google - opening up digital frontiers

Google Confidential and Proprietary

Wael Fakharany Regional Manager Google Egypt and North Africa November 7th 2010

The Digital Frontier

800 exabytes

Internet users worldwide

Mobile Subscribers

Digital information in the world –videos, photos, music, texts, etc.

2010

2010

2010

1.8 B

4.6 B

800 exabytes

Internet users worldwide

Mobile Subscribers

Digital information in the world –videos, photos, music, texts, etc.

2010

2020

2010

2020

2010

2020 53 zettabytes

1.8 B

4.6 B

5 B

10 B

Google Confidential and Proprietary

online / week by Western Europeans

49%

1 billion

The Internet today

4 Billion +Google searches per

day

220 Billion+Emails and IMs sent

per day

1 Billion+Video playbacks per

day

25 hoursVideo uploads every minute to YouTube

250,000Androids Activation

Per Day

Google Confidential and Proprietary 6

It’s Also Happening in Egypt

85% of people online use search

Search is the most popular online activity after e-mail

19M Online Users +43%

20M Google searches per day

96% Search Market Share in Egypt

800M Page Views/Month

In Egypt

The Purchase Funnel Has Changed

Awareness

Interest

Consideration

Purchase

TraditionalAnalog

NewDigital

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7.5

7

6.5

4.5

6

642.25

2.5

5

2

1.5

2

0.5

1

What do people do online?

2003 2007

Hours online / month (EU)

2012

11 16 32

80 hours of leisure time per month

Connect with Consumers When They

Search Online

with Google’s

Search Solutions

Connections Powered By Google

1. Google’s Search Network

• #1 Search Engine in Egypt

• Over 20 Million queries per day

• Google Egypt reaches millions of unique users with 96% Search Market Share

Anatomy of Search Page

0 – 3

SponsoredListings

Natural Listings

8

Connect with Consumers When They

Research and Pursue Passions

with Google’s

Content Network

Connections Powered By Google

2. Google’s Content Network

• Over 600,000 3rd party sites

• 1# advertising network in Egypt by market share

• 96% Market Share in Egypt on Search & Content

• 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide

• 765 Billion page views / month worldwide

• 800 Million page views / month in Egypt

The Google Content Network is the largest network available, enabling advertising connections across the Web.

From Head to Tail, Thousands of Sites

Mass Media Niche Media

Google Confidential and Proprietary 13

Your MessageThe most robust targeting of any network

Add Demographic, Geographic, Time Exclude sites, keywords, categories

Contextual TargetingBy Keywords | By Categories

Interest-Category Matching

Placement Targeting Re-Marketing

Where They Are Where They Have Been

Choose Your Targeting

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MomHealth Info Seekers

Green Consumers

Business

Over 100 audience channels comprised of high-indexing sites by affinity, demographic, or content topics to target your message to the right people

Reach your Target Audience

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Google Confidential and Proprietary 15

Your MessageThe most robust targeting of any network

Contextual TargetingBy Keywords | By Categories

Interest-Category Matching

Placement Targeting Re-Marketing

Where They Are Where They Have Been

Choose Your Targeting

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Add Demographic, Geographic, Time Exclude sites, keywords, categories

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Through linguistics processing, we know that this page is about coffee, not programming or a vacation spot

Appear on Contextually Relevant Pages

This is when you let the Google system automatically match your Ads with relevant web pages

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46% willing to read contextual search ads on relevant sites

40% willing to click these ads

Brand Egypt on Global Sites

Google Confidential and Proprietary 18

Your MessageThe most robust targeting of any network

Contextual TargetingBy Keywords | By Categories

Interest-Category Matching

Placement Targeting Re-Marketing

Where They Are Where They Have Been

Choose Your Targeting

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Add Demographic, Geographic, Time Exclude sites, keywords, categories

30Top

LevelCategor

ies

600+Sub-

categories

This new Google Technology will enable you to show your banner or text ad to users who are interested in Specific categories (e.g. Business Solutions / IT industry, etc ).

For example, ITIDA ads will be shown on sites where the majority of users are regular visitors of IT business websites.

Reach people based on their Interests:

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Internet Based Marketing

20

Your MessageThe most robust targeting of any network

Contextual TargetingBy Keywords | By Categories

Interest-Category Matching

Placement Targeting Re-Marketing

Where They Are Where They Have Been

Choose Your Targeting

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Add Demographic, Geographic, Time Exclude sites, keywords, categories

User visits ITIDA site looking for more info about Egypt call centres

Call Centre

Services

Details

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Remarketing

2. User is recognized across GDN, on Any website and is shown your display or text ads

1. Google saves user info on user list.

Call Centre

Services

Details

When they browse a GCN site, they see your ads that talk about Call Centres and direct them to Call Center landing pages of ITIDA.

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Remarketing

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Global searches for IT

Related Services

=640,345,986 queries

per month

Global Search Potential

2 13

Highest Searches are driven by USA,

India & UK

Google Confidential and Proprietary 24

Search Demand for Egypt vs Competition

Keyword QueriesIndia Outsourcing 110,000

China Outsourcing 22,200

Philippines Outsourcing 9,900

Indonesia Outsourcing 2,000

Brazil Outsourcing 1,000

Egypt Outsourcing 800

Columbia Outsourcing 400

Global Monthly SearchMay 2010

Google Confidential and Proprietary

Search Demand for Egypt vs Competition

Keyword Queriesbpo India 60,500

bpo china 1,600

bpo Philippines 720

bpo Egypt 590

bpo Indonesia 550

bpo Brazil 390

bpo Columbia 28

Global Monthly SearchMay 2010

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Search Demand for Egypt vs Competition

Keyword QueriesIT Investment India 40,324

IT Investment china 20,300

IT Investment Indonesia 680

IT Investment Egypt 270

IT Investment brazil 200

IT Investment Philippines 12

IT Investment columbia 9

Global Monthly SearchMay 2010

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Jump In

27

Be Present

Be in Video

Be in the Cloud

Be Mobile

Google Confidential and Proprietary

Wael Fakharany

Waelf@Google.com

Thank You!