google+ and the new look facebook
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Google+ and Facebook Changes: What you need to know as a business owner
November 29th, 2011
Sponsored by:
Google+• What is it?• Why bother?• G+ vs. other platforms• Getting started• Building a profile• Building a page• Features: Circles, Hangouts,
What’s hot, +1• Mobile Integration
Facebook• Recent changes• The Ticker• Timeline• Implications• Remaining Visible
Today’s Agenda
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What is Google+?• The social aspect of the Google suite that puts people in the centre
• Organization tool for your social media network to share more
effectively
+You
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Facebook is like…
Twitter is like…
LinkedIn is like…
Google + is like…
What’s the difference?
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• 62% of users return regularly
• 6 million total visits in October (30% jump from previous month)
• Traffic has increased 30% since Google+ was made public
Why bother?
People are using it!
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• Simple transition from other social media platforms– Similar features– Familiar layout
• Time investment – Learn the ropes– Keep in mind the potential for business functionality limitations
Getting Started
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• Easy to start if you already use a Google feature (e.g. Gmail)
• Highlight your personal brand – introduction (your story), occupation, interests, photo, education
• Control visibility
Building your profile
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1. Link it with the appropriate Gmail address2. Populate basic info and content about your business 3. Customize with a catchy tagline and branded profile photo4. Post interesting content relevant to your followers5. Share, Share, Share!
Building a Business Page
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Start Posting
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Go to http://plusist.com/
If you’d like to use a tool that publishes your Google+ updates to your Twitter and Facebook accounts
Completed Business Page
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• Group people into Circles to control how you share and communicate• Info shared to a Circle will show up in members’ news feeds• Why would a business use Circles?
– Target specific groups– Share only relevant/appropriate info
Google+ Circles
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• Free video chat for up to 10 members
• How can a business user take advantage of Google+ Hangouts?– Face-to-face-to-face-to-face…– Internal meetings– Client meetings
Google + Hangouts
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• Formerly known as “Sparks” • Subscribe to topics of interest to
collect relevant, shareable info in one tidy spot
• How can a business use What’s Hot?– Track what people are saying about
you – and ENGAGE when needed!– Track what people are saying about
your competitors– Introduction to people with similar
interests (prospects and leads)– Gather industry news
Google+ “What’s Hot”
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• Similar to Facebook’s “Like” Button
• Shows that the user favours the item (post, picture, article, etc)
• Boosts visibility of item in Google search results and Google+ news feeds
• +1 count shows how many users have +1’d the item
+1 Button
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• Pieces of Google+ are only compatible via mobile phones• Google Messenger
– Pick a Circle and communicate via instant mobile messaging– Example:
Do a quick Google Messenger Chat Circle: Stryve GroupMessage: Can everyone meet at 5pm for a quick client prep meeting?
Mobile Integration
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Summarizing thoughts... 1. Establish your presence
1. Complete you profile 2. Complete your business page
2. Use Google+ the same way you would use LinkedIn, Facebook and Twitter.
3. Use Google+’s unique features1. “What’s Hot” and Hangouts
Google+
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• Top Stories are based on popularity of items, engagement – Users can now “Mark” and “Unmark” Top Stories
• Subscribe and unsubscribe from updates
Recent Facebook changes
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• Less interesting information has been moved to the Ticker – engage meaningfully to avoid ending up there!
The Ticker
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• Profiles and Pages are getting a makeover called Timeline
• How will Timeline help your brand?– New layout – focus on pictures– “Cover” (large picture spanning
top of Timeline) is great for a promotional push
– Infinite scroll (posts don’t disappear “below the fold”
– Tells an authentic story – Highlights most engaging posts
Facebook Timeline
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Solution?Post meaningful and
interactive updates that generate…
• Genuine interest• Engagement• Two-way dialogue
Remaining Visible
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In Summary
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• Stay on top of trends – Google+ has passed the “fad”
stage
• The old rules of social media still apply– Give value first by posting
relevant information to your social media accounts
Two Way Dialogue
Like
TrustKnow
Thank-you to our sponsors:
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Thanks for coming!
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