hannoart daves guitar shop
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HannoArtpresents
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IN A WORLD FULL OF SO MUCH SAMENESS, HannoArt stands
apart as one of the most distinctive coated sheets in the industry.
Thanks to a proprietary triple-coating process, HannoArt
offers an outstanding ink lay that holds crisp detai ls and rich,
dense solidsall on an incomparably smooth, uniform surface.
Simply put, HannoArt represents a level of craftsmanship that
is without peermaking it the ideal sheet for those with a passion
for the exceptional.
THE BENE FITS OF HANNOART
Superior Surface Smoothness
A unique triple-coated surface provides exceptional ink lay
enabling spectacular image delity and print depth.
Outstanding Gloss Finish
Provides an outstanding surface for excellent reproduction
and visual impact.
Exceptional Silk Finish
Provides a superior and elegant tactile experience.
Broad Basis Weight Range
A broad range of sheet fed grades enables HannoArt
to handle a variety of print projects. Custom sizes are
also available through Sappis Special Making Order
(SMO) services.
Environmental Responsibility
HannoArt boasts FSC Chain of Custody certication.
This guarantees that trees used to produce HannoArt
papers were procured from responsibly managed forests.
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YOUD PROBABLY EXPECT a place called DavesGuitar Shop to be happily ensconced in somestrip mall catering to Americas adolescents.But as the old adage goes, one cannot judge a bookor, in this case, a shrineby its cover. You see,Daves Guitar Shop is a veritable mecca for guitar
acionados from around the world. Tucked awayin La Crosse, Wisconsin, a city more famous forits barrels of brew than its Gibsons and Gretsches,Dave Rogers has created a haven for those seeking
the nest in guitar design and craftsmanship.
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PLAYERS
FROMOMAHA TOONTARIO
venture here to nd their
chosen one from a
collection of over 3,000
acoustic and electric guitars.
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LES PAULS AND SGS OF EVERY
CONCEIVABLE STYLE AND COLOR.
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Fender, Rickenbacker, Epiphone, Martin
names capable of reducing any guitar lover
into a quivering mass of Jell-O.
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THEY COMETO BARTER, TOTRADE UP ANDTO REFURBISHTHEIR BELOVED.But the real story lies above the bustling retail hubbeyond
the archetypal velvet rope on the shops second oor.
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CURATEDOVER THECOURSEOF AQUARTERCENTURY,
these rare instruments are the reection of one mans passion. A celebration of a day
when craftsmanship was paramount. Which is why we have chosen to pay homage to
these icons in a promotion for another true original: HannoArt. A paper whose own unique
craftsmanship has the distinct ability to elevate the printed piece to an art form.
10
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As you marvel at the magnicent instruments
featured on the following pages, give thought
to the paper that without the benet of
sound has the ability to turn these works
of art into pure, sweet music.
12
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TO HEAR DAVE EXPLAIN IT,youd think these guitarswere actual people. In many ways, given theirstoried past, they are very much alive. Which is why
it seemed like a good idea to let Dave bring thisgrand story to lifeIN HIS OWN WORDS.
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This is the one that started it all.
THE FENDER STRATOCASTER 57
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THE FIRST MAJOR PURCHASE I MADEBACK WHEN I BARELY HAD TWO NICKELS TO RUB TOGETHER
Its a 57 Strat. The body is made from alderthe neck is maplethe Taos Turquoise color is
ultra rare
Fender made only 4 guitars in this color, which was intended to match the color
of cars coming out of Detroit. Just look how worn the neck isif you feel the indents you can
almost imagine all those ngers flying across this baby. Like most Strats, the sound is still
bright and crisp. Clapton and Hendrix lived for their Strats.
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THE GUITAR COST ME $1,100.A friendof mine oered me $1,250 which, at
the time, I thought was a decent prot.
As I was packing the guitar up, I
realized I couldnt part with it. Thats
when I decided I wanted to start my
own collection
guitars Id never sell.Years later, Steven Seagal, the actor,
oered me $125,000. Needless to say,
I turned him down.
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GIBSON LES PAUL STANDARD 59If you know anythingabout guitars, you know that this59 Les Paul is the classic of classics.
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To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one
the 59is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on
this guitar is incredibleflame maple top, Honduras Mahogany back and neck, topped owith the
classic Brazilian rosewood ngerboard. In 1960 they changed the shape of the neck and fret sizes
and the sound and feel were never quite the same.
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CHET ATKINS, THE COUNTRY
MUSIC SUPERSTAR, HELPED
DESIGN THIS LINE OF GUITARS.
HE WAS FAMOUS FOR CREATING
A SMOOTHER SOUND TOCOUNTRY MUSIC, WHICH
EVENTUALLY BECAME KNOWN
AS THE NASHVILLE SOUND.
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56 GRETSCH CHET ATKINS 6120
This Gretsch, thanks in part to
its handcrafted maple body,
enabled Atkins to produce that
sweeter sound. Notice the steer
horn and other Western motifs
along the fretsthe perfect
homage to country music.
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FENDER TELECASTERS In many
ways, the history of the electric
guitar begins with the history
of Leo Fenders Tele. This was
the rst mass-produced electric
guitar ever made. These are
all from the 50s, and as you can
see, their beauty lies in their
simplicity. You couldnt nd
a more classic looking guitar if
you tried. Everything about the
Tele is classicits design, its
rich, cutting sound. Thats why
everybody from Muddy Waters
to Keith Richards to Springsteen
has played them.
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59 GIBSON SUPER 400 The 400 is
considered the top-of-the-line jazz
guitar. This model from 1959 is very
valuable given the incredible amount
of time required to hand carve its
spruce top, maple back and sides,
and ebony ngerboard.
