hankook winter tire products marcin bortlik field engineer manager
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HANKOOK WINTER TIRE Products
Marcin BortlikField Engineer Manager
EU) Marketing Commuincations Team 2
Contents
1 Original Equipment
2 Official Partner
3 HK Product
4-1.Passenger Car Tire
4-2. SUVs & 4X4 Tires
EU) Marketing Commuincations Team 3
1. Original Equipment
HANKOOK is official OE tire supplier of …
EU) Marketing Commuincations Team
3. Official Partner
4
Official Partner of
DTM
Official Partner of
UEFA EUROPA LEAGUE
HANKOOK is an official partner of …
Confidential for internal use only
4.1. PASSENGER CAR TIRESWinter Tires
EU) Marketing Commuincations Team 6
EU) Marketing Commuincations Team
TIRE SEGMENTATION - WINTER
7
Snow/WetIce/Snow
Performance Car
Economy/Mini Car
Winter i*pike RS
Winter i*cept iZ
Winter i*cept RS
Winter i*cept evo
Winter Tire for Passenger Car
EU) Marketing Commuincations Team
Winter i*cept evo High Performance Winter Studless Tire
8
Performance Radar New Silica Generation Tread Compound
Optimised Silica Compound improving Wet and Snow/Ice Performance
Dual Function Asymmetric
Optimised
for Wet and dry
Performance
Optimised
for Snow and Wear
Performance
Inside Outside
3D Kerf Adopted for Maximum Snow Performance
Advantages of 3D kerf• Relatively high Block hardness - Satisfy Dry & Snow Performance• Prevention of an unusual abrasion at block edge• Amazing Kerf edge effect on the snowy road - improve Snow performance
Wet Handling
Dry Handling
Dry BrakingIce Braking
Wet BrakingSnow
Traction
SnowBraking
Snow Handling Hydroplaning
120
100
Winter i*cept evo
Conventional
Performance Feature
EU) Marketing Commuincations Team 9
EU) Marketing Commuincations Team
Winter i*cept RS Performance Winter Studless Tire
10
Pattern Overview
EU) Marketing Commuincations Team
Winter i*cept RS Performance Winter Studless Tire
11
Performance Radar
Ice Braking
Snow Braking
Snow TractionSnow Handling
Wet Braking
Wet Handling
Dry Braking
Dry Handling
Wear
Snow Handling Snow Traction Snow Braking Ice Braking
39,801mm 45,373mm(14%▲)
Existing Product Winter i*cept RS
Maximum kerf numbers and multiple-angle kerf for Grip Performance
Increased the number of kerfs by 14% compared to the existing product deliveringsuperior grip on snow-covered surfaces.
Kerfs are laid out atvariable angles(0˚,10˚,15˚)to ensure progressive grip in All Winter condition
New Generation Silica Compound TechnologyBy adding a special resin to the compound, not only does it enhance grip on winterroads it also helps to ensure low fuel consumption by reducing rolling resistance.
Rolling Resistance Test Result
Snow & Ice Performance Results
Performance Feature
EU) Marketing Commuincations Team 12
NEW Product for 2013 season
EU) Marketing Commuincations Team
Winter i*Pike RS Nordic Winter Stud Tire for Passenger Car
13
Maximize braking on icy roads through using
a Siberian husky‘s foot print pattern
3D Groove
Apply 3D Groove tomake and water flowfluent in the centregroove and improve performance in the Snow & wet
Maximize braking & handling performance
Maximize ice braking& snow traction withnew stud pin
Maximize the wet & ice gripby absorbing water
With aggressive 2-in-1block figure, snow tractionsatisfied
Aggressive 2-in-1 Block
Spuit HoleHusky Slit
Snow Slit
3D Sipes
Pattern Overview
EU) Marketing Commuincations Team
Sipe Effect
Maximum winter performance is
ensured by enhancing
the sipe edge effect
on snowy & icy roads.
Winter i*Pike RS Nordic Winter Stud Tire for Passenger Car
14
Performance Radar
Ice Acceleration
SnowAcceleration
Snow Braking
Ice Circle
Snow Stability
IceHandling
Snow Handling
IceBraking
Ice/Snow Performance
Compared to conventional tires, the optimal contact area is expanded by
as much as 20%. This increases braking performance on snowy & icy roads.
The actual contact area (cm²)
Conventional Winter i*Pike RSConventional Winter i*Pike RS
Ice Performance
Acceleration Braking Handling
Advanced stud technologyOptimized stud pin arrangement(8 rows)ensures effective braking on icy sur-faces.
Total length of the sipe
Performance Feature
EU) Marketing Commuincations Team 15
NEW Product for 2013 season
EU) Marketing Commuincations Team
Winter i*cept iZ Winter Nordic Studless Tire for Passenger Car
16
By designing the tread block shapeto resemble the sole of a husky’s foot,this ensures excellent grip in both icy& snowy road conditions.
By using the spuit holefor water suction this minimiseshydroplaning on the Winter I’cept iZ
The 3D shoulder block disperses pressureequally on the shoulders edges.
Husky Paw Print
Spuit Hole
3D Shoulder Block
Providing superior control stability through3D kerf block. The 3D kerf block minimisesblock movement in all driving conditions.
3D Kerf
Pattern Overview
EU) Marketing Commuincations Team
Winter i*cept iZ Winter Nordic Studless Tire for Passenger Car
17
Performance Radar
Snow Handling
Snow BrakingNoise
Snow
TractionRide
Wet Braking
Dry Braking Dry Handling
Dry Braking
Compound Macrophotography (x20) Contact with the ground
Compound Technology - STSF (Super Tensile Spike Fibre)
STSF compound can increase friction force in icy & snowy condition
Braking PerformanceWinter I’cept iZ provides improved braking performance for your safety in all winter driving conditions by applying advanced technologies.
