grabbers recap report (l.a.)

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Grabbers Recap Report Online Marketing, Social Media and Bar Promotion Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels and partner channels to

promote the release of the film.. We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. • Event Marketing – Campus Circle hosted a bar promotion to promote the release

of the film.

Grabbers Campaign Recap

Banner Ad – 273K imp., 274 clicks • Trailer - 119 page views Dedicated Email (LA) – 24,800 sent, Opens – 2,602, Clicks – 303

Newsletter Banner Ad #1 – 24,776 emails, 2,126 page views, 31 clicks Sweepstakes – 1,190 pg views, 253 entries

Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000 Online Calendar - 93 page views

Page Views 6,130 Total Clicks – 608

CC Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,000 followers

CC Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers

Bar Promotion Little Bar – La Brea Corridor, Los Angeles #1

Bar Promotion Little Bar – La Brea Corridor, Los Angeles #2

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 273,000. Clicks – 274.

Dedicated Email – LA Delivered – 24,800

Opened – 2,602 Clicks – 303

Campus Circle

Newsletter Emails – 24,776 Opens – 2,126 Total Grabbers

Clicks – 31

Online Calendar Page Views – 93 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

VHS2 Trailer

Page Views – 119 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 1,190

Entries – 253 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status