green i.t. awareness week speaker dominique c. brack slideset
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INTERNATIONAL GREEN IT
AWARENESS WEEK 1-7 JUNE 2010 Dominique C. Brack, Switzerland
SESSION:
FROM KPIS TO THE BUSINESS CASE-
RETURN ON INVESTMENT ON GREEN IT
Dominique C. Brack, Switzerland
Dominique C. Brack, Switzerland
Dominique C. Brack, Switzerland
• Non-profit making
internationally
collaborative book.
• Creative Commons
license (available for
free).
• Can be downloaded on
the Green IT Awareness
week webpage.
Materials
Energy
Resources
Waste
Products
Manufacture Utilisation Disposal/
Recycling
Forward Logistik Reverse Logistik
AROUND KPIS
Good KPI or bad KPI? You have 5 sec to decide!
• Percentage of servers located in data centers.
• Number of greenwashing advertising campaigns.
• Average percentage of utilization of CPU of system
during the measurement period.
• Average percentage of utilization of memory
capacity of system within measurement period.
• Percentage of “dead” servers i.e. servers that are
not used based on for example hardly any CPU
utilization.
• Percentage of recycled printer paper in use.
• Number of undetected environmental violations
relative to the committal.
• Percentage of energy used from renewable
sources (“green energy”).
• Number of power point slides per minute.
• Percentage of total power that is “green” power.
• Percentage of employees who consider that their
business acts responsibly in the
society/community in which it operate.
Good KPI or bad KPI? You have 5 sec to decide!
QUANTIFIABLE AND KEY TO
ORGANISATIONAL SUCCESS
Specific
Measurable
Aligned
Realistic
Timely
Ethical
Recorded
define KPIs
define KPI target
Peer review
Implement and Adjust if necessary
check
SMARTER
test KPI
create/ accept KPI
Corporate
Strategy & Values
• Objective: What I am trying to achieve?
• Indicator: What I am going to measure?
• Measures: How I am going to measure?
• Targets: What are the expected results?
• Results: What have I actually achieved?
KPI METRICS OF APPLICABILITY
Gre
en
Pro
cure
me
nt
Po
licie
s (L
ab
el
Pro
du
cts)
Ew
aste
disp
osa
l gu
ide
line
s (Stew
ard
ship
)
Materials Waste
Your Company or Yourself
Profit (Economic Value)
People (Social Impact)
Planet (Environmental Practice)
Triple Bottom
Line:
Strategic
Tactical
Operational/ Technology
CIO
Sys
Admin
Corporate Governance, CSR
Gre
en
Pro
cure
me
nt
Po
licie
s (L
ab
el
Pro
du
cts)
Ew
aste
disp
osa
l gu
ide
line
s (Stew
ard
ship
)
Materials Waste
Your Company or Yourself
Profit (Economic Value)
People (Social Impact)
Planet (Environmental Practice)
Triple Bottom
Line:
Strategic
Tactical
Operational
CIO
Sys
Admin
Corporate Governance, CSR
Materials
Energy
Resources
Waste
Products
Manufacture Utilisation Disposal/
Recycling
Forward Logistik Reverse Logistik
Materials
Energy
Resources
Waste
Products
Manufacture Utilisation Disposal/
Recycling
Forward Logistik Reverse Logistik
• Aluminium, for instance, has an
negative environmental impact
when the raw material is
extracted, but it is relatively
benign when used or recycled.
Materials
Energy
Resources
Waste
Products
Manufacture Utilisation Disposal/
Recycling
Forward Logistik Reverse Logistik
• A printer will have its main
impact during its utilisation,
because of the consumption of
consumables--paper, in this
instance.
GREEN PROCUREMENT
Success Factors
Procurement Objective
Tender Process
• Contractual requirements
• Supplier:
o Environmental policy
o Carbon footprint
o Carbon reduction initiatives
Standards
• Energy Star ratings
• Suppliers’ equipment ratings
• Certification (EPEAT, RoHS)
Equipment
Selection
• Laptops/desktops vs. virtual desktops
• Multi-function devices
• LCD monitors
Success Factors
Procurement Objective
Carbon Offsets • Carbon management principles
e-waste disposal
• Computers and peripheral devices
• Mobile phones
• Printer cartridges included
• Buyback program
e-waste disposal
• Options for end of life
• Equipment disposed of environmentally
• Extend lifespan of equipment
• Ensure does not go to landfill
• Audit equipment disposal suppliers
e-waste collection • Collect e-waste from within supply chain
GREEN PROCUREMENT CONTINUED
CapEx vs OpEx
2008 2000 2015 2010 2012
Server CapEx
Server OpEx
Costs
“GREENWASHING”
• green*wash: (gr~en-wosh) -washers, -washing, -
washed 1.) The phenomenon of socially and
environmentally destructive corporations
attempting to preserve and expand their markets
by posing as friends of the environment and
leaders in the struggle to eradicate poverty. 2)
Environmental whitewash. 3) Any attempt to
brainwash consumers or policy makers into
believing polluting mega-corporations are the key
to environmentally sound sustainable
development. 4) Hogwash. CorpWatch Definition
GREEN E-WASTE DISPOSAL
GUIDELINES
Primary deployment lifecycle
Secondary deployment lifecycle
• ICT equipment contains
hazardous materials
• most concern are the heavy
metals like lead, mercury,
cadmium and chromium (VI),
halogenated substances (e.g.,
CFCs), polychlorinated
biphenyls, and plastics.
SELECTING A VIABLE RECYCLING OR
DISPOSAL PARTNER
Accra, Ghana, 2009 ©2009 Basel Action Network (BAN)
Guiyu, China. May 2008 ©2008 Basel Action Network (BAN))
BASEL ACTION NETWORK (BAN)
• Toxic Trade -- BAN serves as the information clearinghouse for
journalists, academics, and the general public on the subject of
waste trade. BAN maintains a website on international toxic trade
that can be accessed at www.ban.org.
