growing your business with twitter & linked in

Grow Your BusinessGrow Your Businessusingusing

Twitter & LinkedInTwitter & LinkedIn

Grow Your BusinessGrow Your Businessusingusing

Twitter & LinkedInTwitter & LinkedIn

Dotted & CrossedDotted & Crossed

• Small advertising agency focused on helping small and mid-sized businesses drive revenue

• Locations in Phoenix, AZ & Reno, NV

• Restaurant, Retail, Hospitality & Entrepreneurs

• Helping small business owners understand and use new marketing platforms

• Small advertising agency focused on helping small and mid-sized businesses drive revenue

• Locations in Phoenix, AZ & Reno, NV

• Restaurant, Retail, Hospitality & Entrepreneurs

• Helping small business owners understand and use new marketing platforms

ClientsClients

• The Boulders - A Waldorf Astoria Resort• el Pedregal at The Boulders• Miracle Mile Delicatessen• Shamrock Foods• Salad and Go• Ruffo’s Sportsman’s Lodge• SoDo Restaurant + Bar• La Vecchia Italian Ristorante• Reno Bites Restaurant Week

• The Boulders - A Waldorf Astoria Resort• el Pedregal at The Boulders• Miracle Mile Delicatessen• Shamrock Foods• Salad and Go• Ruffo’s Sportsman’s Lodge• SoDo Restaurant + Bar• La Vecchia Italian Ristorante• Reno Bites Restaurant Week

Loren CondronLoren Condron

• 21 years of Marketing Experience

• 12 Years in Marketing Management in Radio

with Clear Channel Radio and CBS

Broadcasting in Las Vegas, Dallas & Phoenix

• VP of Client Services for Knoodle for five

years

• Founded Dotted & Crossed Marketing in

2011

• 21 years of Marketing Experience

• 12 Years in Marketing Management in Radio

with Clear Channel Radio and CBS

Broadcasting in Las Vegas, Dallas & Phoenix

• VP of Client Services for Knoodle for five

years

• Founded Dotted & Crossed Marketing in

2011

Media is changingMedia is changing• The timing of the Recession and an explosion in Technology

• Traditional Media has been affected

• TV - Cable, DVR, Roku, Apple TV, Internet

• Radio - less local, corporate, cell phones

• Print - Tablets, Online

• The timing of the Recession and an explosion in Technology

• Traditional Media has been affected

• TV - Cable, DVR, Roku, Apple TV, Internet

• Radio - less local, corporate, cell phones

• Print - Tablets, Online

Social Media PlatformsSocial Media Platforms

Social Media UsersSocial Media Users

Social Media Time SpentSocial Media Time Spent

Social Media UsersSocial Media Users

Social Media PlatformsSocial Media Platforms

Take a deep breathTake a deep breath

TwitterTwitterTwitterTwitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Twitter StatsTwitter StatsTwitter StatsTwitter Stats

• 78% of engagement with brands are retweets

• 22% of engagement with brands are replies

• 92% of engagement with a brand’s tweets are link

clicks.

• Tweets with images have 2X the engagement rate

• Tweets with hashtags receive 2X the engagement

• Tweets that ask people to RT receive 12X engagment

rates

• 78% of engagement with brands are retweets

• 22% of engagement with brands are replies

• 92% of engagement with a brand’s tweets are link

clicks.

• Tweets with images have 2X the engagement rate

• Tweets with hashtags receive 2X the engagement

• Tweets that ask people to RT receive 12X engagment

rates

TwitterTwitterTwitterTwitterWhat do you want to use Twitter For?

• Build following organically using keywords in the

search bar

• Engage followers by sharing relative content from you

& sharing content from others

• Talk to them the way you would in person, don’t use

marketing jargon

• Spy on competitors

• Ask customers what they want

What do you want to use Twitter For?