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COMPARED TO MOST GUITARS,
THIS ONE IS MONSTROUSLY
LARGEBUT PROBABLY FELT
PRETTY COMFORTABLE IN THE
HANDS OF ITS MOST FAMOUS
PLAYERELVIS.
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59 LES PAUL CUSTOMDubbed The Black Beauty, this Les Paul was top-of-the-line for
its day back in 1959. The guitar has a solid mahogany neck and bodynished in black
lacquer accented by gold hardware. This Les Paul also has elaborate pearl inlay on theheadstock. Truly one of the greatest pieces of craftsmanship to ever come out of Gibson.
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RICKENBACKER 71 331 LIGHT SHOW
The guitar company made famous by
The Beatlesparticularly John and
Georgecame out with the novelty
guitar in 1971. When you strum this
baby, it actually lights up. A little
flashy for my taste, but a cool piece
of nostalgia and a great hit at any
Christmas party.
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60 GIBSON ES 355Gibsons like this one almost always come with a cherry maple body.
The neck is carved from mahogany and the ngerboard is ebony. Being a huge Freddie King
fan, I always had a soft spot for this guitar because he played one. And, of course theres
B.B. Kings Lucilleshes an ES 355.
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GIBSON MADE ONLY 98 FLYING VS AND LESS THAN 22
EXPLORERS. SO, NEEDLESS TO SAY, THE EXPLORER IS
PRETTY VALUABLEONE RECENTLY SOLD FOR $600,000.
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59 GIBSON EXPLORER AND FLYING V
The interesting thing about these
two guitars is that they were the
direct result of perception vs. reality.
Back in 1959, Gibson was starting to
get the reputation for being a stodgy,
sort of old school kind of brand.
Truth is, they were still making
great guitars. So to help reinvent
themselves as something hipper and
a bit rad, they came out with the
Explorer and Flying V.
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GRETSCH 59 WHITE FALCON This guitar
rst came on the market in 55 and
was a huge hit because of its totally
unique look. All that glistening white
paint and gold trim were pretty
revolutionary in their day.
This Cadillacof Guitars is
still being madetodayand theyall include thesignature falconin mid-flight
engraved on thegold pick guard.
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07 PAUL REED SMITH 25TH ANNIVERSARY
Even though Paul Reed Smith is a
relative newcomer to the eld, theyve
already become one of the top 3 guitar
makers in the world. I flew out to their
factory to help co-design this guitar to
commemorate the 25th anniversary of
our store. Their meteoric rise has a lot
to do with the level of craftsmanship
that goes into every instrument. Every
part of this guitar is made from the
nest woods and has great design details
like its tigereye nish and the abalone
birds along the neck. I love that PRS
numbers every guitar and that its got
a little nod to our anniversary on the
head. Simple, but elegant.
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80 HAMER KEITH RICHARDS This guitar has a pretty amazingstory to it. Years ago, The Stones were comingto play in Chicago and John Belushi decided
to have custom Hamer guitars built for RonWood and Keith Richards.
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He had their names engraved on the ngerboard. But before he could give them the
guitarsthey were stolen. Years later, I discovered this Keith Richards guitar in a pawn
shop. Maybe one day Ill be able to unite Keith Richards with his lost gift.
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74 TWO-NECKED RICKENBACKER
Of course, whats most striking about
this Rickenbacker is its double neck.
The two sets of strings produce two
completely dierent sounds. One is rich
and intense; the other, lush and mellow.
Dont be surprised if you see Tom Petty
rock out on one of these.
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DAVE ROGERSopened his tiny guitar shop in 1982 in La Crosse, Wisconsin with
a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later,
Daves Guitar has become one of the most important guitar stores in the world and
Dave Rogers has emerged as an industry icon. But what makes Daves story so inspiring
isnt his humble roots, his years spent as a struggling musician, or even his multimillion
dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave
from the time he picked up his rst guitar at age 6has never lost his boundless passion
and childlike fascination for these incredible instruments. His purpose has never been
to make a ton of money, but to share his love with the rest of the world. Thats why his
personal collection is not housed in a museum or locked away in a temperature-controlled
storage facility, but right outside his oce. Dave Rogers is living proof that following
ones passion can make for an incredibly fun and rewarding life.
To experience Daves Guitar Shop for yourself, please feel free to stop by the store in
La Crosse (just dont come on Sundaytheyre closed). Or you can always visit the
store online at www.DavesGuitar.com.
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PRODUCTION NOTES
PAGES 40 & 41
HannoArt Gloss Text 100lb/148gsm,
4-color process plus drytrapped
overall dull varnish
PAGE 42
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped overall
gloss varnish
PAGE 43
HannoArt Silk Text 100lb/148gsm,
spot color tritone plus spot dull varnish
PAGES 10 & 11
HannoArt Silk Text 100lb/148gsm,
spot color quadtone plus spot
dull varnish
PAGE 12
HannoArt Silk Text 100lb/148gsm,
4-color process plus overall
dull varnishPAGE13
HannoArt Gloss Text 100lb/148gsm,
4-color process plus overall dull
varnish
PAGES 22 & 23
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped spot gloss
varnish and spot dull varnish
PAGES 24 & 25
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underaly plus drytrapped spot
gloss varnish
PAGES 34 & 35
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped spot
gloss varnish
PAGES 36 & 37
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped spot gloss
varnish and spot dull varnish
PAGES 16 & 17
HannoArt Gloss Text 100lb/148gsm,
4-color process plus drytrapped
overall gloss varnish
PAGES 18 & 19
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped spot gloss
varnish and spot dull varnish
PAGES 28 & 29
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped overall
dull varnish
PAGES 30 & 31
HannoArt Gloss Text 100lb/148gsm,
4-color process plus drytrapped
spot gloss varnish
PAGES 4 & 5
HannoArt Silk Text 100lb/148gsm,
spot color tritone plus spot
dull varnish
PAGES 6 & 7
HannoArt Silk Text 100lb/148gsm,
spot color quadtone plus overall
dull varnish
COVER
HannoArt Silk Cover 100lb/270gsm,
4-color process, special mix blue
underlay, spot uorescent yellow
plus overall satin aqueous
INSIDE FRONT COVER
HannoArt Silk Cover 100lb/270gsm,
4-color process plus spot dull varnish
PAGE 1
HannoArt Silk Text 100lb/148gsm,
4-color process plus spot dull varnish
PRO-5810
800.882.4332www.sappi.com/na
SappiFinePaperNorthAmerica
HannoArtpresents
Ls PuLs sGs of vyovL styL oLo.