• Policy Advocacy -- Recognised by the United Nations Environment
Program as the leading organization dedicated exclusively to issues
of “toxic trade,” BAN is regularly invited to participate as an NGO
expert at internal meetings and policy deliberations.
• Research – BAN conducts field investigations in developing
countries as well as providing photographic and video
documentation of toxic trade.
• Campaigns -- BAN works with NGO organizations around the globe
in campaigns to counter any form of toxic trade.
BLAH
BLAH
BLAH
BLAH
BL
BLAH
BLAH
Coffee Break!
With
compliments!
A parish priest is to offer ‘eco-sinners’ the chance
to confess in what is thought to be the first
‘green’ confessional booth. Obviously you can’t
confess all your sins in one go but must separate
bottle, paper and plastic confessions.
GREEN IT BUSINESS CASE
„There is no such thing as a 'zero
carbon footprint' – Especially not
for electrical components – Even if
you are dead you create emissions
either through cremation or through
carbonisation in the ground!” By Dominique C. Brack
„There is no such thing as a 'zero
carbon footprint' – Especially not
for electrical components – Even if
you are dead you create emissions
either through cremation or through
carbonisation in the ground!” By Dominique C. Brack
#1
Less
Description Criteria
Less refers simply to
using or creating less.
From an environmental
(not financial or
operational) point of
view, this is the most
preferred approach.
Execute a frugal approach when it comes
to consumption and infrastructure.
Don’t buy if you don’t have to. Reduce
your footprint (literally), shrink office
space, recycle/reuse hardware, and
share desks and hardware. Don’t travel,
etc.
#2
Efficiency
Description Criteria
Most of the projects with a
solid ROI are within the
efficiency realm. Bluntly,
this means doing things
better with what you have
or changing the way things
are done to make them
better.
These strategies include the bulk of
possibilities with economic impact:
virtualisation, higher server load,
videoconferencing, data centre,
rightsizing, hot/cold aisles, air-
conditioning, power-safe mode, CRT
replacement, etc.
#1
Offset Description Criteria
Offset is raising
awareness; it is an
honourable thing to
do. But the question
must be, do I really
need this bailout
from a financial and
risk perspective?
Buy credits, assign a budget to the offsets,
and play with scenarios. For instance, what
would happen if a ton of CO2 cost $10 or
$100? Contemplate different offset costs for
different geographical locations. Consider
local legislation. Watch emission scheme
developments. Involve the corporate CSR
team. Model your tax strategy around
offsets.
• When looking at the specific business case,
some key factors should be taken into
consideration:
• Corporate social responsibility
• Economic value
• Social impact
• Environmental practice
• Regulatory, compliance, and policy-based
aspects
• Direct impact of climate change
GREEN RETURN ON INVESTMENT
(GROI)
% of indirect financial benefits
% of direct financial benefits
IT/ Individual Organisation Projects best done by…
• Data centre
optimisations
(temperature, layout,
HVAC, PDUs, generator,
etc.)
• Data centre
redesign/rebuild (tiering)
• Green procurement
policy for IT
• IT equipment metering
• Monitor replacement
(CRT)
• Life cycle management
of ICT equipment
• Company-wide PC power
management and
scheduling
• Operational savings
• Combining heat and
power systems for offices
and data centres
• Corporate social
responsibility (CSR)
regarding IT programs
• Virtualisation; server
consolidation
• E-waste disposal
guidelines
IT/ Individual
• Carbon neutrality, carbon
offsetting and carbon trading
programs
• Utility rebates; reduced
electricity costs
• Comprehensive telecommuting
policy; technology enablement
• Full print output rationalisation,
paperless office
• Reduction of greenhouse gas
emissions
• Emissions reduction (chemical
pollutants, waste, water)
• Employee health programs
• Office energy management
• Initiatives for improved
employee productivity
• Procurement of green
programs
• Green asset life cycle
programs, equipment
recycling
• Implementation of
alternative renewable
energy sources (solar and
wind)
• Green legislation
compliance and efficiency
incentives
Organisation
KEY SUCCESS FACTORS
• Sustainability initiatives embedded within
corporate strategy
• Executive champions
• Engaged and involved employees
• Dedicated resources
• Information and communication technology
• Sustainability initiatives fit within the overall
strategy and program
• An engaged and involved community
• Celebration of successes
• Quantifiable targets and reporting
• Insufficient resources/budget
• Corporate commitment
• Insufficient priority/importance
• Unclear targets
• Culture
• Legacy technology infrastructure
• Requirement for short-term ROI
• Inability to monitor/measure progress
• Knowledge/understanding
• Recognised standards
• Relevant research
• Independent advice
• Training
• Peer support group
DOMINIQUE’S QUICK ETHICS CHECK
The
bubble
and me.
Put yourself in the following position: Think of your unborn son or
daughter and imagine that your ethical decision will make front-page
news and be posted on every billboard in town, even making it to
the local TV news and late-night shows. Would you be happy for
your son or daughter to hear, see, and experience this?
The
future
and me.
Picture yourself sitting back, enjoying the fruits of your labour and
achievements. Now think about the best decisions you have made in
the past. Does your current decision stack up with those? Is it in
line?
The
social
and me.
Think of your mentor, an inspiring leader, or someone less fortunate
than yourself. If you have to explain your decision to this person, will
it be understandable or reasonable in his or her context?
CLOSING
“Decisions
shape the
present and
future–not
intentions!”
—Dominique C. Brack
For complaints, suggestions, praise, and warm fuzzies, please contact
me at GreenIT@807am.com. Yours sincerely, Dominique C. Brack.
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