google analytics short version

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IUT Saint Etienne Licence ATII – wildtreehacks HUYNH Philippe

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Summary

1. What is google analytics?

2. How to use google analytics

3. How to check different statistic - number of visits and interest of visitors - list of most visited pages of your website - Where do the visitors come from

4. Keyword use and search engine on Google

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1. What is google analytics?

https://www.google.com/intl/fr_ALL/analytics/index.html

Free measure Tool by Google :- How many visitors comes on your website- favorite page of visitors- Where do the visitor come from? search engine or social network

You need an Google account to use this tool

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2. How to use google analytics

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On WordPress :

Connect on Wordpress

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Put the tracking code in the lower of the head

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On server FTP :

1. Put the tracking code in the lower of the head of your code

2. Upload your file on your host website with FTP

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3. How to check different statistic

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If you are on your website, you can see the number of visitor on your website in live

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Check the visits and interest of visitors

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See the list of most visited pages of your website

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Where do the visitors come from?

1. Referral (visitor from other website who link your website)2. Organic search ( visitor from Search engine)3. Social (visitor from social network)4. Direct (visitor who came directly link your website with URL)

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You can have more detail on different type of social network

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4. keyword and search engine on Google

Since october 2013.It’s not possible to see in the google analyctics, the keyword used to search your website.You need Google Webmaster tool

17https://www.google.com/webmasters/tools/?hl=fr

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Conclusion & Any question ?

IUT Saint Etienne HUYNH PhilippeLicence ATII – wildtreehacks philippe.huynh(at)etu.univ-st-etienne.fr