google places - your information on the net

Google PlacesYour Information on the Net

Birgit Pauli-Haack

Introduction Name, Company Position in Company Experience Online? Expectations for today’s event? Three most annoying issues when searching

on the Internet?

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The Bare Facts

Fact #1: 56% of small businesses do not have a web presence of any kind

Fact #2: 80% of sales decisions start with an online search

Fact #3: Small businesses need to make the web work better for them - - create visibility!

What to do…

Leverage the large search engine 'mashups‘* of maps, business directories and search engine results.

The ‘players’:• Google Local Business Center• Yahoo Local Listings• Bing Local Listing Center

* mashup = a web page or application that combines data or functionality from twoor more external sources to create a new service

The Advantages

Minimal effort required to be ‘up and running’

Business owner / organization is in control of content – able to manage and augment ‘on the fly’

Minimizes dependency on online directories

Provides access to business-building tools such as impression/activity tracking analytics, on-line coupons, and more!

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Internet Terms: Domain Name

Domain Name Top Level domain: available .org .com, gov, biz, web,

info,

Full domain name Examples: www.fgcu.edu , www.cnn.com,

Sub-domain or Third-level domain. http://netjourneys.blogspot.com/ Who benefits from a sub-domain?

Who is in charge of your domain name?

Do you use your domain name in your e-mail address?

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Why not use it?

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Internet Terms: Website Website can have multiple forms

Static Brochure website

Web-builder provided by Hosting companies, on the fly editing

Open Source Software.: self-hosted WordPress, Joomla, Drupal

Third-Party Content Management Systems: PaperThin, Documentum, CoreMedia, FatWire

Custom Development, specifcically created for your business model

Make needs assessment, prepare for transition costs.8

Let’s Tour Google Places Start of the Online Tour

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Google Places Analytics: Activity

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Google Places Analytics: Totals

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Google Places Analytics: Keywords

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Google Places Analytics: Directions

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Yahoo & Bing: Business Directories http://local.yahoo.com

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Question & Answers

Birgit Pauli-Haack & Jane Freitas write on Pauli Systems’ Blog

Engage with us on Facebook Page Follow Birgit Pauli-Haack on Twitter @bph E-mail:

bph@paulisystems.net Jane.freitas@paulisystems.net Call: 239-331-5878

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