fender, ickenbacker, piphne, Marinnamecapableredcingangiar ler
in a qieringmaJell-o.
4 5
Ty cmT bT, TTd p ndT fbiTi bvd.butthereal storlesaoetheustlgretal hueo
thearhetal eletroeotheshos seooor.
6 7
Cdv C qCy,
these rare instruments are the reection of one mans passion. celebration of a a
when craftsmanship was paramount. Which is wh we hae chosen to pa homage to
these icons in a promotion for another trueoriginal:annort.paperwhose ownuniue
craftsmanshiphastheistinctabilit toeleatetheprintepieceto anartform.
10 11
Asyoumarvelatthe magnicentinstruments
featuredonthe followingpages, give thought
to the paper thatwithout the benet of
soundhas the ability to turn these works
of art into pure, sweet music.
12 13
Chet Atkins, the Country
musiC superstAr, helped
design this line of guitArs.
he wAs fAmous for CreAting
A smoother sound to
Country musiC, whiCh
eventuAlly beCAme k nown
As the nAshville sound.
56 Gretsch chet Atkins 6120
ThisGretsch, thanksin part toits handcrafted maple body,
enabledAtkinstoproducethatsweeter sound. Noticethesteer
horn andother Western motifsalong the fretsthe perfect
homagetocountry music.
22 23
Fender telecasters In many
ways, thehistory oftheelectric
guitar begins with the historyof Leo Fenders Tele. This was
thefirst mass-producedelectricguitar ever made. These are
allfromthe50s,andasyoucansee, their beauty lies in their
simplicity. You couldnt findamoreclassic looking guitar if
youtried. Everything about theTele is classicits design, its
rich, cutting sound. ThatswhyeverybodyfromMuddyWaters
toKeithRichardstoSpringsteenhasplayedthem.
24 25
30
59 Gibson ExplorEr and FlyinG V
Theinteresting thing about these
twoguitarsisthat they werethe
direct result ofperception vs. reality.Backin 1959, Gibson wasstarting to
get thereputation for being astodgy,sort ofoldschoolkindofbrand.
Truth is, they were still makinggreat guitars. So to help reinvent
themselvesassomethinghipperand
abit rad, they cameout withtheExplorer andFlying V.
Gibson made only 98 FlyinG Vs and less than 22
explorers. so, needless to say, the explorer is
pretty Valuable one recently sold For $600,000.
34 35
DAVE ROGERSopened his tiny guitar shop in 1982 in La Crosse, Wisconsin witha whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later,
Daves Guitar has become one of the most important guitar stores in the world and
DaveRogershasemergedasan industry icon. But what makesDave sstory soinspiringisnthishumbleroots,hisyearsspentasa strugglingmusician,orevenhismultimillion
dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave fromthetimehepickeduphis first guitar at age6 hasnever lost hisboundlesspassion
and childlike fascination for these incredible instruments. His purpose has never beento make a ton of money, but to share his love with the rest of the world. Thats why his
personalcollectionisnothousedinamuseumorlockedawayina temperature-controlled
storage facility, but right outside his oce. Dave Rogers is living proof that followingones passion can make for an incredibly fun and rewarding life.
To experience Daves Guitar Shop for yourself, please feel free to stop by the store in
La Crosse (just dont come on Sunday theyre closed). Or you can always visit thestore online at www.DavesGuit ar.com.
43
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Playmmaa a
venturehereto ndtheir
chosenonefro
coectionofover 3,000
coustic ndeectric guitrs.
2 3
8 98 9
To hear Dave explain iT, youdthinktheseguitarswere actual people. In many ways, given theirstoriedpast, they arevery muchalive. Whichiswhyit seemed like a good idea to let Dave bring thisgrand story to life in his own worDs.
14 15
Gibson Les PauL standard 59Ifyouknowanythingabout guitars, youknowthat this59Les Paulis theclassic ofclassics.
To date, this Les Paul model is the mostsought-aftersolid bodyguitarinthe world. Butthis one the 59is the bestLes Paul evermade. The sound is incrediblypowerful. The craftsmanship on
this guitaris incredibleflame maple top, Honduras Mahoganyback and neck, topped owith theclassic Brazilianrosewood fingerboard. In1960 theychanged the shape of the neck and fretsizes
and the sound and feel were neverquite the same.
20 21
Compared to most guitars,
this one is monstrously
largebut probably fe lt
pretty Comfortable in the
hands of its most famous
player elvis.
59 Gibson super 400 The400isconsideredthetop-of-the-linejazz
guitar. Thismodelfrom1959is veryvaluablegiven theincredibleamount
of time required to hand carve itsspruce top, maple back and sides,
andebony fingerboard.
