green school bali online media training
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How Life is Changing.
Green School Bali6 May, 2011
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Technology is highly accessible and much more user-friendly
(to increasing numbers of people).
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And communication is becoming free.
People find interesting things...
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People find interesting information...
…and share it
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Focused words reach many online…
e.g. Twitter: Australian floods
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… and it creates collaboration and change.
Japan, Christchurch earthquake, Libya, Egypt
And you know the generations who have only known life
with the internet.
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Over 34 years old = digital "immigrant”
Under 34 = digital native
"search don't sort”
expect internet to be available
different tendencieswww.samanthabell.com.au 10
The Average Twitter User is 39.1 Years Old(and Probably A Woman)
LinkedIn: 44 years old
Facebook: 38 years old•http://www.briansolis.com/2010/03/the-age-of-social-networks/
Increasingly our lives involve online:
using the internet to find, learn
+ adding to the internet
+ even if we are choosing not to use it
…we're learning to integrate technology to
life (whether we’ve realised or not)
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We learn ‘on the fly’
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Education is becoming open
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Organisations are becoming more connected, productive, innovative, communicative & more.
e.g. Zappos, Yammer
Twitter leader board(building the brand’s network / audience)
CEO is winning
A blog by employees talking about work.
(celebrating company culture)
Employees are brand ambassadors
(authentic)
www.samanthabell.com.au Ι www.joannespain.com
Organisations are doing well profiling their people
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24 x 7 internet access shifts from traditional ‘static’ websites to wanting more
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Your website
Your blog
"Twitter can contribute to a
company’s success or it’s downfall"
the very successful Tony Hsieh, CEO, Zappos, "Delivering Happiness", 2010
Twitter is easier than a call centre
261,724
And can save organisations $,000’s
HKK role• Recruitment – finding 9 meaningful
candidates• Cost saving - $20k on potential
advertisement• Efficiency – 1 tweet = minutes vs
many hours of searching
PR, Branding & HR• Relevant audience finds them• CEO publicity + word of mouth• Leading expert. Blog republished in
industry magazine• Recruiting people is easier – all have
read blog• Customer sales – event numbers
http://www.aquent.com.au/
Let’s get into it.
Go to: Search.twitter.com
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Come up with 5 Green School tweets
Quotes Update
Your insightYour learnings
Who’s done what?
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That is some of what is happening.
Let’s get into the HOW.
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Keys
1. Provide integrated real-time information
2. Automate + manually engage
3. Engage everyone to play their part
4. Seek relevant audience
5. Set up a sustainable system
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1. Provide integrated real-time information
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Your website Your blog
Newsletter
Donation site
Combine online and physical experience
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Know what’s going on real-time: tours, projects, weather, food, music
Communicate with Green School people
Provide free WIFI to visitors for them to share their experience,At entry ask for Twitter name
Update Google Maps
At exit, provide a link/note “Continue the connection. We’re @greenschoolbali on Twitter. Like our Green School Facebook page. Sign up for our newsletter
2. Automate as well as and manually engage
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How much time can I assign each day/week/month?
Twitter tools
Automatic publishing across many sites
Automation adds to the conversation. Just broadcasting is less effective than actually engaging
3. Engage every one to play their part (add content they are collecting any way)
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Green School website
Green School blog
Newsletter
staff
parents
students
board
philanthropists / patrons / donors
advocates
potential students
photos
videos
Newsletter content
“Retweeting” references to Green School
Reusing info across sites
Google alerts showing relevant Green School info
People as ambassadors
YOU School
• What interests you? How do you wish to display it online? Which sites?
• How do you currently represent yourself online?• What expertise are you sharing?
• What information fascinates you about Green School? What would you regularly wish to collect / create / share?
• Balance your time.
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Generate information from wider Green School (and related) communities
• How could we enable it?• How could we incentivize our advocates to generate
data?
4. Seek and find a relevant audience
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Use tools to reach them
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Get to know them, learn what they are learning to assist you
and what you can share with them
5. Set up a sustainable system
• Focus on what individuals are inspired to create / collect / share
• Training & coaching
• How much time do people have
• Mindfulness
• Allow for emergence
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Teach students (and parents)
• Increasing sharing “If mom and dad wouldn’t approve, it shouldn’t beposted online.”
• Increasing access Teach good judgment:- Don’t take candy from astranger- Know the settings: ‘public’ and ‘private’Know the sites students use
• Increasing information Mindfulness
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Use an internal network
• Yammer = internal, private network– Parents, Students, Staff– Different groups – core team private
• Similar to Facebook
• Gains:– social cohesion– increased connectivity– stronger internal comms = stronger external comms– increased potential for exponential creativity and innovation– possibly less emails– immediate connection to all levels of org (e.g. front line to CEO)– exec connected to front line (e.g. customer)
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“Take it seriously. Invest the time.It can be used trivially (and then so can a telephone)It can be incredibly powerful, incredibly influentialTraditional media will become less of a focus. Online Word of Mouth increasingly importantTip for CEO's is get to understand it yourself. Use it yourself.”
Visit the Savage Truth at: http://gregsavage.com.au/
It’s all about you!
• What are your 5 actions from today?
• What will you do differently?
• What do you wish to research further?
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Discussion
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Thank you!
Samantha Bell Online Strategy, Training, Coaching Implementation Research + Tailored ContentContact me via samanthabell.com.au
Further reading: http://bit.ly/jqQDft Twitter video used in this presentation: http://bit.ly/fwz4XE Other presentations: http://www.slideshare.net/samantha_bell
@sambe11
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