africans in Canada and people like us (students/immigrants) in a conversational manner and then solicit opinions from our readers. Our readers include Canadians who want to learn about our views and immigrants who relate.

Acquisition

Acquisition

We had 55 sessions from social media which is 96% of our total views

24 sessions from direct search

11 and 6 sessions from referral and organic search respectively

The highest sessions was in the month of march in which we featured two posts on the #blackhistorymonth

The average session was 2:42 minutes

Session overview

Behaviour

Behaviour

The blog had 151 page views

Unique page views were 115

Average time spent on page was 4:42 minutes

78.12% bounce rate

Kendrick Lamar grammy performance post had the most page views in the month of March

The page views were higher than average time spent in February and then it switched in March (two new posts were uploaded that month)

Page Views Overview

Conversion

ConversionThe goal for the blog was for

visitors to spend at least 2mins on a page

The blog had 14 completions of the goal

14.58% conversion rate

The highest conversion was on the post on Kendrick Lamar at the Grammys in the month of February

Goal: 2-min viewers

Audience

Audience

The audience of the blog consists of individuals from Canada, United States, Nigeria, Ghana, Russia, UK, and South Korea

Canada had highest session rate of 61.46%

It had more returning visitors at 55.2% than new visitors at 44.8%

Browsers - Firefox (13) & Safari(12)

An overview of the demographic that came to the site

Portfolio samples

Summary of the ABC’s

Portfolio samples

Snapshot of social post

Next Steps - Awareness & StickinessReport on more buzzworthy topics since

those are what have the highest views (Beyonce & Kendrick’s posts),while they are still relevant

Continue to share posts on social media, since we had about 50% of our sessions from social

To reduce bounce rate, we will increase stickiness by encouraging user activity, like comments and social chatter in-post

Utilize more researched keywords/tags for SEO

Thank You

4dlifeofme.blog.com