26 27
60 Gibson Es 355 Gibsons like this one almost always come with a cherry maplebody.Theneckiscarvedfrommahoganyandthefingerboardisebony.BeingahugeFreddieKingfan, Ialwayshada soft spot for thisguitar becauseheplayedone. And, ofcoursetheresB.B.KingsLucilleshesanES355.
32 33
07 Paul Reed Smith 25th anniveRSaRy
Even though Paul Reed Smith is a
relative newcomer to the field, theyvealready becomeoneofthetop3guitar
makersin theworld. Iflewout totheirfactory tohelpco-design thisguitar to
commemoratethe25thanniversary ofour store.Their meteoric risehasalot
to do with the level of craftsmanship
that goesintoevery instrument. Everypart of this guitar is made from the
finestwoodsandhasgreatdesigndetailslikeitstigereyefinishandtheabalone
birds along the neck. I love that PRSnumbers every guitar and that its got
a little nod to our anniversary on thehead. Simple,but elegant.
38 39
Pleasehelpuspreserveourplanet.Ifyouchoosenottokeepthisbook,pleaseplaceitinarecyclingbin.Thankyou.
B a s i s O p a c it y B r i gh t n e s s p a p e r c a l i pe r
Weight Standard Standard gloSS average1
6 0l b/ 89 gs m 8 8. 0 9 2 7 4 . 00 26 7 0l b/ 10 4g sm 9 1. 0 9 2 7 5 . 00 308 0l b/ 11 8g sm 9 2. 0 9 2 7 6 . 00 34 1 00 lb /1 48 gs m 9 3. 0 9 2 7 6 . 00 43
SheetText
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B a S i S o p a ci t y B r i ght ne SS p a p er c a l ip e r
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8 0l b/ 21 6g sm 9 6. 0 9 2 7 7 . 00 651 00 lb /2 70 gs m 9 6. 0 9 2 7 7 . 00 811 11 lb /3 00 gs m 9 6. 0 9 2 7 7 . 00 91 1 29 lb /3 50 gs m 9 7. 0 9 2 7 7 . 01 08
SheetCver
HannArt
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Thenames, symbols, logos, andallother intellectualproperty othecompanies,brands, andpeopleappearing herein aretheexclusiveproperty otheir respectiveownersandshouldnot beinterpretedasan endorsement oor by Sappi; any legalandequitablerightsin their intellectualproperty areexclusively reservedtothoseowners. SAPPIisatrademarkoSappiLimited. HANNOART isatrademarkoSappiEuropeSA.
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Weight Standard Standard gloSS average1
7 0l b/ 10 4g sm 9 1. 0 9 2 2 5 . 00 358 0l b/ 11 8g sm 9 2. 0 9 2 2 5 . 00 41 1 00 lb /1 48 gs m 9 5. 0 9 2 2 5 . 00 53
SheetText
L*a*b*PaperWhite2:95.30,1.50,-4.80
B a S i S o p a ci t y B r i ght ne SS p a p er c a l ip e r Weight Standard Standard gloSS average1
8 0l b/ 21 6g sm 9 6. 0 9 2 2 3 . 00 821 00 lb /2 70 gs m 9 7. 0 9 2 2 3 . 00 991 11 lb /3 00 gs m 9 7. 0 9 2 2 3 . 01 11 1 29 lb /3 50 gs m 9 7. 0 9 2 2 3 . 01 36
SheetCver
Silk
Gloss
pa ge s1 4&1 5
HannArtGlssText100lb/148gsm,
4-clrprcessplussptglss
varnishandsptdullvarnish
pa ge s26&27
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnish
andsptdullvarnish
pa ge s38&39
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnishand
sptdullvarnish
pa ge 44
HannArtSilkText100lb/148gsm,
4-clrprcessplussptdullvarnish
i nsi de B a c kc Ov e r
HannArtSilkCver100lb/270gsm,
4-clrprcessplussptdullvarnish
pa ge s20&21
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplusveralldullvarnish
pa ge s32&33
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplusverallglssvarnish
pa ge s8&9
HannArtSilkText100lb/148gsm,
sptclrdutneplusspt
dullvarnish
pa ge s2&3
HannArtSilkText100lb/148gsm,
sptclrquadtneplusspt
dullvarnish
Playmmaaa ventu reh ereto nd theirc hos eno nefr oc oe c tion ofo ver3 ,000c ou stic nde ec tric guit rs.2 3
8 9 8 9
Tohe ar Da ve expla in iT, you dth in k th es eg uita rsw er e a ctu a l peo p le. In ma ny w a ys, give n th eirsto ried p a st, th ey a rev er ymu ch a live . Wh ich isw h yitse emed lik e a g oo did ea to let Da ve bri ng th isgra nd sto ry to life in his ownworDs .
14 1 5
GibsonL esPauL standard59 If youknow anythi ngabout gui tars, youknow thatt his59LesPaul istheclassicof cl assi cs.
T odate ,this Les Paul mod elisth emo stso ug ht-a fters olid bodyg uita rin thew orld. Butth ison eth e59 is thebes tLes Pau lever mad e.Th esou ndis incred iblyp ow erful. The craftsmansh ipo nth isg u itaris incre dib lefl amemaple top, Hond uras Mah og an yback and neck ,topp edo w ith thecl assic Brazi lian rosew ood fing erb oard .In 1960 theyc han g edth eshap eo fthen eck andfre tsize san dth esou ndan dfeel w ere neve rqu iteth esame.
