habit summit 2014 thijs de valk
Post on 16-May-2015
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The psychology behind conversion
Agenda
1. Attention!!
2. Social Proof!!
3. Urgency
Attention
A cognitive process in which someone focuses!on one stimulus from the context
Attention & Retention
Make sure you stand out
Social proof
Copying behaviour People do this to simulate behaviour they think is right
Halo Effect
The phenomenon where people grant an!unknown person multiple traits, based on!one (visible) trait
Urgency
So…
Keep psychology in mind every step of the way
Thanks!
@tdevalk
facebook.com/yoast
yoast.com
Thijs de Valk
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