goyette fcp cook - session on officer to officer social media planning - pt of session 3

The Power of

Social Media

James DimmittCPOA Recording Secretary

jdchico89@gmail.comChicoPOA.com

Question:

So who’s tired of losing an uphill battle?

Social Media

Reasons for using Social Media

• Establishes communications WITHIN your association.

• Establishes communications WITH the public.

• Encourage media interaction / support.

FREE

Building a core group

• Worker bees.• Forward information to the media team.• Disseminate information to the members during “Back lot briefings”

• All MUST have the main talking points.

Communications WITHIN

• Members of your association and community want to be involved.

• Effective communication relies on:• The message getting OUT!• Message COORDINATION.• Message CONSISTENCY.

• First Method: EMAIL DRIVE

Benefit of gathering EMAILS

Allows you to put out a consistent message.

Allows members to interact and be informed.- Promotes member “buy in”

Allows them to FORWARD your information to others.

Helps you to put the whiners in their place. - “Put up or shut up”- “Get involved or get out of the way”

GMAIL

• Easy & Free

• Can organize with members EXISTING emails.

• Easily update association members.

• Information is FORWARDABLE to each member’s email lists.

• Maintains a record of your emails for later reference.

Communications WITH the PUBLIC

FACEBOOK

Communications WITH the PUBLIC

BLOGS

Blog Site Contents

• Editorials from the board• Editorials from the community• News stories• Statistics• “Officer’s in action”• “Questions to ask”

Google Analytics

YOUTUBE

Content Update

• You must frequently add content to your sites.

viewer disinterest

So where do you get all this cool information James?

Google News Alerts

All of this leads to what I call the,

“HOLY CRAP! They’re actually doing SOMETHING!” moment

The BOTTOM LINE

• Our message is being discussed.• Our message is being debated.• Our message is being shot down.• Our message is being supported.

• Either way, our message gets into the public forum where it can actually do some good.

P.T. Barnum

“Without promotion something

terrible happens...

Nothing!”

End

James DimmittJdchico89@gmail.com

ChicoPOA.com