Handling PerformanceBy applying an optimised profile & tread block stiffness for best handling per-formance, the foot print pressure is dispersed equally in various load condi-tions. Even loads transfer vertically and laterally, they maintain a stable foot shape technologies.
Performance Feature
Confidential for internal use only
4.2. SUVs & 4X4 TIRESWinter Tires
EU) Marketing Commuincations Team
TIRE SEGMENTATION - WINTER
19
Snow/WetIce/Snow
High Performance SUV
Entry Level SUV
Dynapro i*Cepti*Pike RW11
Winter Tire for SUVs
EU) Marketing Commuincations Team 20
EU) Marketing Commuincations Team
i*Pike RW11 Nordic Winter Stud Tire for SUVs
21
Better Braking Performance
Feeling & Mileage
Performance Feature
Snow EjectorSnow ejectors in the centerand shoulder grooves helpmaximize drainage of snowand enhance grip on snowroad.
Existed i*Pike RW11
Wide Tread DesignCompared to existing product tires, the optimal contact area is expanded byas much as 8% thus improved in braking performance on snowy and icy roads.
Center BlockBlock at the center area that consist of a seriesof rib form improves snow & ice traction
Cliff Groove• Maximized snow edge effect on groove walls• Improving excretion and draining ability
Improved Snow and Ice Traction Performance
EU) Marketing Commuincations Team 22
Snow braking performance enhanced by 9%
EU) Marketing Commuincations Team
Dynapro i*cept Nordic Winter Studless Tire for SUVs
Cliff-GrooveGrooved walls Provides topsnow edge effect.
Performance Radar
23
Cross Block System Tread blocks are fitted Together at an angle forbetter driving controland braking on icy roads.
2-Level Snow Edge Shoulder Block 2-level, 3-D block shape is adopted to maximize the snow edge effect at the shoulder.
Vertical SerratedGrooveSerrations alongthe groove wall ensureimproved traction on snow.
For High Winter Performance
Variable Technology is adopted to improve Winter Performance
Ice Braking
Snow Braking
Wet Braking
Dry Handling Snow Handling
Improved Snow Braking
Snow braking performance enhanced by 9%
Performance Feature
Confidential for internal use only
4.3. LIGHT TRUCK TIRES
EU) Marketing Commuincations Team
TIRE SEGMENTATION - LTR
25
Wet/DryIce/SnowVantra LTWinter RW06
Winter Tire for LTR
Winter i*Pike LT
EU) Marketing Commuincations Team 26
EU) Marketing Commuincations Team
Vantra LT Summer Tire for VAN
27
Reduces hydroplaning and increases performance and safety at high speed
Optimised groove position ensures stability in outer grounding footprint area.
Enhances Snow & Wet performance without sacrificing block strength.
Reduces wear and increases dry brakingperformance
Prevent Sidewall damage from the curbstone using low pressure conditions
Application of 3-channel Wide Groove
Optimum Groove Location WidthDurable Contact Patch Technology
Apply optimised Block stiffness
Apply Sidewall Protect Shield
Apply New 3D Lateral Groove
Pattern Overview
EU) Marketing Commuincations Team
Vantra LT Summer Tire for Light Truck
28
Performance Radar
Wet BrakingMileage
Dry Braking
RollingResistance
NoiseHydroplaning
DryHandling
WetHandling
Improved Wear PerformanceBy applying an optimised structure withimproved block stiffness & compound technology this ensures reduced wearperformance for extended mileage.
Vantra LT wear performance Increased by12% compared to conventional
Enhanced safety by improving wet braking performance
Vantra LT improved stopping distance 2~9% compared to conventional.
Reduced Fuel Consumption RateThe best grounding shape by applying optimised profile reducing fuel consumption..!!
Vantra LT improves mileage by 13% by reducing fuel consumption
Performance Feature
EU) Marketing Commuincations Team 29
EU) Marketing Commuincations Team
Winter RW06 Winter Studless Tire for Light Truck
30
Cross Block SystemBy crossing and linking thread blocks, alignment safety and braking perfor-mance on the icy road are secured
Cliff GrooveCliff groove maximizes the snow edgeeffect on the groove wall.
Center straight & 2 Semi zigzag groovesBased on 3 main grooves, straight center and both sides with zigzag grooves.satisfies both hydroplaning performance and snow performance
Performance Radar
Employing New Profile Tie-BarTie-bar along the wall of blocks in the shoulderpart helps to secure super dry handling and ice & snow traction competence.
Adding kerfs in the shoulder tie-bar,snow performance is not reducedeven after the mid-term of abrasion.
Snow Handling
Ice HandlingRide &
Noise
Wet Handling Dry Handling
Performance Feature
EU) Marketing Commuincations Team 31
EU) Marketing Commuincations Team
Winter i*Pike LT Winter Studless Tire for Light Truck
32
Performance Radar
Wet Handling
Snow Handling
Wet
Braking
104%
103%
108%
Snow Braking
104%
Ice Braking
101%
Dry
Handling
104%
Performance Feature
New 6-Rows Stud Pin Arrangement6-rows pin arrangement is adoptedfor good snow & ice tractionperformance
3D Design for Hydroplaning and Snow Performance
Winter i*Pike LT is designed to satisfy both hydroplaning performance and snow performance by adopting 3D Design
3D GrooveApply 3D groove tomake snow and waterflow fluent in the centregroove and improveperformancein the snow and wet
3D Shoulder BlockApply stairway-type 3D blockto strengthen shoulder snowtraction
Aggressive 2-in-1 Block
With aggressive and stable block
figure, both snow traction and heavy
weight stability satisfied
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End of The Document
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