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Harnessing the Power of Social Media
Chrys Wu | @MacDivaONA
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
What is Social Media?
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
The Web is Social
• Articles, blog posts and comments
• Photos and video (replies, notes and comments)
• Discussion groups(’cause email is still a powerful tool)
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
So how do I find this stuff?
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
http://search ...
http://(example.url.com)/search
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
If You Can Type, You Can Find It
Creative Commons Search Collecta Pubsub
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
If You Can Type, You Can Find It
Creative Commons Search Collecta Pubsub
Twitter Advanced Search Chirp City Nearby Tweets
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
If You Can Type, You Can Find It
Creative Commons Search Collecta Pubsub
Twitter Advanced Search Chirp City Nearby Tweets
Facebook Search Google Blog Search Nielsen Blogpulse
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
If You Can Type, You Can Find It
Creative Commons Search Collecta Pubsub
Twitter Advanced Search Chirp City Nearby Tweets
Facebook Search Google Blog Search Nielsen Blogpulse
Yahoo Groups Google Groups
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
How do I keep tabs on what’s happening?
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
Make RSS tools, real-time clients and email your friends.
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
I’ve found my sources.
I’ve produced my story.
How do I get people’s attention?
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
• Make your content findable. (Google Insight, Google Trends)
• Publish to networks and aggregators.
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
A Little About Interaction...
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
ONA Parachute Training, Boca Raton, FLFeb. 20, 2010
Chrys Wu, @MacDivaONA, Matchstrike LLC
Find, connect, converse
For these links and more ...
Delicious: MacDiva (Tag: onafl10)
Twitter: MacDivaONA
Chrys Wu | @MacDivaONA
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