harvest selects monthly report mar - april 2013

Mar - AprilMonthly Report

  6th Feb5th Mar

6th Mar5th April

Number of Updates 24 24

Average Per Post Reach 491 440

Organic Reach % of total Reach 96% 81%

Viral Reach % of total Reach 4% 19%

Key Metrics - Facebook- Reach-Post Level

Summary: Viral Reach has improved by as 15% as it was in Feb - Mar.

Key Metrics - Facebook- Reach –Page Level

  6th Feb5th Mar

6th Mar5th April

Fans at the Start of Month 6,144 7,510

Total New Fans Added 1,380 1,722

Total Unlikes from the Page 84 154

Reach Through Friends of Fans 21,94,628 22,23,027

Organic Reach-fans Ratio 42% 26%

Summary: We have Added 1,722 More the Fans on the Page this month. We have reached out to more people through friends of fans compared to the last

month.

Key Metrics- Facebook- Engagement

6th Feb5th Mar

6th Mar5th April

Engagement1,681 1,056

Number of Updates24 24

Total Negative Feedback received on the posts9 11

Photo Views1,270 707

Click on Links16 3

Likes on Updates323 289

Comments45 26

Shares27 31

Summary: The Timeline & Guess the Celebrity are the most viewed tabs in the month of Mar - April

6th Feb5th Mar

6th Mar5th April

Welcome tab/ Cover Photo1 1

Number of Reviews10 10

Timeline 804 547

Information 18 12

Photos 41 24

Guess the Celebrity 64 184

Key Metrics- Facebook Tabs and Review Websites

Deliverables On Facebook

Facebook- Creative's

Facebook – Insights - Demographics

Age Wise Break Down of Demographics

Take- Away: Males and Females of the Age Group 18 + are primary Target Audience on Facebook. Fans of age group of 18-24 fans are male who like our page the most but Maximum reach

are age group 25-34 male.so we have to write the content for the younger generation (18-24) to get Maximum Reach.

Facebook- Insights- Demographics Analysis

Age Group 13-17 18-24 25-34 35-44 45-54 55-64 65+

Likes Females 0.3% 8.7% 2.4% 0.7% 0.3% - -

Males 1.4% 67.6% 12.8% 3.4% 1.1% 0.4% 0.4%

Reach Females - 11.8% 2.1% 0.8% 0.7% - -

Males - 44.3% 28.6% 7.9% 3.1% - -

Talking About

Females 0.7% 9.7% 11.9% 3% 6.7% 1.5%

Males 0.7% 39.6% 17.9% 4.5% 3.7% - -

Facebook - Sources of Likes

Summary: Contribution of Ads and Sponsored Stories , indicating that the page has achieved a

significant fans in the month of Mar - April.

89%

7%

2%1%

Ads and Sponsored Stories

On Page

Facebook Rec-ommendations

Mobile

Mar - April

87%

5%

4%3%1%1%

Ads and Sponsored Stories

On Page

Mobile

Facebook Rec-ommendations

Timeline

On Hover

Feb - Mar

Facebook- Frequency of Reach

Summary: The number of people who were reached 1 and 2 times were 75% and 15%. This shows that the updates reached out to people more often in Mar - April.

75%

15%5%

2%

1%1%0%

0%

Mar - April

123456-OctNov-2021+

73%

16%5%

2%

1%2%0%

1%

Feb – Mar

123456-OctNov-2021+

Category Analysis of Updates

Summary: Calorie Alert & The Sexy Bread are the categories that performed well as compare

to other Category

Category Analysis of Updates

Day Analysis of Updates

Summary: Tuesday & Friday are the best day to for the Post to Reach Maximum Fans.

Day Analysis of Updates – Total Reach

Summary: Friday is the best day to get maximum Engagement.

Day Analysis of Updates – Per Post Reach

Deliverables On Twitter

Twitter Profile

Twitter - Tweets

Advance Twitter Search

Advance Twitter Search

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Deliverables On Product Review Sites

Reviews

Reviews

Reviews

Reviews

Reviews

Reviews

Reviews

Harleen NaruClient Manager

9833603082harleen@yrals.com