20 2 1
C omp are dt omos t guit a rs ,t his on e is mon s t rous l y la rge b ut p roba bly f e lt p re t t y C omf ort a ble in t he han ds of it s mos t f a mous p l ay e r e lv is .
59 Gibsonsuper40 0 The4 00iscon sider edth etop -of-th e-lin eja zzguit a r.T hismodel from195 9isve ryva lu a bleg iven thei ncre diblea mo untof time req u iredto ha ndca rveit sspru ceto p,ma ple ba ck a nd sides ,a nd ebo nyfin gerb oa rd .
26 2 7
6 0 GibsonEs355 G ib so nsli k e this on ea lmo sta lw a ys comew ith a ch err yma p leb ody.T hen eck isca rve dfr omma ho ga n ya n dth efi ng erbo a rd iseb o ny.B ein ga hug eF red dieK in gfa n,Ia lw a ys ha da soft sp otfo rth isg uit a r beca use h epla yed on e.A nd ,ofc ou rset h eresB .B.K in gsL ucil le she sa nE S35 5.
32 3 3
0 7 Paul ReedSmit h25 thanniveRSaRyEve nth ough Pa u lReed Smithis a rela tive new co mer toth efiel d,th eyvea lre a dy becomeon eoft heto p3g uita rma k ersi nth ew orl d.Ifl ew o utto theirfa ct ory tohel pco-d esig nthis guit a rtocommemora tethe2 5th a nn iversa ryo fou rstore .Th eirmeteori crise ha sa lotto dow ithth eleve lof cra fts ma n shiptha tgoes into every inst rument.E verypa rtof thisg uita risma de fromthefin estw o odsa ndh a sgrea tdes ign deta ilslik eitsti gerey efin isha ndth ea ba lonebird sa lo ngth enec k .I love tha t PRSnu mbers ever ygu ita ra ndth a tit sgota lit tlen odto our a nniv ersa ryon thehea d.Simple, but elega nt.
38 3 9
P leasehe lpuspre serveo urplane t.Ifyouc hoosen ottokee pth isbook, please placeitin arecyc lingbin .Thankyo u.
Basis Opac ity Brightness papercal iperWeightS tandardS tandardgloSS average160 lb/8 9 gsm8 8 .0 9 2 74 .0 0 2670 lb/1 0 4gs m9 1.0 9 2 75 .0 0 30 80 lb/1 18gs m9 2.0 9 2 76 .0 0 3410 0 lb/ 148g sm9 3.0 9 2 76 .0 0 43
Shee tTex t
L*a*b*P ap er White 2:9 5.3 0 ,1.50 ,-4.80
BaSiS opacity BrightneSS papercal iperWeightS tandardS tandardgloSS average180 lb/2 16gs m9 6.0 9 2 77 .0 0 6510 0 lb/ 270 g sm9 6.0 9 2 77 .0 0 81111lb/ 30 0 g sm9 6.0 9 2 77 .0 0 9 1129 lb/ 350 g sm9 7.0 9 2 77 .0 10 8
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BaSiS opacity BrightneSS papercal iperWeightS tandardS tandardgloSS average170 lb/1 0 4gs m9 1.0 9 2 25 .0 0 3580 lb/1 18gs m9 2.0 9 2 25 .0 0 4110 0 lb/ 148g sm9 5.0 9 2 25 .0 0 53
Shee tTex t
L*a*b*P ap er White 2:9 5.3 0 ,1.50 ,-4.80
BaSiS opacity BrightneSS papercal iperWeightS tandardS tandardgloSS average180 lb/2 16gs m9 6.0 9 2 23 .0 0 8210 0 lb/ 270 g sm9 7.0 9 2 23 .0 0 9 9 111lb/ 30 0 g sm9 7.0 9 2 23 .0 111129 lb/ 350 g sm9 7.0 9 2 23 .0 136
Shee tCv er
Sil k
G l oss
p ages 14&15H ann ArtGl ssTex t10 0 lb /148g sm,4 -c lr p rc e ssp lu ssp tg lssv arnish ands p tdu llvarn ish
p ages 26&27 H ann ArtGl ssTex t10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lu ssp t glss varnis ha ndsp tdull varnis h
p ages 38&39H ann ArtGl ssTe xt10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lus sp tg lss varnis hands p tdu llvarn ish
p age4 4H ann ArtSilk Text1 0 0 lb/ 148gs m,4 -c lr p rc e ssp lu ssp td ullv arnishi nside BackcOverH ann ArtSilk Cve r10 0 lb /270 g sm,4 -c lr p rc e ssp lu ssp td ullv arnish
p ages 20&21H ann ArtGl ssTex t10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lus vera lldull varnis h
p ages 32&33H ann ArtGl ssTe xt10 0 lb /148 gsm,4 -c lr p rc e ss,UV meta llic silv eru nderla yp lu svera llgl ssvarn ish
p ages 8&9H ann ArtSilk Text1 0 0 lb/ 148gs m,s p tc lrdu tne p luss p td ullva rnish
p ages 2&3H ann ArtSilk Text1 0 0 lb/ 148gs m,s p tc lrqu adtn ep lus sp td ullva rnishpl aYers
fromomahatoontarIo
youdthink theseguita rsw erea ctua lpeop le.Inma nyw a ys,giventheirstoriedpa st,theya reverymucha live.Whichisw hyitseemedlik ea g oodidea toletDa vebringthisgra ndstorytolife
Ifyouk now a nythinga boutg uita rs,youk now th a tthis59Les Pa ulisthecla ssico fcla ssics.
