harshal pe

Name – Harshal Rana

Professor- Charlene Kloos

Subject-Viral marketing

Viral marketing

• Marketing techniques that use pre –existing social networks to produce increases in brand awareness or to achieve other marketing objectives ( such as product sales)through self replicating viral processes. (Wikipedia)

• It can be word-of-mouth delivered or enhanced by the network effects on the internet.

• Viral promotion may take the form of video clips, interactive flash games ebooks,softwares,images,news or even text massages and different websites on the internet.

• In 1967 Stanley Milgrams concludes

Six degrees of separation experiment .

• Hotmail goes 0 to 30 millions users

From the year 1995 to 1997 .

- Facebook

-MySpace

-Twitter

-YouTube

-Podcasts

-Email

-News

-Google

•TV advertisement has become less effective

•Social media users are increasing like leaps and bounds.•Consumers are bombarded with advertising massages

•Rise of internet world

•Costs associated with viral marketing is minimal

•Marketing to all the world together under one roof

•Quality advertisement

•Facebook has over 1 billion active user in the world .

•LinkedIn has over 200 million users

•Twitter has more than 500 million active users.

•Projection of marketing on social media is 5 billion dollars only in USA by 2015.

•1 in 5 couple meet online through different dating sites.

•93% of marketers use social media for marketing in USA.

•More than 200 million tweets per day on twitter

•Some of Facebook facts,

•http://www.youtube.com/watch?v=xJXOavGwAW8

•Social media marketing will grow at the rate of 150 % (forester research)

•52% of news readers on social media forward news after reading it.(Wikipedia)

•More than 150 million blogs available on internet

•67% of consumer’s decision influence by social media

•All the consumers on social media is influenced by advertisement on social media. Easy access, real time consumer support ,product and service development, and eye on the competitors makes it different.

• It depends on three factors• Giving the right message to the right people in the

right environment.1.Right people• Market mavens –exposed the massage and forward it

to social media• social hubs- people with large number of social

connections• sales people-Receive the massage from market mavens

and transmit it to social hubs.2.Message-Making a message memorable and interesting

to the end users.3.Environment- The rise of successful viral marketing

,small change leads to huge results.

Evian roller baby advertisement on social media hit 62 million viewers on internethttp://www.youtube.com/watch?feature=player_embedded&v=XQcVllWpwGs

Volksvegan commercial hit 56 million views on YouTubehttp://www.youtube.com/watch?feature=player_embedded&v=R55e-uHQna0

Old spice commercial in 2010 viewed by 44 million people on social media.http://www.youtube.com/watch?feature=player_embedded&v=owGykVbfgUE

A T & T got 12.9 billion impressions on different social network sites.

Campaigns that start on social media leads to rapid growth and can reach to large number of audience in a very short time at very low cost ,making viral marketing is very efficient and attractive among all kind of marketing. It can Be done by number of social media websites in different ways provides maximum number of audience and success of viral campaigns.

Wikipedia. (n.d.). Retrieved from http://en.wikipedia.org/wiki/Viral_marketing

Dodaro, M. (06 S). Social media marketing. Retrieved from http://topdogsocialmedia.com/5-reasons-social-media-marketing-works/

Wikipedia. (2011, November 14). Retrieved from http://en.wikipedia.org/wiki/List_of_social_networking_websites

My social agency., (2011, November 11). Retrieved from http://www.mysocialagency.com/web-video/the-greatest-viral-ads-ever

Hepburn, A. (2011, January 18). Digitalbuzz.com. Retrieved from http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

Romeri, M. (2013, Feb 05). Technorati. Retrieved from http://www.business2community.com/online-marketing/oreos-expert-newsjacking-of-the-super-bowl-blackout-0397947