• Build following organically using keywords in the

search bar

• Engage followers by sharing relative content from you

& sharing content from others

• Talk to them the way you would in person, don’t use

marketing jargon

• Spy on competitors

• Ask customers what they want

TwitterTwitterTwitterTwitter

Drive Revenue

• Communicate with people you want to get to know• Watch for signs on how you can help• Network and build relationships online• Use hashtags and searches to look for new customers

Drive Revenue

• Communicate with people you want to get to know• Watch for signs on how you can help• Network and build relationships online• Use hashtags and searches to look for new customers

TwitterTwitterTwitterTwitter

TwitterTwitterTwitterTwitter

TwitterTwitterTwitterTwitter

Questions on Twitter?Questions on Twitter?

LinkedInLinkedInLinkedInLinkedIn

LinkedIn is a social networking website for people in professional occupations. LinkedIn is a social networking website for people in professional occupations.

LinkedIn StatsLinkedIn StatsLinkedIn StatsLinkedIn Stats

• LinkedIn is the largest social networking

platform for business professionals

• 27% of LinkedIn visits are on mobile

• 40% of users check it daily

• Ave time per month user spends on LinkedIn

is 21 minutes

• Slideshare has 10 million presentations

• LinkedIn is the largest social networking

platform for business professionals

• 27% of LinkedIn visits are on mobile

• 40% of users check it daily

• Ave time per month user spends on LinkedIn

is 21 minutes

• Slideshare has 10 million presentations

LinkedInLinkedInLinkedInLinkedIn

Driving Revenue

• Define yourself and your company as experts in your field • Lurking for Leads • Recon for business meetings

Driving Revenue

• Define yourself and your company as experts in your field • Lurking for Leads • Recon for business meetings

LinkedInLinkedInLinkedInLinkedInDefine yourself as a professional expert

in your field

• Share content that is relatable to your customers or

the decision makers of your product or service

• Be personal and communicate in real speak not marketing speak

• Endorse people that you would recommend

• Connect to people you meet or send a thank you after a meeting

Define yourself as a professional expert

in your field

• Share content that is relatable to your customers or

the decision makers of your product or service

• Be personal and communicate in real speak not marketing speak

• Endorse people that you would recommend

• Connect to people you meet or send a thank you after a meeting

LinkedInLinkedInLinkedInLinkedInLurking for LeadsLurking for Leads • Check your privacy settings (we don’t want people seeing us or do we)

• Keep an eye on your competitors, your customers, your industry leaders and make connections where applicable

• Use search tools on LinkedIn like people you may know, advanced search features, look at your connections connections, reach out and use personal messages

• Endorse people that you would recommend and connect to people you meet

Lurking for LeadsLurking for Leads • Check your privacy settings (we don’t want people seeing us or do we)

• Keep an eye on your competitors, your customers, your industry leaders and make connections where applicable

• Use search tools on LinkedIn like people you may know, advanced search features, look at your connections connections, reach out and use personal messages

• Endorse people that you would recommend and connect to people you meet

LinkedInLinkedInLinkedInLinkedInRecon

• Look for valuable information regarding decision

makers (alma maters, previous jobs, connections, etc)

• Turn cold calls into warm calls with introductions

from people you have in common

• Meetings tend to bring out other decision makers (go

back and research again)

• Build trust with a thank you message through

LinkedIn

Recon

• Look for valuable information regarding decision

makers (alma maters, previous jobs, connections, etc)

• Turn cold calls into warm calls with introductions

from people you have in common

• Meetings tend to bring out other decision makers (go

back and research again)

• Build trust with a thank you message through

LinkedIn

LinkedInLinkedInLinkedInLinkedIn

LinkedInLinkedInLinkedInLinkedIn

LinkedInLinkedInLinkedInLinkedIn

Questions on LinkedIn?Questions on LinkedIn?

Thank YouLoren Condron480-330-4086

@DotCro@lorencondron

facebook.com/dottedandcrossedloren@dottedandcrossed.comwww.dottedandcrossed.com

Thank YouLoren Condron480-330-4086

@DotCro@lorencondron

facebook.com/dottedandcrossedloren@dottedandcrossed.comwww.dottedandcrossed.com