Certno.SW-COC-001795
P o UC To oT S
pages 40&4 1Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c lrp rc e ssp lus vera lldullv arnish
page42Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess,U Vme tallic silverund erlayp lussp tgl ssvarn ishan dsp tdullv arnishpage43Han nArtS ilk Te xt10 0 lb/14 8gsm,sp tc lrq uadt nep lu ssp td ullva rnish
p ages 10&11H ann ArtSilk Text1 0 0 lb /148gs m,s p tc lrqu adtn ep lus sp td ullva rnish
page12Han nArtS ilk Te xt10 0 lb/14 8gsm,4-c lrp r c ess p lus veralldull varnis hpage13Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess p lus verall dullvarn ish
pages 22&2 3Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ss,UV meta llic silv erunderla yp lu ssp t glss varnis handsp tdull varnis h
pages24&25Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess,U Vmetallic silverund eralyp lussp tgl ssvarn ish
pages 34&3 5Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ss,UV meta llic silv erunderla yp lu ssp t glss varnis h
pages36&37 Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess, UVmetallic silverund erlayp lussp tgl ssvarn ishand sp t dullva rnish
pages 16&17 Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ssp lu svera llglssv arnish
pages18&19Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c ess,U Vme tallic silverund erlayp lussp tgl ssvarn isha ndsp tdullv arnish
pages 28&2 9Hann ArtGl ssTe xt10 0 lb/148 gsm,4-c l rp rc e ss,UV meta llic silv erunderla yp lu svera lldu llvarn ish
pages30&31Han nArtG lss Text1 0 0 lb/1 48gsm,4-c lrp r c essp lussp tgls svarn ish
pages 4&5Hann ArtSil k Text1 0 0 lb /148gs m,sp tc lrtri tnep lussp tdullva rnish
pages6&7 Han nArtS ilk T ext10 0 lb/14 8gsm,sp tc lr quad tnep lusve ralldull varnis h
cOverHann ArtSil k Cv er10 0 lb/270 gsm,4-c lrp rc e ssp lu svera llsatina queu s
insi deFrOntcOverHan nArtS ilk C ver1 0 0 lb/2 70 gsm,4-c lrp r c essp lussp tdull varnis hpage1Han nArtS ilk Te xt10 0 lb/14 8gsm,4-c lrp r c ess p lussp tdu llvarn ishHannoArt a pla ceca lledDa vesG uita rShoptobeha ppilyenscon cedinsomestripma llca teringtoA merica sa dolescents.Buta stheolda da gegoes,oneca nn otjudgea book or,inthisca se,a shrinebyitsco ver.Y ousee,Da vesG uita rShopisa verita blemecca forguita ra ficiona dosfroma roundthew orld .Tuck eda w a yinLa Crosse,Wisconsin,a citymo refa mousforitsba rrelsofbrew tha nitsG ibsonsa ndG retsches,Da veRogersha screa teda ha venfo rthoseseek ingthefinestinguita rdesigna ndcra ft sma nship.
theYcometobarter ,totradeup andtorefur bIshtheIrbel oved.
curate doverthecourseofaquarte rc enturY,
Th isistheonetha tsta rtedita ll.
This Ca dilla cofG uita rsisstillb eingma detoda ya ndtheya llin cludethesign a turefa lconinmid-flightengra vedonthegold pick gua rd.
Thisg uitarhas aprettyamazing storyt oit.Y earsag o,TheS tonesw erecoming topla yinChicag oandJoh nBelushidecidedtohav ecustomHamerg u itarsbuiltforR onWoo dandK eithR ichards.
Cert no. SW-CO C-001795
PoUCTooTS
pa ge s40&41
HannArtGlssText100lb/148gsm,
4-clrprcessplusveralldullvarnish
pa ge 42
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnishand
sptdullvarnish
pa ge 43
HannArtSilkText100lb/148gsm,
sptclrquadtneplussptdullvarnish
pa ge s1 0&1 1
HannArtSilkText100lb/148gsm,
sptclrquadtneplusspt
dullvarnish
pa ge 1 2
HannArtSilkText100lb/148gsm,
4-clrprcessplusverall
dullvarnish
page13
HannArtGlssText100lb/148gsm,
4-clrprcessplusveralldull
varnish
pa ge s22&23
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnish
andsptdullvarnish
pa ge s24&25
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underalyplussptglssvarnish
pa ge s34&35
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnish
pa ge s36&37
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnish
andsptdullvarnish
pa ge s1 6&1 7
HannArtGlssText100lb/148gsm,
4-clrprcessplusverall
glssvarnish
pa ge s1 8&1 9
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplussptglssvarnishand
sptdullvarnish
pa ge s28&29
HannArtGlssText100lb/148gsm,
4-clrprcess,UVmetallicsilver
underlayplusveralldullvarnish
pa ge s30&31
HannArtGlssText100lb/148gsm,
4-clrprcessplussptglssvarnish
pa ge s4&5
HannArtSilkText100lb/148gsm,
sptclrtritneplusspt
dullvarnish
pa ge s6&7
HannArtSilkText100lb/148gsm,
sptclrquadtneplusverall
dullvarnish
c Ov e r
HannArtSilkCver100lb/270gsm,
4-clrprcessplusverall
sat inaqueus
i nsi de FrOntc Ov e r
HannArtSilkCver100lb/270gsm,
4-clrprcessplussptdullvarnish
pa ge 1
HannArtSilkText100lb/148gsm,
4-clrprcessplussptdullvarnish
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b yit sco ve r. Y ou see ,D a ve sG u ita r Sh op isa ve rita b lemecc a for gu ita ra ficio n a do sfro ma ro u nd thew o rld .T uck ed a w a yin L a C ross e, Wisco nsi n, a ci ty mo ref a mou sfo rits b a rre lso fb rew th a n itsG i bso nsa n dG ret sch es,D a ve R oger sh a sc re a te da ha ven fo rth ose se ek ingth efi nes t ing uita r desi gn a n dcr a ftsma n sh ip.
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10 11
A syo uma rvela tthe mag nic entin strumentsfe ature do nthe follo wing p ag es,g iveth oug htto the p ap erth atwitho utth ebe net ofs ound ha sthe abili tyto turn the sewo rk so fart into p ure ,swe etmusic .
1 2 13
Thisist heonethat startedit al l.ThefirsTmajorpurchasei madebackwheni barelyhadTwonickelsTorubTogeTherItsa 57 S tra t. The body isma defro ma lder the neck isma ple the Ta os Turq uoise colo risultra ra re Fen derma de only 4gu ita rs inth iscolo r,w hich w a sin ten dedto ma tchth ecolo rofca rsco ming out ofDet roit. Just look how w orn then eck isify ou feelth ein dentsy ou ca na lmo stima gin ea ll those fing ersfl ying a cross this ba b y.Lik emo stStr a ts, theso und issti llbrigh ta n dcrisp .Cla pton a nd Hen drixli ved forth eirS tra ts.
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16 17
T hegu iTar cos Tme $1,10 0 .A fr iendo fmin eo er edme$1, 250 w hich ,a tth etime,Ith oug htw a sa d ecen tprofi t.A sIw a spa ck in gthe guita rup ,Irea lized Ico uldn tpa rt w ith it.T ha tsw hen Idecid edIw a n tedto sta rt myo w nco llecti onguita rsId never sell .Y ea rsla ter, Steven Sea ga l,t hea ctor,o ered me$ 125 ,000 .N eed lesst osa y,It urned himdow n.
1 8 19
C he t A t k in s , t he C ount ry mus iC s up e r s t A r,he lp e dde s ign t his l in e of guit A rs .he wAs f A mous f or C r e At in gAs moot he r s oun dt oC oun t ry mus iC , whiC he v e n t uAl ly b e C Ame k nown As t he n A s hv ill e s oun d.
56 Gret schchet Atkins61 20 Th isG ret sch ,tha n k sin pa rt toits ha nd cra fte dma ple body,ena bled A tk in sto prod uceth a tsw ee ter soun d.N o ticeth este erhorn a n doth erWestern mo tifsa lo ngth efret sth eper fecthoma get oco untry mu sic.
22 23
FendertelecastersIn ma n yw a ys, theh isto ryoft heel ectricguita rbeg insw ithth ehis toryofLeo Fen ders Tele. This w a sthefi rstma ss-p rodu cedel ectri cguita rever ma de.T hese a rea llfro mth e50 s,a nd a syo uca nsee,th eir bea u tylies inth eirsimp licity. Y ou could nt finda mo recla ssiclo ok in ggu ita rifyoutr ied. Every thin ga bo utth eTele iscla ssic itsd esign ,itsrich,c uttin gso und. Tha t sw h yeveryb odyf romMud dyWa terstoK ei thR icha rd sto Sprin gsteenha sp la yed them.
2 4 25
59 lespaulcustomD ub bed T heB la ck B ea u ty, this L esP a ul w a sto p-o f-th e-li ne forits da y ba ck in 19 59 .Th eg uitar has a solid maho g an yn eck an dbo dy finis hed in blac k lacq uer acc en ted by g old har dw are. T his Les Pau lal soh as elab orat ep ear lin lay on thehead sto ck .Tru lyo ne ofth e g reat est piec es of craft smansh ip toev erc omeo uto fG ibso n.
28 29
RickenbackeR7 1331 LightShowT hegu ita rco mp a nyma def a mo usbyT heBea tles
pa rt icula rlyJ ohn a ndG eorge ca meo utw it hthen ove ltygu ita r in19 7 1.When youst rumthisb a by,it a ctu a llyli ghtsu p.A littlefl a shy formyta st e,bu ta co olpie ceofn osta lgia a nd a grea thit a ta n yC hristma sp a rty.
3 0 31
59 GibsonExplorErandFlyinGVThein teres ting thin ga bo utth esetw og uita rs isth a tth eyw ereth edirect resu ltofp ercep tio nvs.r ea lity .Ba ck in19 59,G ibso nw a ssta rt ing togetth erep uta ti onfo rbein ga stodg y,sorto fold sch oolk indo fbra nd.Truth is,th eyw ere stillma k in ggrea t guita rs.S oto help reinve ntthemselves a sso meth ing hipper a nda bit ra d,th eyca meo utw ithth eExplo rera ndF lying V .
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34 35
Gretsch59 Whit eFalconThisg uita rfi rstca meo nthe ma rk etin 55 a ndw a sa huge hitb eca u seof itsto ta llyu niq uel ook .A llt ha t glisten ing w hitep a inta ndg oldtr imw ere prettyrev olu tiona ryin their da y.
Thi sCadill acof G uit arsi sst il lbeingmadetodayandtheyal l incl udethesi gnaturef alconinmid-flightengravedonthegol dpi ckguard.
3 6 37
80 HamerKeit HricHardsThisgui tarhasaprett yamazing
st or ytoi t. Yearsago, TheSt oneswerecomingtoplayinChicagoandJohnBel ushi deci dedtohavecust omHamerguit ar sbui lt f orRonWoodandKei thRi chards .
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th eyw erest olen .Y ears later ,Idis cover edth isK eithR ichard sg u itarin ap aw nshop .Mayb eon eday Illb eab letou nite K eith R ich ards w ith hislo stg ift .
40 41
DaveRogeRso pened his tiny guita rsho pin 1982 inL a Cro sse, Wisco nsin w itha w h oppin g17 guita rs.N ea rly 30 yea rs a nd thou sa nd sofG ibso nsa n dFen ders la ter ,Da ve sG u ita r ha sb ecomeon eofth emostimport a nt guita rsto resin the w orld a ndDa veR og ersh a semerged a sa nin dustry ico n.Bu tw ha tma k esD a vess tory soin spiri ngisnth ish umble roo ts,his yea rs spen ta sa stru gglin gmu sicia n,ore ven hismultimillio ndolla rcoll ectio nof vinta gema sterp iece s.Th eco olest a spec tof thisst ory isth a tDa vefromtheti meh epic k ed uphis first guita ra t a ge6 ha sneve rlo sthisb ou ndless pa ss iona nd child lik efa scin a tion for these incre dible inst ruments. His purp oseh a snev erb eentoma k ea ton ofmoney, but tosh a reh islove w ith the rest ofth ew o rld.T ha ts w hy hisperso na lco llect ionis noth ouse din a mu seumorlo ck ed a w a yina tempera tu re-co ntro lledstora gefa cility, but righ toutsi deh isoce.D a ve Rog ersis livin gpro ofth a tfo llow in gones pa ssi onca nma k e fora n incre dib lyfun a nd rew a rdin glife.Toexp erie nce Da ve sG u ita rS hop foryo ursel f,p lea se feelfr eeto sto pby thesto reinLa C rosse (just don tco meo nSu nda y they recl osed ).O ryou ca n a lw a ysvisi tth estore onlin ea t www.Dav esGu itar .c om.
7 4Two-neckeDRickenbackeRO fcou rse, w ha t smo ststri k ing a bo utth isR ick en ba ck eris itsd ouble neck .T hetw oset sof strin gspro duce tw oco mp letely di er ent soun ds.O neis richa ndin tense ;th eoth er,lu sha n dmel low .D ontb esu rprise dify ouse eTo mPet tyro ck o uton oneo fth ese.
4 2 43 Cert no.SW-COC-001795Please help us preserve our planet. If you choose not to keepthis book, please place it in a recycling bin. Thank you.
BASIS OPACITY BRIGHTNE SS PAPER CALIPERWEIGHT STANDARD STANDARD GLOSS AVERAGE 1
60lb/89gsm 88.0 92 74 .002670lb/104gsm 91.0 92 75 .003080lb/118gsm 92.0 92 76 .0034100lb/148gsm 93.0 92 76 .0043
Sheet Text
L*a*b* Paper White2: 95.30, 1.50, -4.80
BASIS OPACITY BRIGHTNESS PAPER CALIPER
WEIGHT STANDARD STANDARD GLOSS AVERAGE 1
80lb/216gsm 96.0 92 77 .0065100lb/270gsm 96.0 92 77 .0081111lb/300gsm 96.0 92 77 .0091129lb/350gsm 97.0 92 77 .0108
Sheet Cover
HannoArt
1 Grades are run to weight and nish; caliper is an approximation and cannot
be guaranteed except where indicated.
2 Measured using D50, 2, X-Rite 530, white backing, and UV included.
Tolerance L*+/- 2.00, a*+/- 1.00, b*+/- 1.00.
All values listed are approximate. All grades are acid-free, elemental chlorine free,
and archival.
The names, symbols, logos, and all other intellectual property of the companies,
brands, and people appearing herein are the exclusive property of their respective
owners and should not be interpreted as an endorsement of or by Sappi; any legal
and equitable rights in their intellectual property are exclusively reserved to those
owners. SAPPI is a trademark of Sappi Limited. HANNOART is a trademark of
Sappi Europe SA.
2010 Sappi Fine Paper North America. All Rights Reserved.
BASIS OPACITY BRIGHTNESS PAPER CALIPER
WEIGHT STANDARD STANDARD GLOSS AVERAGE 1
70lb/104gsm 91.0 92 25 .003580lb/118gsm 92.0 92 25 .0041
100lb/148gsm 95.0 92 25 .0053
Sheet Text
L*a*b* Paper White2: 95.30, 1.50, -4.80
BASIS OPACITY BRIGHTNESS PAPER CALIPER
WEIGHT STANDARD STANDARD GLOSS AVERAGE 1
80lb/216gsm 96.0 92 23 .0082100lb/270gsm 97.0 92 23 .0099111lb/300gsm 97.0 92 23 .0111129lb/350gsm 97.0 92 23 .0136
Sheet Cover
Silk
Gloss
PAGE 44
HannoArt Silk Text 100lb/148gsm,
4-color process plus spot dull varnish
INSIDE BACK COVER
HannoArt Silk Cover 100lb/270gsm,
4-color process plus spot dull varnish
PAGES 8 & 9
HannoArt Silk Text 100lb/148gsm,
spot color duotone plus spot
dull varnish
PAGES 2 & 3
HannoArt Silk Text 100lb/148gsm,
spot color quadtone plus spot
dull varnish
PAGES 14 & 15
HannoArt Gloss Text 100lb/148gsm,
4-color process plus drytrapped spot
gloss varnish and spot dull varnish
PAGES 26 & 27
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped spot gloss
varnish and spot dull varnish
PAGES 38 & 39
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped spot gloss
varnish and spot dull varnish
PAGES 20 & 21
HannoArt Gloss Text 100lb/148gsm,
4-color process, UV metallic silver
underlay plus drytrapped overall
dull varnish
PAGES 32 & 33
HannoArt Gloss Text 100lb/148gsm,
4-color process plus drytrapped
overall gloss varnish
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